Responsible for End-to-End customer experiences in VELUX in North Europe (UK, Ireland, Germany, Austria, Switzerland, Denmark, Sweden & Norway)My team and I work to refine and improve VELUX' marketing funnel to optimise our sales performance and customer experience in the region and initiate activities to keep ​the pipeline healthy. We maintain and improve customer journeys, identify & remove frictions, address pain points and continuously improve the content and our customers experiences with VELUX. Responsible for Media Planning & Performance Management, Customer Journey & Inbound Management, SEO & Website Experience Management.

Managing Director for IPG Mediabrands Denmark Digital Platforms and Services. P/L responsibility for the IPG Mediabrands digital agencies & units:- Matterkind; IPG Mediabrand's Ad Tech unit, responsible for developing best-in-class programmatic technology solutions- Reprise Digital; Performance Marketing; SEM, SEO, SoMe, CRO, UX & Web analytics- Ignite Nordic; Digital Marketing consultancy, focusing on customer experience, data utilization, operations & processes and building internal capabilities- Data & Tech; Marketing technology, ad operations, dashboards and digital analytics.

Founder and Managing Director of ignite, a Nordic agency, part of the global IPG Mediabrand network and member of Mediabrand Denmark's Executive leadership team. Ignite advises companies and marketers on how to transform their digital marketing, help clients insource their digital marketing activities, and empower them to take control of their digital marketing operations. We help companies gain cost efficiencies, higher return on marketing investments and control over marketing technology & data. Expertise and services is within:• Strategy & Consulting; Identifying the right insourcing journey• Ad-tech & Implementation; Helping find the right technology and make it work• Resources & Operations; Ensuring your marketing team is operating efficiently, and have the right skills.

Head of Data & Digital Marketing. Manager of 8 dedicated & highly competent specialists, responsible for all digital marketing and content @ Danske Lotteri Spil, for the brands Lotto, Eurojackpot, Vikinglotto, Keno & Quick. Responsibilities include:Teambuilding and personal development of 8 digital specialistsData-driven marketing strategy, planning & optimisationDigital performance across devices and channels; lifted ROI +50% YoYLifted traffic and sales on online with +30% YoYOptimising customer experience through digital presence & execution across owned, earned and bought channels. DMP (Data management platform) implementation, execution & developmentMobile app development (+250.000 Downloads)Social Media marketingOnline platform design and development Customer Journey development and executionIn-House Programmatic, Search & social media buying (DSP, adserver, ad verification)Marketing automation & CRM Digital & Data partnershipsContent & Graphics production

Responsible for digital, social meda & content marketing activation for TDC Group B2C brands, TDC, YouSee, Telmore and Fullrate.Among other things, responsible for succesful digital activation of TDCs sponsorship of Eurovision 2014 in Copenhagen, and the TDC digital brand content marketing campaign #DelLivet.

Advising Denmarks largest advertisers on digital marketing strategy, social media strategy, digital development & creative concept creation.