Martin Hildebrand Lorentzen

Martin Hildebrand Lorentzen Email and Phone Number

Nordic Digital Platform Manager at L'Oréal ▶ Digital Marketing Tools & Platform | E-commerce & Media | Website & SEO | Project Management | GDPR & Digital Control @ L'Oréal
Martin Hildebrand Lorentzen's Location
Denmark, Denmark
Martin Hildebrand Lorentzen's Contact Details

Martin Hildebrand Lorentzen work email

Martin Hildebrand Lorentzen personal email

About Martin Hildebrand Lorentzen

I help businesses and brands to develop their digital marketing strategy and online activities to communicate and engage with consumers in order to drive leads and conversions.As a Nordic Online Brand Manager at L'Oréal for two of the world's leading dermocosmetic brands I have been responsible for:• Launch of 4 Nordic Brand Websites (project & stakeholder management, localization, SEO migration, etc.)• Implementation of a Digital Skin Diagnosis Service (project management, localization, etc.)• Planning Cooperative Advertising campaigns with e-clients to achieve e-com growth and conversions• Developing SEO, SEA and Content strategy and plan for winning on SearchMy passion lies within online marketing and my motivation is working for companies and brands that have a social and environmental agenda.My career aspiration is in short to keep developing myself through autonomy, mastery and purpose.A way to pursue this aspiration is to obtain responsibility for developing and driving marketing strategies and activities as a manager or consultant for a brand or for clients in order to create value and obtain growth.

