Marty Jacobson Email and Phone Number

• Develop and create financial reporting packages utilizing Oracle Hyperion Financial Management (HFM) in partnership with company controller

• Obtained Financial Industry Regulator Authority’s Series 7 (General Securities Representative) and Series 66 (Uniform Combined State Law) licenses to become a registered securities professional• Completed Edward Jones training program to earn Financial Advisor designation

• Designed sales incentive compensation plans for salesforce comprising of 800+ participants• Ensured plan design effectively compensated Sales Team in alignment with company strategy• Selected by senior leadership for 2017 Legends of Possible award and recognition trip for top employees• Analyzed plan participant results to ensure compensation plans drove desired sales behaviors• Oversaw $32M of annual incentive expense• Manage major change in incentive compensation strategy including incentive plan design, financial modeling, communication, training and implementation• Managed annual incentive plan renewal process with sales leadership and U.S. Bank corporate partners• Communicated incentive compensation initiatives with executive management in Business Development as well as other members of the Global Senior Management Team

• Contributed to design of incentive compensation plan and sales quotas • Developed, managed and maintained financial analyses of incentive compensation plan performance• Forecasted sales commission expense and analyzed variances to plan• Trained salesforce on incentive compensation plan functionality• Communicated compensation initiatives with executive management in Business Development and Finance Teams

• Forecasted revenue, cost, and other advertising campaign KPIs to determine revenue size of client contracts• Leveraged live advertising campaign data to recommend mid-campaign adjustments to ensure client performance expectations were met• Developed, maintained and automated reporting for forecast accuracy and budget consumption metrics• Partnered with Account Management and Sales Teams to optimize advertising campaigns and measured impact of optimizations• Developed automated reporting to provide insights into high level advertising network performance• Analyzed potential impact of advertising network changes on advertising campaigns and recommended strategies to mitigate risk

• Provided general financial support for over $300M in annual e-commerce sales• Partnered with e-commerce merchants to drive top line sales while maintaining profitability• Created weekly forecasts of class level sales and expense components and highlighted performance trends to leadership• Biannual planning of class level sales and expense components in accordance with top level targets• Modeled impact of proposed business initiatives and provided analysis based recommendations• Developed, maintained and automated reporting to drive profitability and track performance against goals

• Analyzed cost savings of labor model adjustments that enabled the Northern Division to realize quarterly financial goals in partnership with Divisional and Regional Finance Teams• Developed and maintained reporting to provide visibility into key labor and payroll metrics• Implemented annual seasonal staffing labor model adjustments to help stores manage payroll expense coming into and going out of season• Developed and presented role specific training materials to store management, HR and schedule writers

• Partnered with Finance Team to develop and maintain payroll model allocating $6B in payroll expense across all Home Depot stores• Conducted process improvement initiatives to standardize and operationalize planning process • Provided analysis for critical payroll decisions in partnership with Finance Team• Managed reporting process to improve associate coverage for review by EVPs and SVPs