Many B2B consulting firms still rely heavily on repeat business, referrals, and founder networks as their primary sources of leads - overlooking the significant opportunities a well-crafted marketing strategy can unlock.As a management consultant with a 30-year career history, I've sold and delivered consulting engagements of up to £1m in value, to clients as diverse as large corporates with >100,000 staff, to SMEs with fewer than 50. And I've developed consulting services and built consulting teams, so I understand the many day-to-day challenges that firms face.Since starting my own firm, I learned that all problems are downstream of marketing. If you can't successfully and predictably generate leads, then there won't be a firm to experience other problems!For the past near decade I've been helping B2B consulting businesses across the globe to make sense of marketing - a discipline where there's an abundance of tacticians and a dearth of strategists to help you make the right decisions in the first place. In defining Marketing Strategy and Marketing Plans, I help firms stop with their random acts of marketing, and to successfully embrace effective marketing. For new clients, I start with a 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗹𝗮𝗿𝗶𝘁𝘆 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽 – a focused day together (or 3 x 2hr remote sessions) – where we dive deep into your current marketing and business development approach. This workshop is designed to:➊ Identify strategic gaps in your marketing and pinpoint areas holding back growth.➋ Uncover quick-win opportunities that can yield immediate results, bridging the gap between where you are and where you need to be.➌ Set a foundation for sustainable change, evaluating whether and how a new, strategic marketing approach can transform your firm’s lead generation and brand reach.To learn more, access free resources, and subscribe to my newsletter, head over to the website: www.theB2Bmarketer.com or connect on here and send me a DM.