Martin Laanstra Email & Phone Number

Calgary, Ab, Ca

Calgary, Alberta, Ca

Toronto, Ontario, Ca

Appointed to lead the Customer Strategy and Solutions team, specializing in Cloud, Cybersecurity, Hybrid IT, and Modern Workplace solutions across Canada. Tasked with driving go-to-market strategies aimed at enabling customers to reduce IT expenditure, optimize technology deployments, and innovate their businesses. Instrumental in delivering tailored solutions that align with clients' evolving needs, fostering growth and efficiency adopting emerging technologies and security concepts. Led key Information Technology projects with a focus on cloud adoption, transformation and change management, security, data and analytics, risk management, and application modernization using Microsoft Azure, M365, AWS, GCP, and VMware.

Toronto, Ontario, Ca

Appointed to lead the Canadian Solution Architecture team, with a strategic focus on emerging technologies such as Azure, GCP, AWS, Microsoft M365, Cybersecurity, networking, and Hybrid IT solutions. Tasked with defining disruptive information technology solutions and roadmaps tailored to address diverse customer business challenges and governed by performance indicators. Instrumental in driving innovation, delivering value-driven strategies and negotiation that empower clients to achieve their business objectives through cutting-edge information technology solutions.• Secured North America's largest Managed IT services contract through customer requirement analysis, digital transformation approach, strategic negotiation, clear communications, and relationship development.• Boosted team's performance, achieving North America's top conversion rate (92%) for SOW projects through strong leadership, communication, collaboration, and coaching skills. Also attained the highest company-wide team engagement survey scores, aligning with international benchmarks and performance indicators.2021 President's Club Winner 55% YoY growth for 20202020 President's Club Winner2019 North American SA Team of the Year26.4% CAGR for the period 2015-2019 (effectively tripling the business in 5 calendar years)

Toronto, Ontario, Ca

Recruited to spearhead a dynamic team comprising of solution architects, project managers, and computer science consultants, specializing in M365, Azure, AWS, Hybrid IT, cybersecurity, networking, collaboration, VOIP, and change management. Entrusted with overseeing the project portfolio and providing strategic CIO advisory services, driving innovation and delivering impactful information technology solutions reducing costs, risk and cyberthreat landscape while supporting business growth.• Led successful project portfolio including information security, emerging technologies, data analytics and governance. • Led team through the adoption of Salesforce, SAP ERP and HCM systems using organizational change skills, earning recognition as a top adopter of new tools and processes.• Guided Information Technology and Line of Business leaders, oversaw complex projects, supported program development, and aligned with business goals for success.Winner President's Club in 2017YoY Growth for 2015: 62%YoY Growth for 2016: 58 %Team growth of 480%

Palo Alto, Ca, Us

Mandated to strategically develop and drive the Enterprise Consulting Services in Western Canada. Became the trusted adviser when it came to cloud adoption and software defined enterprises within key accounts in Oil & Gas, Healthcare, Financial, Transportation and Government industries. Exceeded quota plan attainment, through effective and efficient relationships within the broader ecosystem. Defined and executed on strategic multi-year engagements, where technology projects and programs were tied to business and IT outcomes. Defined the strategic assessment program for a very large provincial healthcare provider, where the outcome was used as the foundation for their multi-year IT strategic program to drive down cost, while increasing the quality of health services provided.• Managed CIO consultancy and strategic program roadmaps for a leading commercial airliner, health authority, and a global oil & gas firm, resulting in enhanced IT efficiency and solving business problems.• Delivered a comprehensive cloud adoption program for a major oil & gas company, enabling seamless migration to cloud-based solutions, modernized applications, optimizing operations while reducing infrastructure and management costs.• Secured groundbreaking network segmentation and security projects, a first-of-its-kind initiative for Canada, for a global airline company, strengthening cybersecurity measures and protecting critical data assets against cyber threats.

Toronto, Ontario, Ca

Provided leadership for Dell’s Channel Program for Western Canada. Managed the strategic growth, business alignment and projectized execution in a portfolio of 250 partners, with a team of 5 highly skilled experts. Revenue, GM & business development budget responsibilities.• Defined, implemented and executed the data center channel strategy, using a program management framework.• Executed and delivered strong results, by defining tactical projects• Continual increase of target attainment, projected as hockey stick growth• Development, implementation and leading the project engagement model for Western Canada, breaking the boundaries between geographies, organizations and technologies.