Martin Hildebrand Lorentzen's Current Company Details
L'Oréal

L'Oréal

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Nordic Digital Platform Manager at L'Oréal ▶ Digital Marketing Tools & Platform | E-commerce & Media | Website & SEO | Project Management | GDPR & Digital Control
Website:
loreal.de
Employees:
10
Martin Hildebrand Lorentzen Work Experience Details
  • L'Oréal
    Nordic Digital Platform Manager
    L'Oréal Nov 2023 - Present
    Copenhagen, Capital Region, Denmark
  • L'Oréal
    Nordic Online Brand Manager
    L'Oréal Jan 2020 - Nov 2023
    Copenhagen Area, Capital Region, Denmark
    I'm Nordic Online Brand Manager for two of the world's leading dermocosmetic brands, La Roche-Posay and CeraVe. My main responsibilities are:E-COMMERCE• Preparing and planning Nordic e-retail activities, campaign material and content• Ensure the Online Expression in accordance to Brand Guidelines• Responsible for budget and planning digital Cooperative Advertising campaigns with e-clients• Responsible for Online Sampling activities• Responsible for Rating & Reviews on owned websites and e-commerce platformsWEBSITE• Updating and maintaining brand Websites (content and its optimization, migration, launch, etc.)• Responsible to keep Product Pages up to date• Ensuring GDPR and IT security compliance• Implementation and maintenance of Website ServicesSEARCH• Responsible for the Search Strategy (SEA-SEO)• Ensure technical SEO and content optimization (meta, keywords, etc.)• Developing search optimized content for each brand website in 4 languagesMANAGEMENT & ADMINISTRATION• Manage the relationship with digital agencies • Digital upskilling of team• Define and manage budget for online activities (e.g. search, website maintenance)ANALYSIS• Conduct analyses and reports on digital KPIs for website performance, search studies, e-com sell-out, etc.
  • L'Oréal
    Nordic Marketing Graduate & Product Manager
    L'Oréal Jan 2019 - Dec 2019
    Copenhagen Area, Capital Region, Denmark
    Nordic Marketing Graduate & Product Manager for one of the world's leading dermo-cosmetic brands, La Roche-Posay, at L'Oréal A/S.I have been accountable for major Nordic marketing activities, processes and communication for some of the product ranges and categories of La Roche-Posay. I had the main Nordic responsibility for La Roche-Posay Makeup and have been supporting on all face care categories. I have gained experience with creating POS material, planning bi-yearly material packs, updating website, developing PR send-outs, supporting on launches, retroplanning, manage various stakeholders, forecasting, budgetting and more.I was responsible for the Nordic launch of the innovative AI tech and service of EFFACLAR SPOTSCAN which was implemented in all 4 Nordic countries in the beginning of March 2019.It requires an international and marketing-strategic mindset to drive the activities and communications in a highly dynamic environment with a high pace.Some of my responsibilities:• Drive and execute digital brand projects (example: Nordic launch of EFFACLAR SPOTSCAN)• Develop POS and brand materials (example: brand brochures, ripoffs, tent signs, e-retail cards, baby cards, PR one-pagers etc.)• Manage the forecasting and planning of the production and deliveries of materials to the four Nordic countries (example: POS material, testers, samples, etc.)• Support in marketing activities and product launch processes• Communicate and coordinate with colleagues from Paris, the Nordics as well as other internal and external stakeholders to drive important processes• Ensure retroplanning of projects, forecast and budget follow-up• Nordic analysis of sell-in, sell-through and sell-out sale figures• Execute presentations for the Nordic sales meetingsThis position did require me to be very self-driven, proactive and to coordinate many tasks and processes with many different stakeholders.This position was a 1 year graduate contract.
  • 3M
    Nordic Marketer
    3M Oct 2018 - Dec 2018
    Copenhagen Area, Capital Region, Denmark
    As a Nordic Marketer in 3M Health Care division my main responsibilities was to ensure, execute and create:• Marketing campaign activities and content• Maintain and update product communications• Set up company events and activities, and• Build up 3M's digital eLearning platform
  • Co/Plus
    Strategic Branding Consultant
    Co/Plus Apr 2018 - Aug 2018
    Copenhagen, Capital Region, Denmark
    CO/PLUS is a creative business consultancy based in Copenhagen.As a Strategic Branding Intern at CO/PLUS I have supported in conducting business analyses, taken part in decision-making and problem-solving processes, created presentations with strong messages and plans, and sought for new business opportunities for how to grow companies and brands.My time in CO/PLUS have teached me how to combine strategic and creative thinking to solve business challenges and to seize opportunities and create value through branding.List of clients: • Circle K • Coor • Isey Skyr Bar • Polaris • Stylepit • Vega Laks
  • Institut For Personaleudvikling Denmark
    Consultant
    Institut For Personaleudvikling Denmark Apr 2017 - Aug 2017
    Copenhagen Area, Denmark
    Consultant in the Department for Leadership and Management Educations.Main tasks:• Operations: Analytical case evaluation and personal feedback to the students.• Education Areas: Mini-MBA, Project Management, Communication and Business Psychology.
  • Akademikerkorpset
    Junior Consultant
    Akademikerkorpset Nov 2015 - Aug 2016
    Københavnsområdet, Danmark
    Academic Consultant Advisor for Small and Medium-sized Businesses (SMBs) at Akademikerkorpset.Main task:• Consulting and advising SMBs in order to meet current challenges, exploit business opportunities and achieve strategic objectives.The Consultancy Process:• Arranging meetings with the top management team in order to align expectations for the project and to undertand the current situation and needs• Preparing a report based on conducted market and company research, analysis and strategic problem solving activities• Providing the company with a report or/and a blueprint of feasible actions and solutions• Presentation of results and recommendations for the top management teamBusiness Projects: Strategic marketing activities for a B2B company expanding its business to Sweden.
  • Probana Business School
    Student Assistant In Operations And Development Of Leadership Educations
    Probana Business School Sep 2015 - Aug 2016
    Københavnsområdet, Danmark
    Student Assistant in Operations and Development of Leadership Educations at Probana Business School.Main tasks:• Providing grades and feedback on projected cases and exams from course participants• Improving syllabus in various courses• Developing guides within Project ManagementEducations:• Mini-MBA• Mid-Level Manager• Newly Appointed Manager• Financial Analysis Management• Project Management• Change Management• Process Consultancy• Effective Communication• Business Psychology• Coaching• Stress Management
  • Adsensus Ab
    Junior Sales Consultant In B2B
    Adsensus Ab Apr 2014 - Sep 2014
    Copenhagen & Lund (Sweden)
    Junior Sales Consultant in B2B at Adsensus in Lund (Sweden) and Copenhagen (Denmark).Main tasks:• Qualifying Leads: Analyzing and qualifying prospect high-quality leads (MQL).• Direct Marketing: Arranging meetings with MQLs; decision makers from large and medium-sized companies.• CRM IT-Administration: Administration of customer data in CRM-system (Lime Pro).
  • Iss A/S
    Student Assistant In Project Management
    Iss A/S Jun 2013 - Sep 2013
    Københavnsområdet, Danmark
    Temporary full-time student assistant in the IT-department responsible for ISS Outdoor Service. The main objective of the project was to streamline data registration, control and documentation of staff operations through the implementation of a new ERP-system (SAP Business One).Main activities:• Project Assistant: Planning and optimizing internal data registration and control of services.• ERP IT-Administration: Administration of services and customer data in ERP-system (SAP Business One).• Ad-hoc: Filing documents, Data collection, Set-up of employee mobile phones, etc.

