Omneky is a Generative Asset Management platform and leader in AI-Assisted assets and marketing. Omneky utilizes state-of-the-art Retrieval Augmented Generation (RAG) and computer vision insights to generate on-brand and data-driven creative concepts, image and video assets, and better ads for all major ad platforms.

Among other things, advised OMG in its pitch process for Amazon's agency business. It won.

Led Fire TV to build innovative, interactive ad experiences that are beautiful, valuable and actionable. Launched video + display shopping experiences on Fire TV, available programmatically via Amazon DSP and Ad Console, self-serve for 100k's of Amazon merchants and advertisers. Led ‘CTV Native’ GTM for Amazon Devices (Fire TV, Alexa Home, Fire Tablet). Fire TV is now available in the Amazon Retail Media Network with new audiences, frequency groups, 3P measurement, and shopping via remote on Fire TVs.

Samsung TV+ is Samsung's free FAST/AVOD TV app accessible in one click on any Samsung connected device. TV+ is the #2 app by use on Samsung TVs, and available on Samsung phones, monitors, Family Hub refrigerators and at www.samsungtvplus.com.Monetization Product Lead (WW)- Helped grow TV+ 1400% from low 8-figures to mid 9-figures in 1.5 years via 1P and 3P ad monetization by optimizing ad load, partner integrations (e.g. Magnite, SpotX, Freewheel, Nexxen, TTD, OpenX, Pubmatic), data signals, user consent (OneTrust), fraud prevention (HUMAN), and ad quality (The Media Trust).- Launched Samsung TV+ mobile app, available on Samsung Phone -1 homescreen, in 9 markets: defined the monetization operating plan, demand alignment, adpod logic, CX and personalization features; grew monetization 120% from V1 to V2.- Led the CTV, Video + Mobile Samsung SSP product roadmap; migrated $X00M to Samsung SSP.- Ad Innovation and M&A initiatives.

[Acquired 2019, merged with Liftoff]. Vungle is the WW leader in interactive video and playable ads for mobile app monetization and user acquisition. Our SDK is in 60k+ apps (1B users/day) across US, EU and Asia, to help apps engage the right prospects to demo an app’s core value before they install, leading to industry-defining activation, retention and LTV. Vungle itself achieved 95%+ customer retention.As Platform Owner of Vungle growth channels:* Grew two-sided marketplace via supply and demand growth initiatives and best-in-class matching algorithms (explore, exploit, AI signals, privacy, targeting, bidding)* Led supply team then demand team through 3.5X growth in revenue in 3.5 years* Grew growth app categories (hypercasual, social) by 10X across all regions * Introduced Product Led Growth, via a self-serve signup UI with ad templates for video + playables, ML CPI and CPA optimization, and analytics.* Set the vision, product roadmap, GTM strategy, requirements, UX and APIs* Integrated several 3P partners and technologies * Implemented pod team structure boosting velocity and moraleLaunched:* OpenRTB 2.5 Video Ad Exchange and Deals* Re-built Vungle DSP for on- and off-network bidding* Grew self-serve UI to 10k MAU, 22% DAU/MAU * Built REST APIs used by 3P partners like AlgoLift* Led transition to Playable MRAID format * Built Bid Rules, App + Bid Recommendations via Collaborative Filtering MLMajor clients include: TikTok, Facebook, Google, Uber, Nextdoor, Pandora, Rovio, Zynga, King, ibotta, Trade Desk, IndexExchange, OpenX, Moloco etc.

EverString is a Data Science startup founded by Data Scientists. Enter any set of ICP companies and the ABM Platform will return the most relevant lookalike companies based on 12k signals. My job was to design and build a B2B ad platform to send personalized ads to the right people in the right roles at the right companies in the right contexts.Responsibilities:* Find product-market fit (pre-PMF)* Stitch together 1P, 2P, 3P data into a people graph * Customer Segment discovery and unsupervised labeling and classification via deep learning* Integrate with ad platforms (AppNexus, BidSwitch, Facebook, LinkedIn)* Led team of 8 product, data science, eng & opsOutcome: As a strategic Marketo partner, when Marketo announced AdBridge, we pivoted to a launch partner as a data provider and deprecated our ad product. AdBridge is essentially the product we were building. https://www.linkedin.com/pulse/marketo-adbridge-what-can-do-you-santi-muniagurria/

Tapjoy invented “rewarded ads”. Helping brands and apps create highly engaging video and interactive experiences in mobile apps, with moment targeting and in-app rewards.* Managed a team of 4 PM and DataSci* Launched a self-serve UI for mobile video* Integrated 5Rocks mobile martech acquisition * Led programmatic initiative to sell via Rubicon* Launched Tapjoy Audiences: 1.6B device personas via clustering data science* Built CRM onboarding, re-targeting, lookalike modeling * Industry partnerships e.g. Nielsen DAR

