Martin Jefferies Email & Phone Number

Oxford, United Kingdom

- Developed strategy for digital communications, including work on a master narrative, core messaging and audience profiling- Project-managed delivery of new website, liaising with internal stakeholders and external partners, wireframing new templates and editing content to ensure consistency and impact- Developed strategy to overhaul social media output

Swindon, United Kingdom

- Developed strategy to grow audience to >500,000 through organic and paid activity- Balanced varying marketing objectives e.g. member acquisition, brand awareness, app downloads, ticket sales- Protected brand through reputation management and crisis communications- Marketed major events and ambitious PR, conservation and membership projects- Acquired new followers/supporters through activity targeted at people with little/no previous brand knowledge- Built and managed a… Show more - Developed strategy to grow audience to >500,000 through organic and paid activity- Balanced varying marketing objectives e.g. member acquisition, brand awareness, app downloads, ticket sales- Protected brand through reputation management and crisis communications- Marketed major events and ambitious PR, conservation and membership projects- Acquired new followers/supporters through activity targeted at people with little/no previous brand knowledge- Built and managed a team of four- Forged strong stakeholder relationships, including with PR, brand and design, and customer services- Identified new leads through social media listening and data analysis- Reported to senior stakeholders against KPIs using simple dashboards- Secured brand exposure via trending topics, amplification and content partnerships- Innovated to drive audience engagement e.g. 360-degree video and live broadcasts- Developed social media guidelines and HR policy Show less

London, United Kingdom

- Promoted Sky News content to an audience of more than 5.6 million people via creative, informative and engaging posts- Broke major news stories quickly and accurately on social media platforms – everything from the Germanwings plane disaster and the terror attacks in Paris to the sentencing of Oscar Pistorius and election results- Led social media presence for Stand Up Be Counted, a Sky News platform for 16 to 24-year-olds set up to give them a voice in politics in the run up to the… Show more - Promoted Sky News content to an audience of more than 5.6 million people via creative, informative and engaging posts- Broke major news stories quickly and accurately on social media platforms – everything from the Germanwings plane disaster and the terror attacks in Paris to the sentencing of Oscar Pistorius and election results- Led social media presence for Stand Up Be Counted, a Sky News platform for 16 to 24-year-olds set up to give them a voice in politics in the run up to the 2015 General Election- Grew Stand Up Be Counted's social media audience from zero to nearly 50,000 in just eight months- Nominated for an Royal Television Society (RTS) award, a Broadcast Digital Award and an Online Media Award for work on Stand Up Be Counted- Named one of the media industry's '30 To Watch' in May 2015- Helped run #AskTheLeaders, an unprecedented day of live programming in collaboration with Facebook that gave young voters an opportunity to quiz the likes of David Cameron and Ed Miliband Show less

London, United Kingdom

- Worked on a number of nationally and internationally significant stories, including the US elections, the birth of the Royal baby, the terrorist attack on the Westgate shopping mall in Nairobi, Kenya, and the murder of soldier Lee Rigby in Woolwich, southeast London- Provided live coverage of breaking news stories including the disappearance of April Jones and the Pope's resignation using ScribbleLive, drawing upon information from a variety of sources (e.g. wires, social media, video… Show more - Worked on a number of nationally and internationally significant stories, including the US elections, the birth of the Royal baby, the terrorist attack on the Westgate shopping mall in Nairobi, Kenya, and the murder of soldier Lee Rigby in Woolwich, southeast London- Provided live coverage of breaking news stories including the disappearance of April Jones and the Pope's resignation using ScribbleLive, drawing upon information from a variety of sources (e.g. wires, social media, video feeds, correspondent contributions and phone interviews)- Identified strong news lines from preliminary wire copy- Used Sky's in-house content management system to produce creative and compelling story templates, utilising a variety of modules such as video, photo galleries and interactive HTML to create a rich user experience- Stepped up to daytime and overnight subbing roles, checking the accuracy of reporters' copy, improving teaser/SEO headlines and enhancing page design- Contributed to team meetings, regularly suggesting story ideas Show less

London, United Kingdom

- Produced iPad pages for a number of sections, including home news, world news, business, money, comment, sport and travel, using Adobe InDesign, Article Manager, Hermes and Escenic- Designed section covers and edited artwork using Adobe Photoshop- Implemented practical solutions to production challenges posed by the introduction of a new publishing workflow, such as a web app to automatically generate chunks of HTML code

Rochester, United Kingdom

- Produced online, video, radio and print content simultaneously- Led a small team of three reporters and presented radio news bulletins during drive time, as well as packages, voicers and two-ways, using Burli to compile bulletins and audio- Reported from the field, covering some of Kent's biggest news and sports stories, from the Peter Tobin double murder investigation and the closure of the Pfizer factory with the loss of 2,000 jobs, to Gillingham's victory in the League Two play-off… Show more - Produced online, video, radio and print content simultaneously- Led a small team of three reporters and presented radio news bulletins during drive time, as well as packages, voicers and two-ways, using Burli to compile bulletins and audio- Reported from the field, covering some of Kent's biggest news and sports stories, from the Peter Tobin double murder investigation and the closure of the Pfizer factory with the loss of 2,000 jobs, to Gillingham's victory in the League Two play-off final and the British leg of the Tour de France- Given editorial responsibility for Kent's leading news website, KentOnline- Filmed and edited video news packages and bulletins- Helped achieve strong year-on-year web traffic growth through excellent news sense and SEO knowledge- Used web analytics software to identify visitor trends and opportunities for growth- Implemented new technology and met regularly with my editor to discuss innovations and developments in social and digital media- Developed an excellent legal knowledge, regularly covering cases at Canterbury Crown Court- Promoted content using social media channels Show less

Margate, United Kingdom

Margate, United Kingdom

Margate, United Kingdom

Ba (Hons) Journalism, Journalism, Media

• Head of News at 87.7 Siren FM, Lincoln's first community radio station, 2005-2007 • Dissertation titled "By the people for the people.

A Levels, Geography, A, D, A

Gcses, English Literature, English Language, Maths, Physics, Biology, Chemistry, A*, A*, A, B, B, C