Martin Hildebrand Lorentzen Skills

Microsoft Office English Jmp Marketing Strategy Analytic Problem Solving Business Innovation Accounting Financing Statistics Marketing Communications Organizational Analysis Qualitative Research Management Consulting Educational Leadership B2b Sales And Marketing Project Management Financial Analysis Entrepreneurship Development Marketing Research Lime Sap Business One Spss Consulting Business Strategy Change Management Microsoft Excel Business Development Seo Google Analytics Google Adwords Wordpress Online Marketing Social Media Marketing Customer Relationship Management Startup Development Brand Management Leadership Business Communications Corporate Identity Organizational Development Organizational Commitment Organizational Management Business Planning Presentation Skills Microsoft Powerpoint Agile Project Management Project Planning Project Coordination Social Entrepreneurship Brand Development Digital Marketing Marketing Social Media Brand Awareness Branding And Identity Corporate Branding Entrepreneurship Market Research Strategy Microsoft Word Interpersonal Communication Management Teamwork Microsoft Outlook Sap Erp

Martin Hildebrand Lorentzen Education Details

Frequently Asked Questions about Martin Hildebrand Lorentzen

What company does Martin Hildebrand Lorentzen work for?

Martin Hildebrand Lorentzen works for L'oréal

What is Martin Hildebrand Lorentzen's role at the current company?

Martin Hildebrand Lorentzen's current role is Nordic Digital Platform Manager at L'Oréal ▶ Digital Marketing Tools & Platform | E-commerce & Media | Website & SEO | Project Management | GDPR & Digital Control.

What is Martin Hildebrand Lorentzen's email address?

Martin Hildebrand Lorentzen's email address is ma****@****ail.com

What schools did Martin Hildebrand Lorentzen attend?

Martin Hildebrand Lorentzen attended Copenhagen Business School, Mahidol University, Copenhagen Business School, Danilog - Danish International Logistic Center, Ef International Language Center, Los Angeles, Celf Commercial High School.

What are some of Martin Hildebrand Lorentzen's interests?

Martin Hildebrand Lorentzen has interest in Social Services, Economic Empowerment, Politics, Education, Environment, Poverty Alleviation, Health.

What skills is Martin Hildebrand Lorentzen known for?

Martin Hildebrand Lorentzen has skills like Microsoft Office, English, Jmp, Marketing Strategy, Analytic Problem Solving, Business Innovation, Accounting, Financing, Statistics, Marketing Communications, Organizational Analysis, Qualitative Research.

Who are Martin Hildebrand Lorentzen's colleagues?

Martin Hildebrand Lorentzen's colleagues are Alejandra Colmenares, Noureen Merdan, Joseph Cheek, Алёна Баталова, Sophie Compte, Stephanie Kuhn, Alberto Nebiolo.

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