Martin J Williams Email & Phone Number

London, Gb

Cambridge & London

Most consulting firms would rather not market at all - they just want people to come and buy!As a result, they're reliant on repeat business, referrals, and the networks of the founders to generate leads.Whilst this is often how firms begin, as they say, what got you here won't get you there. The core problem is that referrals, repeat business and founder networking - great and essential as they are - are unpredictable and don't scale. The outcome is a firm with too few clients who have too much leverage. A situation where losing a big client spells disaster!A lack of focus and underinvestment in marketing leads to:⌦ Misplaced pride in being 'the world's best kept secret'.⌦ Being stuck in the loyalty loop - where sticky clients see your firm doing all sorts of things. Great for the curious mind; terrible for a firm's identity and brand development.⌦ Finding yourself 'hope marketing' - hoping for repeat business and referrals.⌦ Panic marketing - expecting last-minute marketing efforts, often led by a sole junior to mid-level marketer, to deliver instant leads.There is a better way. To recognise that marketing, done well, is the key to unlocking your business growth potential.In my work with consulting firms I've developed a clear process to achieve this:➊ Clarify the specific 𝗣𝗿𝗼𝗯𝗹𝗲𝗺𝘀 your firm solves, and precisely who it is that has those problems and that you want to help.➋ Design your 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗮𝗻𝗱 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 to offer a ladder of services to ease new clients in.➌ Define your 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 so your firm is distinct and differentiated.➍ Choose the most effective marketing channels to 𝗣𝗿𝗼𝗺𝗼𝘁𝗲 your firm's experts and expertise.➎ Resolve the 𝗣𝗲𝗼𝗽𝗹𝗲 𝗮𝗻𝗱 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀 and supporting 𝗣𝗿𝗼𝗰𝗲𝘀𝘀 𝗮𝗻𝗱 𝗠𝗲𝘁𝗵𝗼𝗱𝗼𝗹𝗼𝗴𝗶𝗲𝘀 needed to deliver your marketing strategy.If you want to reduce the painful reliances in your firm, and you're ready to elevate your marketing, get in touch.

London, United Kingdom

Helping business and IT leaders in mid-sized to large law firms, construction firms, and utilities with the challenges of technology, people, and process. From strategy and business case development, to complex competitive procurement, change management, and organisation design. Examples of our work include:𝗟𝗲𝗴𝗮𝗹 𝗦𝗲𝗰𝘁𝗼𝗿► Helping a global leading law firm with >£2bn annual revenues to develop its global applications strategy► Outsourcing and offshoring application development services for a leading law firm► Providing project lessons learned as a service to a global leading law firm for nearly a decade (thus far)𝗨𝘁𝗶𝗹𝗶𝘁𝗶𝗲𝘀► Developing the IT Strategy for an £80m annual revenue utilities provider► Defining the technology strategy for a new carve out business for a water utility► Developing the IT Strategy and outsourcing IT services for a water utility𝗖𝗼𝗻𝘀𝘁𝗿𝘂𝗰𝘁𝗶𝗼𝗻 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆► Competitively procuring an ERP solution for a €600m annual revenue construction firm► Providing ERP implementation change management to support a fast-growing >£150m annual revenue construction firm► Developing the business case to outsource services for the Royal Institution of Chartered Surveyors (RICS)

United Kingdom

Collectively led by myself and two professors of consulting from leading UK Russell Group universities, Consulting Mastered focused on helping ambitious startup consultancies to establish and grow their firms.Delivering self-service and guided training, I focused on marketing and sales.

London, United Kingdom

My roles was to establish the management consultancy practice in EMEA. Align is an international IT solutions firm, headquartered in New York. Since 1986, the world's leading firms have relied on Align to enable business and IT alignment, and to deliver solutions for business change and growth. Within a year I got the practice off the ground, delivering over £500k in revenue from blue-chip clients in financial services, and developing new service capabilities for the London office.Clients included:► Standard Bank► Gazprom Marketing & Trading

London, United Kingdom

Taking on a small established team, I refocused. growing by 400% whilst climbing the value chain through provision of business-focused IT management consultancy for this global IT Consultancy, focused principally on corporate relocations. Holding service line responsibility, I defined a clear value proposition enabling the increase in both revenues and profits.My clients were across sectors and included:► The Bank of England► The Royal Bank of Scotland► Morgan Stanley► Rothschild► Société Générale► Clifford Chance► Eversheds► News International► Legal & General► University of Salford► University of Derby► NHS Greater Glasgow & Clyde► South Birmingham Community Healthcare Trust► The Rugby Football League► And many more...

Cambridge, United Kingdom

Managing IT infrastructure for a leading regional law firm. Business outcomes that I delivered include: ► Providing business agility through implementing cost effective remote working capabilities.► Reducing IT costs through consolidating services and implementing virtualization► Reducing unplanned downtime and decreasing the time taken to recover failures through a programme of pro-active maintenance and the implementation of monitoring tools

London, United Kingdom

During my tenure with IBM I undertook a number of different roles including:► Cable & Wireless: Reduced costs for by £400k through identifying obsolete IT services, and planning and managing their decommissioning.► Bell Canada: Designed and built a multi-site IT infrastructure for the company’s first venture into Europe within a very limited time frame. ► Cable & Wireless: Led teams implementing software updates to 8,000 PCs and servers within 3 months to achieve Y2K compliance.

London, United Kingdom

Project managed a group-wide deployment of a standard desktop for a consultancy. Taking on the project just prior to the deployment phase, I turned around a demoralized project team to complete ahead of schedule, reducing the project elapsed time by over 12%.

I was responsible for the design, build, and deployment of a Windows NT4 standard desktop across Barclay's stock brokerage business. Initially taken on to aid in the deployment phase, I made recommendations for improvement and was subsequently tasked with leading the project and redesigning the image.

During my tenure at Citibank I undertook a number of roles for different outsource organisations:► Consultant - Designed, built, and deployed 1,000 standard desktops for the middle and back offices. Integrating over 100 desktop applications to ensure a more easily supported environment at lower cost. I also managed 3rd party suppliers to deliver efficiency through outsourcing.► Consultant – Within a team of six I consulted on desktop and server infrastructure for 1,300 users.► Consultant – I undertook and oversaw hardware and software installations for 1,300 users.

Marketing

Marketing, Mba-Level

Business Administration And Management, General

Marketing