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Self-motivated, innovative, highly energetic, talented, tertiary qualified and highly certified professional with over 27 years experience in Information Technology.Demonstrated success as a manager and technology leader on numerous large and complex transformation projects.Always pragmatic in approaching technology and architectural principles.Strong and consistent track record of achieving targeted and transformational business outcomes.Strong C-Level interaction experience with large private corporations and government departments including AMP Financial Services, NSW Government, News Corp Australia, People’s Choice Credit Union, Commonwealth Bank of Australia, Sony Australia, Woolworths, Johnson and Johnson, Software AG (formally webMethods), Global Sources Hong Kong and BlueScope Steel.Wide-ranging Industry experience including:Banking and Financial ServicesMediaGovernmentRetailLogistics and ManufacturingCore Specialties include Team Management, Enterprise Architecture, Program and Solution Architecture (Salesforce and Digital), Enterprise Integration Architecture, eCommerce Architecture (including PayPal) and Mobile Architecture.International experience, mainly in Southeast Asia. Most notable project involved the transition a customer support centre of Support Engineers and 23 Supported Applications from a Sydney head office to an off-shore centre in Kuala Lumpur, Malaysia.Further to management and architecture roles, secondary responsibilities have included Business Case Planning, Strategy Planning, Business Analysis, Software Training, Client Management and Vendor Management.
Salesforce
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Director, Portfolio Services (Financial Services) | Salesforce Professional ServicesSalesforce Aug 2021 - PresentSydneyI lead a team of elite consultants that gets paired with Salesforce's largest and most complex enterprise customers. Playing a critical role within Salesforce, we serve as strategic advisors to C-level executives as platform experts with the aim of driving innovation, transformation and key business outcomes including:- Platform Expertise and Best Practice- Enterprise Architecture- Program Implementation with partners- Governance- Prototype Development- Application Rationalisation- Architecture Reviews- Enterprise Strategy- Innovation -
Senior Program Architect | Salesforce Professional ServicesSalesforce Aug 2016 - Jul 2021Sydney, New South Wales, Australia -
Senior Enterprise ArchitectNews Corp Australia Jul 2015 - Aug 2016Sydney, AustraliaEnterprise Architect for the following focus areas:Digital Platforms (including multi-channel Content Delivery)Identity PlatformsSubscriptions PlatformsCommerce Platforms of the future - including paymentSalesforce and equivalent CRM platformsConsumer Marketing PlatformsIdentity PlatformsFinance ERP Platforms -
Senior Solution ArchitectNews Corp Australia Feb 2008 - Jun 2015Sydney, New South Wales, AustraliaSenior Solution Architect for the Consumer Commerce Platforms - primarily focusing on the Online and Newspaper Subscriptions for the following brands - The Australian, Daily Telegraph, Herald Sun, Perth Now, Courier Mail, Fox Sports, Business Spectator and Adelaide Advertiser.The role involves complex Integrations and Solution Design with:Cloud-based Enterprise Identity Providers - with Social Media Integration such as Facebook, Twitter, GooglePlus and LinkedIn.External 3rd Party Payment Providers such as BPOINT and PayPal.Multiple Enterprise Order and Billing Systems - including external Billing Systems such as Foxtel.AKAMAI Solutions used for Content Delivery and Web Security.A number of complex custom-built multi-tiered Java-based Web Application Platforms.Multiple channels for eCommerce Delivery and Enablement - including iOS devices (iPhone, iPad and AppleTV), Desktop and Mobile Browsers.CRM Platforms including Salesforce.Marketing Platforms including ExactTarget and Digital Alchemy.Previous to working on the Consumer Commerce Platforms, I was the Lead Solution Architect for the Online Classifieds and Display Advertising Booking Platform for News Corp Australia. This booking platform was built for both Corporate Account Customers (either direct or through agencies) and Private Party Customers for Classified Ad Bookings - both for newspaper and digital publications across all divisions within News Corp Australia. -