Austin, Texas, Us

Managed the FalconStor business development in Western Canada, making use of dispersed expert teams. Leading all the project engagements, in close co-operation with customer and third party integrators. Revenue and GM budget responsibilities.• Envisioned, implemented and executed a strategy, using a program management framework.• Increased revenue >200% in first year. Increased the invested partner portfolio with factor 7.• Development, implementation and leading the project engagement model for Western Canada, breaking the boundaries between geographies, organizations and technologies

Recognized for visionary leadership, rationalized the product and service offerings. Provided strategic guidance for business growth. Managed the day to day operations of the PMO and Managed Services team, including staff, budgets, P&L, business planning, sales support, systems management and key supplier relationship management. Successfully delivered all strategic projects. Rationalized the product and service offerings, streamlining the business operations, enhancing growth, maximizing cost efficiencies and de-risking business.• Defined the strategic direction through a multi-year business plan creating a vision in managed services, the ability to execute against plan to increase revenue with factor 5• Rationalized the portfolios from more than 30 to 3 distinct lines of businesses. Turnaround of a non-viable business unit to achieve >40% GM within 2 years.• Established the PMO and as a result significantly decreased company’s risk exposure and increased overall project profitability, and customer satisfaction. • Very significant increase in revenue (340%) over a 3 year span.• Successful delivery of a major Oil & Gas Data Center transition project, recognized by the CIO in its annual report.• Managed a portfolio of cybersecurity projects including penetration testing, firewalls, VPN, and recovery.• Delivered the DR strategy for the world's largest consumer electronics brand global customer support center, de-risking the potential loss of >$2.5MM per hour (contracted services).• Managed the IT integration of an acquisition of of a significant Oil and Gas company. Project was extremely successful, due to the smooth integration, scoring a very excellent customer satisfaction rate.• Managed the implementation of a BCP program for multiple large scale businesses, establishing a service to decrease business risk• Risk assessment and DRP strategic framework for many Oil & Gas companies, utilities and service providers.• Implementation of Microsoft Dynamics

Provided strategic and tactical services in the areas of:-Business Continuity/Disaster Recovery Planning-IT Management-IT Service Management-Project Managementfor customers ranging from 500-6500 end users.• Implementation of tactical IT Service Management for End User and Server Services for a very large Oil & Gas company.• Delivered Risk Assessment, Business Impact Analysis and DRP strategy for a multitude of large and medium sized businesses throughout Western Canada.• Delivered BCP/DRP vulnerability assessment and strategy for a mainstream communications/entertainment provider.• Developed the strategic IT delivery plan for a Vancouver based company who supplied the photobooth service for Walmart/Costco. • Successfully delivered many IT projects for a wide range of customers in the areas of virtualization, storage, back up, IT consolidation, replication, LAN/WAN, IT Security.

Toronto, Ontario, Ca

Managed a large portfolio of projects and programs, ranging in size of up to $20MM. Provided strategic guidance as a management consultant for a variety of customers.• Program Manager Infrastructure Hardening program: enterprise architecture, migration of 6,500 end users, storage refresh, replicated network, Exchange implementation, SQL and network hardening, systems management.• Development and implementation of the DRP program for a mainstream Oil & Gas company.• Portfolio management of Metafore professional services engagements. Achieved a customer satisfaction >90%!• Successfully delivered many IT projects for a wide range of customers in the areas of virtualization, storage, back up, IT consolidation, replication, LAN/WAN, IT Security.

Managed the day to day operations of the network and data centers with an outsourced team of 5 expert skilled staff. Delivered all the key projects and programs in the IT department.• Business Continuity/Disaster Recovery Plan; business requirements gathering, business impact analysis and vendor assessment. Design and implementation of a disaster recovery site, fail over computer systems and services, processes and organisation. Delivered within budget and time lines.• Integrated IT operations with Unocal 76, as part of the acquisition.• Implementation of Storage Area Network

Rotterdam, Zuid-Holland, Nl

Managed the day to day operations of 28,000 sq. ft. data center with an annual revenue of >$25MM, team management (14 direct reports, span of control >40), data center planning, network & system management, customer care, billing, sales support, vendor management. Delivered the KPN CyberCenter program for KPN Data Center, encompassing the build of a data center spanning 250,000 square feet. Managed large projects and programs with a budget of >$35MM and with more than 350 staff. • Managed the implementation of a 250,000 sq.ft. Internet hosting center, with a potential to host >75,000 non-virtualised application and data base servers. • Appointed as one of the youngest members of KPN Data Center’s management team • Increased customer care service window from 5x8 to 24x7. • Delivered the transition of a business critical application that hosted 8,000 users and 45 dependant applications. Project budget included $20 Million investment and up to 100 staff.• Delivered a Financial Information System within a data warehouse, based on Oracle Financials.• Application rationalization, consolidated >1,500 applications to 350. Migrated 1,200 end users.

Buffalo, Ny, Us

Delivered all the key projects and programs in the IT department. Managed day to day server, LAN and desktop environment.• Implementation, support and management of the UNIX/Windows/ Oracle/Novell environment.• Migration of 650 end users in a Wide Area Network to a supported and standard environment.• Implementation of a centrally managed Internet infrastructure, with centralized management.

Master Of Business Administration - Mba, Business Administration And Management, General

Project Management Professional (Pmp), Project Management

Post-Baccalaureate Diploma In Management, Business Administration And Management, General

Prince2 Practitioner, Project Management

Itil It Service Management

Morpheus Leadership Program, Leadership Development Program For High Potentials

Computer/Information Technology Administration And Management

Business/Managerial Economics

Education record