Martin is a retail expert with over 25 years of experience in technology, business strategy, digital transformation, and company integration. He has applied technology and cultural hacking to transform businesses such as supermarkets, home improvement stores, shopping malls, and department stores.He holds an MBA from IE Business School in Madrid and has held senior positions at Walmart (Argentina), J&J (United States), and Cencosud (Latin America). He is currently the CIO of the Cencosud group, leading a team of more than 1500 passionate people who drive technological and business changes in Argentina, Brazil, Chile, Colombia, Peru, and the USA.Martin is convinced that most companies struggle to unite the technological and business worlds, and that digitally minded companies often fail to recognize well-established business experiences and trained professionals. He is passionate about helping companies understand and simplify these complex realities, identify the levers of cultural, technological, and business strategy change, and make things happen.He is a pragmatist of change and transformation, fascinated by observing the potential for change in people and teams by bringing together their experiences and motivations, and bridging the worlds of technology and business.