Client Manager And Principal ConsultantServicerocket (Formally Known As Customware) Jan 2005 - Feb 2008Sydney, AustraliaClient: Woolworths LimitedPrincipal Consultant deployed on-site at Woolworths Limited, focusing on developing Integration Solutions across their webMethods Integration Platform. This capacity involved leading the Integration design and development across multiple projects. Client: Blue Scope Steel LimitedPrincipal Consultant, twice deployed on-site at Blue Scope Steel, whereby I was required to review Physical, Logical and Conceptual EAI Architecture documents built on the webMethods Integration Platform.Client: Johnson & Johnson, Sony Australia, BNP ParibasClient Manager for up to 20 custom-built webMethods Integration and J2EE software applications developed by CustomWare Asia Pacific for 4 different clients. CustomWare Asia Pacific managed these applications. We used ITIL (IT Infrastructure Library) standards and guidelines as its Methodology for Incident and Problem Management. Client – Sony AustraliaClient Manager deployed on-site at Sony Australia to lead 2 separate teams. In one team, I was the lead webMethods Consultant on the development of an Integration Middleware Layer for SAP using the webMethods Integration Server Platform.The second team involved building and maintaining the Corporate B2C (Business to Consumer) Internet Website using J2EE ATG technology. This website also allowed online ordering by the consumer, hence integration via the webMethods Integration Platform into SAP. I had up to 16 people on-site directly working under my direct responsibility.Client: webMethods Ltd (now Software AG)webMethods Integration Platform Instructor, deployed onsite at webMethods (now Software AG) head office in Australia. Successfully delivered 5 training courses over a 2-month period. -
Senior ConsultantHp Enterprise Services (Formally Eds) Nov 1998 - Jan 2005Sydney, AustraliaClient: Commonwealth Bank of AustraliaWorked on a number of projects. Most notable projects are as follows:Lead Developer / Integration Architect on the Integration Platform for the Bank’s Online Personal Loan Application System. This Integration Platform required designing and developing multiple Orchestration Services using the BPEL standard. Orchestrations included the execution of external web services, data extractions from numerous external Databases and outputs through email and file systems via process flows. I was a Senior Enterprise Integration Consultant for the life of the project.Senior Developer on another project involved building a large-scale J2EE and webMethods Integration platform that provided secure and reliable exchange for processing of bulk payment files and messages between the bank and its corporate clients over low-cost Internet. The J2EE component was the technology responsible for the secure exchange over the Internet. The webMethods Integration component was responsible for bulk file processing and integration with back-end Mainframe applications. I started the project as a Java Consultant, and then transitioned to become a Senior Enterprise Integration Consultant for the remainder of the project.Client: Global Sources Hong KongDeveloper on this project that involved developing a B2B web application that attempted to set up a cyber “trade centre” in which suppliers and buyers registered with Global Sources to conduct normal trading activities such as catalogue browsing, comparative quoting, stock checking, price-negotiation and new product advertising. This B2B system used both general-purpose Java technology and a specialised e-commerce server called InterWorld to achieve both flexibility and rapid development of the application. I was a Java Consultant on this Project. -
AnalystXt3 Commercial Internet Solutions Dec 1997 - Aug 1998Sydney, AustraliaWorked as part of the Development Team, mainly in the analysis, specification, testing and reviewing stages of the development life cycle. The role included setting up Test Cases for over 20 different Websites with a combination of different platforms (browser, operating system and infrastructure).
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Frequently Asked Questions about Martin Haddad
What company does Martin Haddad work for?
Martin Haddad works for Salesforce
What is Martin Haddad's role at the current company?
Martin Haddad's current role is Director, Portfolio Services (Financial Services) | Salesforce Professional Services.
What is Martin Haddad's email address?
Martin Haddad's email address is ma****@****ail.com
What is Martin Haddad's direct phone number?
Martin Haddad's direct phone number is +612928*****
What schools did Martin Haddad attend?
Martin Haddad attended University Of Technology, Sydney.
What are some of Martin Haddad's interests?
Martin Haddad has interest in Children.
What skills is Martin Haddad known for?
Martin Haddad has skills like Social Media, Internet, Solution Architecture, Enterprise Integration Architecture, Software Project Management, Business Analysis, Architecture, Eai, Soa, Enterprise Architecture, Middleware, Technical Training.
Who are Martin Haddad's colleagues?
Martin Haddad's colleagues are Himanshu Hazarika, 🚀 Nasa Chike-Udenze, Devin Carver, Kouji Yamano, Amanda Malloy, Josh Smith, Ana Perez Collada.
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