Michael Martin
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Michael Martin Email & Phone Number

Principal Copywriter and Content Strategist at Smarten Content Works
Location: New York, New York, United States 5 work roles
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Current company
Role
Principal Copywriter and Content Strategist
Location
New York, New York, United States
Company size

Who is Michael Martin? Overview

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Quick answer

Michael Martin is listed as Principal Copywriter and Content Strategist at Smarten Content Works, a company with 49 employees, based in New York, New York, United States. AeroLeads shows a matched LinkedIn profile for Michael Martin.

Michael Martin previously worked as Brand Copywriter at Legacy and Principal Writer and Content Strategist at Smarten Content Works.

Company email context

Email format at Smarten Content Works

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Smarten Content Works

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Profile bio

About Michael Martin

Expert writer and editor who's passionate about helping people make life-improving decisions. Skilled at activating young, dynamic audiences. Data driven. Revenue savvy. Growth accelerator.

Listed skills include Editorial, Content Strategy, Editing, Magazines, and 35 others.

Current workplace

Michael Martin's current company

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Smarten Content Works
Smarten Content Works
Principal Copywriter and Content Strategist
New York, NY, US
Website
Employees
49
AeroLeads page
5 roles

Michael Martin work experience

A career timeline built from the work history available for this profile.

Brand Copywriter

Current

New York, New York

  • Expanded brand awareness of North America's #1 digital fertility clinic for men
  • Created two top-performing paid ads in company history
  • Wrote Black Friday email campaign that finished 160% to revenue goal and 300% YOY
  • Wrote long-form medical content contributing to 30% SEO improvement
  • Created organic social content that boosted engagement 5x-10x
  • Ideated and executed campaigns pegged to news and cultural events (e.g. Olympics 2024)
Jan 2024 - Present

Principal Writer And Content Strategist

Current
Smarten Content Works

New York, New York, United States

  • Created activating content for top brands including West Elm, Casper, Beachbody, Ladder supplements, Roman, NYC & Co., NOCD, Citibin, and Skyy
  • Wrote articles, blog posts, site copy, emails, video scripts, and other marketing assets
  • Developed and implemented content strategies and SEO growth plans
  • Monitored industry trends to ensure content and delivery were sector-leading
Jan 2015 - Present

Editor-In-Chief

New York, New York, United States

  • Directed content strategy for major entertainment website and weekly print magazine
  • Oversaw record traffic growth, increasing uniques 102% and pageviews 100% in one year
  • Managed an awesome editorial staff of 35
  • Collaborated with sales team to create custom solutions for advertisers
  • Appeared on NBC and MSNBC to promote the brand
Oct 2010 - Aug 2013

Senior Web Editor

New York, New York, United States

  • Created and executed content strategy for major arts-and-entertainment website
  • Tripled pageviews and doubled unique visitors in first 15 months
  • Implemented SEO best practices, doubling traffic from search engines
  • Established and grew brand on social media
Jan 2009 - Oct 2010
Team & coworkers

Colleagues at Smarten Content Works

Other employees you can reach at givelegacy.com. View company contacts for 49 employees →

FAQ

Frequently asked questions about Michael Martin

Quick answers generated from the profile data available on this page.

What company does Michael Martin work for?

Michael Martin works for Smarten Content Works.

What is Michael Martin's role at Smarten Content Works?

Michael Martin is listed as Principal Copywriter and Content Strategist at Smarten Content Works.

Where is Michael Martin based?

Michael Martin is based in New York, New York, United States while working with Smarten Content Works.

What companies has Michael Martin worked for?

Michael Martin has worked for Smarten Content Works, Legacy, Time Out North America, and Time Out Group Plc.

Who are Michael Martin's colleagues at Smarten Content Works?

Michael Martin's colleagues at Smarten Content Works include Huggy Bear, Shermaine Oñate, Arjenis Mercado, Edymar Olivares, and Remaz Elbakhit.

How can I contact Michael Martin?

You can use AeroLeads to view verified contact signals for Michael Martin at Smarten Content Works, including work email, phone, and LinkedIn data when available.

What skills is Michael Martin known for?

Michael Martin is listed with skills including Editorial, Content Strategy, Editing, Magazines, Social Media, Publishing, Blogging, and Online Publishing.

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