Product Management leader and craftsperson with 20 years of experience building and scaling cutting-edge advertising platforms from omni-channel retail ads to AI-powered programmatic buying to new publisher ad experiences in mobile apps and connected TVs. I’m currently focused on the emergence of fully shoppable ad experiences on social and retail media networks, personalized for different groups of people and their interests with the help of AI-powered insights and creatives.My passion is in creating experiences that are valuable for product discovery, beautiful and time-saving, using CX, AI/ML, programmatic scale and easy self-serve tools. I have launched first-of-their-kind products, such as self-serve shoppable TV ads, promoted live events, ML-based mobile ad and bid recommendations, the first self-serve DSP campaigns with ML-based goal optimization, and early social media ROAS and user journey analytics. I enjoy being Global First and leading product teams across regions (US/EU/APAC), collaborating to "Think Bigger" across orgs, and solving complex problems with data and creativity.
Listed skills include Leadership, Product Marketing, Mobile, E Commerce, and 46 others.