After 35 years of business experience I climbed off the corporate train in 2012 to specialise in creative & marketing consultancy, doing things my own way without the daily commute.Here are some highlights of my career:*Founder member of the Email Marketing Council and a pioneer of lifestyle data marketing*Opened US direct marketing subsidiary (1979)*Launched the UK's first postal Lifestyle survey (1990)*Launched Australian partnership (1994)*Co-founder of IPT, one of the UK's first permission-based email marketing companies, with its market-leading data & lead generation website MyOffers.co.uk*Managed 3 French email marketing subsidiaries (2006-2010)*Proprietor of award winning local web consultancy in West Berkshire*Company Secretary at NP6 LTDSpecialities: Sales, marketing, customer service, web design, graphic design, corporate identity, copywriting, recruitment, general management, international business development.
Mprojects
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PrincipalMprojects Dec 2009 - PresentNewburyBusiness & management consultancy specialising in online marketing. Clients include the London office of leading French email service and E-CRM provider NP6.
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AmbassadorBusiness Biscotti Sep 2014 - Apr 2016NewburyHelping business people around Newbury to share knowledge and connections -
ProprietorIt'Seeze Reading Apr 2012 - Apr 2016NewburyAward winning website consultancy offering professional web design, self-editing content management and local support on a truly affordable basis. No excuse for static, outdated web content! Is your website optimised for mobile?Over the years I have commissioned many websites costing tens of thousands of pounds - with more costs and delays for amendments - and the it'seeze system does it all for around £1 a day!
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DirectorDirect Excellence Ltd Oct 2008 - Apr 2012Originally the trading arm of Interactive Prospect Targeting Holdings plc with main business activity in France: Directinet SA (email list broking), NP6 SAS (MailPerformance email services), NetCollections SAS (online data collection). Since disposal of subsidiaries, managing the company's French investments.
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ChairmanWoodburne Square Ag Plc Nov 2010 - Feb 2012The new incarnation of Directex Realisations was focused on investment in precious metals, particularly silver.
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Board DirectorDirectex Realisations Plc Apr 2009 - Nov 2010Holding company, managing three French subsidiaries leading up to disposal.
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Chief Operations OfficerInteractive Prospect Targeting (Ipt) Ltd Feb 2000 - Sep 2008Co-founder of the UK's foremost online data, lead generation and email marketing company. -
Head Of Data AcquisitionExperian Marketing Services 1997 - Dec 1999Managing the UK's largest prospect data acquisition programme utilising personalised consumer surveys and product registration cards. Keeping one step ahead of the decline in mass database marketing by concentrating on segmentation and developing new media. -
Surveys DirectorIcd Marketing Services 1988 - 1997Leading player in the UK Lifestyle Data industry culminating in two national postal surveys in one year: 40 million personalised questionnaires supported by network TV advertising.
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Marketing ManagerEmap 1985 - 1986An imaginative tie-up between EMAP consumer magazines and premium rate telephone lines....unfortunately the Angling Times Line never caught the public's imagination unlike the tie-up with the Comedy Store... -
Marketing Services ManagerComag Ltd Sep 1981 - Jul 1984West DraytonNews trade marketing for magazine publishers, especially Condé Nast & National Magazines. -
Publishing ExecutiveIbis Information Services Sep 1977 - Jul 1981St Albans, United KingdomDirect marketing services for 5 leading UK educational publishers. Manager of New York office (1979-80).
Martin Kiersnowski Skills
Martin Kiersnowski Education Details
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History, French -
Shene County Grammar
Frequently Asked Questions about Martin Kiersnowski
What company does Martin Kiersnowski work for?
Martin Kiersnowski works for Mprojects
What is Martin Kiersnowski's role at the current company?
Martin Kiersnowski's current role is Communication By Design.
What schools did Martin Kiersnowski attend?
Martin Kiersnowski attended University Of Sussex, Shene County Grammar.
What skills is Martin Kiersnowski known for?
Martin Kiersnowski has skills like Direct Sales, Online Marketing, Direct Marketing, International Business, Sales Management, Languages, Copywriting, Creative Direction, Contract Negotiation, Supplier Management, Marketing Communications, Email Marketing.
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