Martin Hasselbring Email & Phone Number

Greater London, England, United Kingdom

London, England, United Kingdom

Hired to develop new markets for Bridgeman Images' Fine Art, Cultural and Historical digital archive. Bridgeman Images was founded in 1972 with the mission to create and to become the world’s leading specialists in delivering fine art, cultural and historical media for reproduction.With offices in UK, USA, France, Germany and Italy, we represent 400+ museums, 800+ Bridgeman Artists, 400+ Bridgeman, Photographers, 350+ Artist Estates, 400+ Private Galleries & Collections, 60+ Footage Collections, 50+ Historical Houses, 125+ Agencies and 10+ Auction Houses.No other source can match the depth and breadth of Bridgman Images’ fine and contemporary art image collection. We have dedicated teams who have built strong relationships with museumsand contemporary studio artists and actively pursue new sources of content every day.Bridgeman affiliated companies include Bridgeman Studio, Bridgeman Footage, Bridgeman Copyright, Bridgeman Editions and Bridgeman Education.

London, England, United Kingdom

Hired to drive new global revenue from editorial and commercial clients from the Motorsport Network portfolio of products and services.Developed and launched the Networks sales approach for photo exhibitions which incorporated image licensing, event activations, social / editorial promotions, and historical race circuit data creating new revenue streams for each. Developed and launched the Networks utility NFT ‘go to market’ strategy to bring together the Network’s 62m unique monthly users across the image, editorial, ticketing, events, experiences platforms.Increased the Networks existing editorial syndication reach via Microsoft News from 13m to 29m monthly pageviews resulting in a 400%+ increase of monthly royalties. Activated an existing image licensing infringement service which resulted in a new monthly revenue stream. Secured several ad hoc image licensing deals for various sectors including museums, architecture, design, publishing and high-end art prints.

London, United Kingdom

Consultant hired by CEO / Co-founder to develop the international Partner channel and end-user market. My main objective was to introduce the Arts & Crafts, Food, Education, Maker Space / FAB LABS sectors, 3D Printing Industry to the key benefits of The Mayku FormBox. • Developed the global Partner network for the company securing key resellers in new territories which ultimately lead to the growth of the internal sales team.• Initiated the change of sales focus from the Education market to the 3D Printing Industry when the pandemic hit safeguarding new business which resulted in the largest sales months in company history.• Grew the North American direct sales channel from 5 to 11 Partners and the Master Reseller channel from 3 to 9 Partners resulting in new revenue and increased re-orders.• Contributed to a new marketing plan focusing on real world product usage resulting in a "makers" campaign which lead to increased product awareness and end-user requests.• Spearheaded and implemented best practice for data integrity to ensure the CRM database was usable and up-to-date; this included introducing prospecting / sales stages, lead generation and uploads and monthly lead reporting. • Mentored the new business dev and account management teams regarding target markets, sales approach, product information and end-user outreach to build and strengthen their product knowledge, expertise and confidence.

London, United Kingdom

Consultant hired by the CEO / Founder to research and develop the company’s sales and marketing strategy for their award winning, flagship early learning app, MarcoPolo World School. • Researched market, competitor, customer segmentation to identify 4 core sectors to build trust and recognition; Brands, Influencer Bloggers, Homeschooling and Educational Associations.• Successfully negotiated terms with companies such as Bloomz, Mommy Nearest, 247 Moms, Hip Homeschool Moms.• Acted as interim UA Marketing lead during which I was able to stabilise CAC and increase free trials leading to an increase in subscription conversions.• Researched user analytics to identify and develop marketing touch points to successfully increase free trial to subscription conversions and user retention.• Redesigned the social media video and created a best practice marketing template in order to ease and speed up the creation of marketing content.• Developed an Influencer targeted one-page and outreach strategy. • Managed the creative process between marketing and design to ensure elements followed best practice formatting.• Responsible for the collection and interpretation of platform analytics, while working in tandem with the Director of Marketing.• Managed the publishing of The Polos soundtrack and videos to increase brand recognition.

London, United Kingdom

Content Sales Manager for Syndication hired to manage the team and to oversee the ad hoc and contract syndication of editorial text, image and video content on behalf of the Evening Standard Ltd (ES) and the Independent Digital News & Media Ltd (IDNML); to lead the acquisition of new business and act as an ambassador for the brands content. • Worked closely with Editorial / Design to develop new ES Top Pick and IndyBest logos to revitalise the brands, resulting in a IndyBest license to Sky TV and continuous revenue growth for each brand. • Created a new revenue stream by ensuring syndication rights were secured for ES Theatre Awards 2018.• Managed ESI Media’s relationship with the company’s image partner Eyevine. • Liaised daily with the ESI Library team, with dotted line management, to confirm image rights were in place for licensing opportunities. • Successfully tracked down Robert Fisk’s digital images of Osama bin Laden securing a broadcast license for the History Channel – US.• Developed the user journey for the syndication website to be incorporated within the existing companies’ platforms.