[IPO 2013, now Amazon/Sizmek Ads]. “Artificial Intelligence, Real Results". As Rocket Fuel's 2nd PM, I launched our game-changing AI-centric self-serve DSP and Analytics platform, ranking 3rd in Forrester’s 2015 DSP report from nowhere. Rocket Fuel (2013 IPO at $2B market cap) was the first programmatic platform to harness the power of AI/ML to maximize ROI. “The Platform was built by PhD's from NASA, Stanford, IBM and Google to predict user response and automatically optimize campaigns to primary and secondary goals in Display, Video, Facebook and Offline Sales.”I delivered this value proposition (all first at its time):* The industry's first self-optimizing media buying across all exchanges & formats with only 5 human inputs: campaign name, goal, budget, timeframe, creatives. 10X faster campaign setup than competitors yet out-performed all manual workflow DSPs in head-to-head bakeoffs. * The platform applied the best exploration model based on goal (Awareness, DR, Brand Lift) and then self-optimized, or you could apply a previous campaign model to shorten the cold start period. * Built realtime transparency into AI model learning via user & contextual analytics * Built a weekly infographic email that increased WAU 35% and insights sharing (a growth loop before 'growth loop' was coined)* Built Traffic Scanner: the first free fraud detection tool for media or websites based on AI models of human behaviorPRESS* https://finance.yahoo.com/news/rocket-fuel-expands-self-platform-130000412.html* https://thesiliconreview.com/magazine/profile/transforming-digital-advertising-through-big-data-artificial-intelligence-rocket-fuelTECHNICAL AREAS* UI / UX (backbone, bootstrap, react)* Naive Bayesian Insights via 20+ data integrations* A/B Testing and Brand and DR "Lift" optimization of exposed vs. control group* Data Viz // Forecasting // Retail Globe > Check it out! https://bit.ly/retail-globe

[Coremetrics acquired by IBM Watson Analytics 2010]. Coremetrics is the leading Retail website analytics and omnichannel MarTech platform, to cohort users, personalize merchandising, recommend products, manage marketing (SEO, SEM, Email, Social, Ads), and provide custom marketing attribution for retailers such as Macys, Nordstrom, Adidas, Williams-Sonoma, Estee Lauder, Sephora, IHG, 1-800-Flowers, etc. * Incepted and Launched IBM Mobile Analytics (SDK), first-of-its-kind Cross-Device User Journey analytics and attribution for retail and e-commerce brands.

[Coremetrics acquired by IBM Watson Analytics 2010].* Built web analytics for the world’s leading e-tailers to optimize + personalize websites and omni-channel marketing across paid, earned and owned media.* Incepted & Launched IBM Social Analytics, the industry's first social media tool for measuring social media ROI of topics, posts and influencers, with NLP-based sentiment, when the world thought of social media as a customer support channel.* Owned Coremetrics Search, built out A/B testing. -- http://www.informationweek.com/ibm-intros-social-media-analytics/d/d-id/1096849?-- https://www.youtube.com/watch?v=Z2pe154-J10-- http://www.cmswire.com/cms/enterprise-cms/ibm-buys-coremetrics-enhances-social-media-analytics-007813.phpCLIENTS INCLUDE: Macys.com, Bloomingdales, Nordstrom, Adidas, Williams-Sonoma, Sephora, Estee Lauder, 800-Flowers, IHG, Marriott, Vegas.com, Office Max, etc.

* Product Strategy lead for Y! Search Marketing monetization. Matching relevant ads to searches.* M&A such as Website Optimization, Web Analytics. Evaluated acquiring Facebook (pre-monetization) with market research user groups.* Wrote BRD for Indextools acquisition. As GTM lead, launched Yahoo! Web Analytics as the first free (a) real-time analytics (b) with user-based custom audiences (vs aggregate events) and (c) website user Demographics & Interests. (Yes, well before GA. YWA launched 10/2008, 3 years before GA offered realtime analytics 10/2011 and custom audiences in 2013).* Launched rebrand, website, and Yahoo! Analytics Consultant Network of 25 certified partners.* Integrated YWA on Yahoo! Small Business website hosting business, Y! properties and via Y! Japan.

Created Direct-to-Consumer loyalty program (think Dollar Shave Club for Duracell medical batteries)

Building first online sales channels:+ Launched first online interactive books & sales channel for LeapFrog Learning Toys (2004)+ Technical support engineer, web portal development: Plumtree Software (IPO, 2002)+ Technical CRM integration consultant, Eagle Creek Software Services (2001)

Technical and operational CRM consultant for Fortune 500 clients to implement CRM, 1:1 marketing portals, Sales and Marketing operations.