• Delivered strategic direction and leadership to optimize the end-to-end product life cycle with oversight of product strategy, brand storytelling, risk analysis and ensure on time, on-budget, and on-specifications delivery of products.• Developed and executed a comprehensive product roadmap aligned with the company's strategic vision, resulting in double-digit revenue growth.• Introduced data-driven decision-making practices, optimizing product prioritization and resource allocation, leading to increased Product success rates.

Film Production company specializing in documentary features.

• Assisted companies in bringing products to market.• Developed company strategy and business plans.• Provided marketing, branding, industrial design, mechanical/electronic/acoustic engineering, and financial management services as part of overall product management and development. • Performed complex internal analyses of company on structure/organization, vision, mission, goals, core competencies, and strategic success factors. • Conducted thorough external analyses of sustainable development goals, competition/market, value chain, product capabilities, supplier/distribution network, megatrends, industry trends, technology trends, brand and communication, as well as competitor brand design.• Work areas included touch point analyses, prioritization of needs, positioning, product functionalities, brand strategies, brand core and values, brand architecture, naming and claims, brand story, and risk analyses.

Directed AVID Business Division and P&L responsibility for product portfolio. Product lines included ProTools, System5, S6 and S3 lines of Consoles, Sibelius, Live Consoles, entry level Audio Interfaces and Artist series control surfaces. Led project team to develop and execute delivery of products and solutions across multiple product categories.Brought new generations of award-winning products to market. Crafted brand strategies, while providing technology architecture, brand stories, and risk analyses.Key Accomplishments:• Navigated period of industry-wide change through careful strategic planning and creation of successful new product lines.• Conducted business development activities and cultivated third-party relationships in order to integrate technology into corporate operations and client opportunities.• Invented, designed, and marketed new generation hardware and software products like the S6 and S3 line of products which is now the market leader of its kind.

Selected and supervised the company’s management team. Determined our strategy moving forward and articulated a clear vision for the company’s future. My management responsibilities were numerous and included operations, marketing, finance, sales, PR, investor relations and also led a design team that won the prestigious Red Dot design award.

Crafted strategies for new and future products. Cultivated external alliances. Managed products and technologies from conception to manufacturing.