At Digital Media ApS, I was responsible for building the company from the ground up, with a focus on strategic execution, business development, and enhancing customer experience. I led the creation and implementation of our overall strategy, including organizational design and recruitment. In addition to supporting our sales team, I personally contributed to business development by landing key clients and ensuring their campaigns were executed successfully across all digital platforms. We placed a strong emphasis on customer experience, which led to serving over 400 clients, including major political parties, NGOs, and various local businesses. I also cultivated a positive workplace culture that promoted growth and collaboration, resulting in continuous top-line growth and a positive bottom line from the second year onwards.

During my time at JP/Politikens Hus, I initially served as a Yield Manager, conducting pricing analyses and experiments to optimize revenue across the company's major news sites. As the industry transitioned from traditional display advertising to programmatic buying, my background in sales combined with a deep understanding of data, analytics, and leadership, positioned me to take on greater responsibilities. In my last 1.5 years, I led a team of 16 people across four smaller teams.Key Responsibilities and Achievements:- Managed four teams, including two team leads, totaling 16 employees.- Held budget responsibility for ekstrabladet.dk, jyllandsposten.dk, and politiken.dk.- Developed and implemented a new sales strategy.- Led performance management initiatives.- Provided daily leadership, coaching, and feedback.- Executed both vertical and horizontal stakeholder management.- Built relationships with media agencies and major advertisers.- Delivered presentations to media agencies and key advertisers.

In September 2016, the Danish Publisher Network at JP/Politikens Hus was discontinued, and a Unified Programmatic Unit was established for the entire organization. I was appointed as the head of the Programmatic Sales and Revenue Management teams.Key Responsibilities and Achievements:- Managed two smaller teams, each comprising four individuals.- Developed and oversaw the programmatic go-to-market strategy and sales budgets for ekstrabladet.dk, jyllandsposten.dk, and politiken.dk.- Conducted internal reporting for stakeholders at Ekstra Bladet, Jyllands-Posten, and Politiken.- Optimized revenue through Programmatic Yield Management, including pricing strategies and pricing experiments.- Delivered presentations on programmatic advertising to advertisers and media agencies.

I joined the Danish Publisher Network from Clear Channel to serve as a Yield Manager, leveraging my expertise in Excel and a strong commercial mindset. This position was my introduction to digital marketing.Key Responsibilities and Achievements:- Managed the Product & Tech Team, consisting of three members, focusing on personal development and directional guidance within the team.- Led daily management and coaching, emphasizing personal growth and strategic direction.- Engaged in Stakeholder Management, building relationships with media partners, advising, and challenging their strategies to enhance revenue for each partner.- Optimized yield and revenue generated from media partner traffic at DUN.- Increased capitalization on media partners' traffic by balancing price, volume, and demand.- Conducted revenue, pricing, and traffic analyses.- Advocated for an 'outside-in' approach to align with market needs over an 'inside-out' perspective.- Reported to DUN’s media partners.

I spent 7.5 years at Clear Channel Denmark, primarily in the research department, but I was actively involved across the organization. My time at Clear Channel provided a robust foundation in media knowledge, a strong performance culture, commercial acumen, and my initial leadership experiences. I concluded my time at Clear Channel as the head of the Campaign Planning Team, responsible for timely and accurately placed outdoor campaigns, while also continuing my specialist role as a Yield Manager.Key Responsibilities and Achievements:- Led the Campaign Planning Team comprising seven members.- Structured and optimized daily team operations.- Employed an empowering leadership style to boost confidence and strength among employees within the organization.- Shifted the team’s mindset from purely administrative to one focused on supporting the sales team, enhancing commercial operations.- Conducted analyses on product performance including revenue pacing, occupancy, price curves, and forecasts.- Developed and implemented commercial action plans in collaboration with the sales team.- Held a dotted-line reporting role to the Revenue Management team at Clear Channel International in London.- Was named Colleague of the Year for the third time in 2014 due to my leadership contributions.

In addition to my role as Yield Manager (described above), I took on my first leadership position, managing three individuals within the specialist roles I had previously held during my first four years at Clear Channel.Key Responsibilities and Achievements:- Led a team consisting of a Sales Controller, Market Research Assistant, and a student helper in the Research Department.- Conducted training and provided professional mentoring within the team.- Gained valuable initial leadership experience, practicing and refining my management skills.- Tasked with restructuring the customer platform for Clear Channel Denmark during a shift in executive leadership and subsequent organizational restructuring in 2012, responsibilities included anchoring the project, data processing and analysis, market and customer segmentation, and developing budgets and incentive programs for the sales department.- Served as Sales Controller for the Sales Department for 11 months while continuing as Yield Manager.- Named Colleague of the Year for the second time in 2012.

After two years as an Market Research Assistant, I advanced to a Project Manager role, focusing more on Yield Management and Sales Controlling.Key Responsibilities and Achievements:- As a Yield Management Assistant in the Research Department, I was pivotal in driving and motivating the implementation of Yield Management in Denmark.- Conducted price and revenue analysis, establishing pricing guidelines based on market demand and the pipeline situation.- Evaluated and potentially approved orders that did not meet existing pricing rules.- As a Sales Controller, I was responsible for developing KPI reports for the Sales Management and the sales department.- Created and presented monthly management summaries to the leadership team, and analyzed sales, customer, and market data.- Offered professional advice to the sales management, participating in weekly Business Focus Meetings.- As the System Manager, I managed the SuperOffice CRM at Clear Channel, overseeing daily operations, training, and development of new tools such as pipeline and inventory overviews, KPI dashboards, and selected customer and activity reports.

My first role at Clear Channel was in the Research Department, where I received a comprehensive foundational education in media and its value, including the effects they create and how they complement each other.Key Responsibilities and Achievements:- Analyzed target groups, attitudes, and behaviors using the Gallup PC/Index Denmark analysis tool.- Conducted impact measurements in collaboration with an external research institute and presented the findings to advertisers.- Created sales materials and presentations for the sales department.- Served as the go-to expert for Excel, PowerPoint, and SuperOffice CRM, establishing myself as a superuser.- Led the implementation of SuperOffice CRM in the sales organization following its acquisition in 2009.-Developed training materials and conducted training sessions for 40 sales consultants and managers.- Was honored as Colleague of the Year in 2009.

My first formal job was as a Sales Consultant, where I sold and advised on travel to European destinations, primarily over the phone.Key Responsibilities and Achievements:- Planned and executed sales of travel packages to both B2C and B2B customers.- Managed upselling of additional services such as car rentals, travel insurance, seat comfort enhancements, extra luggage, transfers, etc.- Oversaw group travel arrangements.- Initiated and developed a sales management tool in Excel, enabling the tracking of various sales KPIs for all sales consultants.