London, United Kingdom

Owner of a fully integrated creative media rights consultancy working alongside the advertising, post production, corporate communication, broadcast and music communities. Specialising in music supervision, rights management, music publishing and content acquisitions for an international client base. Demonstrating acute self motivation and a clear direction in order to place music for advertising campaigns for top brands including Freeview, Odeon Cinema, BT Infinity, O2, Vodafone, Littlewoods and Eristoff Vodka. Exhibiting a robust understanding of the UK media world in music, advertising, film and gaming combined with a responsibility for contractual agreements between the company and the artists / clients. Developing a pre-flight entertainment platform geared towards international hub airports. Other accomplishments are:• Successfully pitched and negotiated £100,000 in sync rights for The Turtles Happy Together for the Freeview Balloons commercial• Negotiated and secured 2 of the company’s own artists for Coca Cola’s Deep River Rock Mineral Water and for Ulster Bank campaigns worth £100,000 plus secured a sync for another in the FX series Sons of Anarchy• Achieved negotiated music sync rights for campaigns including Foot Locker, O2, BT Infinity, Littlewoods Online, Dunnes Stores, B and Q, West Coast Coolers, Tiger Beer, Eristoff Vodka and OMGPOP’s Online Video Game Hit Machine • Cultivated and sustained productive working relationships in the UK and Ireland with companies such as Warner Home Entertainment, Leo Burnett, Rothco, Ogilvy and Mather, Brando, Universal Music / Publishing, Sony / Sony ATV, Warner Music / Publishing, Kobalt, Domino and many more

London, United Kingdom

Vice President of Business Development specifically employed to introduce, promote and develop the company’s online music research and licensing platform. Motivated, managed and galvanised a dedicated 3-person sales team to achieve their potential at all times. Played a pivotal part in the development, design and re-launch of the company website and reported regularly to the CEO. Actively monitored day-to-day account support activity to ensure complete database integrity. Further successes as Vice President of Business Development included:• Spearheaded the increase of quote requests from £5m to £18m through the successful identification of best of breed partnerships that expanded the company footprint within several sectors • Increased registered users from 4,000 to 8,000 by developing and designing attractive marketing strategies. • Collaborated with the licensing and research teams to ensure best practice when handling client requests to improve and ensure customer satisfaction.• Proactively targeted key markets such as advertising, brands, corp. production, gaming and new media to ensure and increase new sales opportunities.

London, United Kingdom

Business Development Manager for music and film who incorporated Ricall’s music service and Framepool’s stock film service to an existing contact base.

London, United Kingdom

Promoted to Sales / Business Development Manager for media management services with the primary focus to develop Getty Images Media Manager and image.net, a global PR service. Headed up and led a productive 3-person team with accountability for seeking out opportunities within the existing Getty Images client portfolio.• Proactively targeted and met with potential and new clients to maintain a healthy sales database • Incorporated the media management services into the workflow of the company’s sales force for the teams to understand and to better pitch the product. • Developed a 5-user media management services system to cater for creative teams and small businesses to increase the products potential and sales opportunities.

London, United Kingdom

National Account Manager with responsibility for all film images across the organisation including the cross-selling and up-selling to key accounts across the entire portfolio. Responsible for the growth of HHCL from a £6k to a £60k stills account in 2004 and identified a £70,000 photo assignment sale for The Bank’s Peroni campaign in 2005. Additionally supported and provided feedback to other offices in the EMEA and Asia Pac regions to delegates and GI global marketing teams with advice and tools for sales development regarding film.• Orchestrated, identified and closed the deal on the biggest single film sale in the UK of £150,000 rights and clearance / image sourcing sale to Final Cut, London / Des Grippes, Paris / Lowe, Brazil for Unilevers’ Pele TV commercial campaign, Dirt Is Good • Responsible for the creative film / stills research for The Rolling Stones A Bigger Bang World Tour background screens for onedotzero resulting in named credit in concert programme.• Commended with special thanks in the video game Urban Chaos Riot Response for film / rights and clearance job with Eidos

London, United Kingdom

IT products and services sales including storage systems, servers, workstations and data/voice communications equipment and services.

Windsor, United Kingdom

Solution sales including memory and storage, and related technical products and services for desktops, laptops, workstations and servers.

Amsterdam Area, Netherlands

Was asked to relocate to Amsterdam from Boulder, Colorado to support the GE European Operations for Sun Microsystems Sales.

Boulder, Colorado, Usa

Managed a 5-person team which continually met / exceeded quarterly team target of between $50m and $60m for Sun Mircosystems Sales

Boulder, Colorado Usa

Member of the RMA Department working closely with the Customer Service Team to deliver best of practice for an excellent customer experience. Promoted to the Finance Department to handle customer payments and credit lines.

Carbondale, Illinois, Usa

Kitchen manager for a 8-person team in charge of food quality control and presentation for the most successful restaurant in Carbondale.