Martin Lande Email & Phone Number

New York, Ny, Us

London, England, Gb

Paid social lead for Unilever personal care business unit.

London, England, Gb

New York City, Us

Herzliya Pituah, Israel, Us

Clients: Procter & Gamble, Danone Group, PepsiCo, AIG, Jockey- Led client relationships and execution across Paid Social, Search and Display, ensuring service & performance exceed expectations- Managed global accounts, executing in the US, LATAM, Europe and Asia- Scaled performance accounts to 10x spend, while maintaining profitability- Helped P&G generate 30% media savings in LATAM through the use of AI- Guided Danone to internalize digital activity and generate 44% in savings- Established internal best practices and guided the creation of proprietary algorithms for automating digital marketing activity- Provide platform feedback and aid in the ongoing development of the product

London, Gb

Clients: Canon, Shell, American Airlines, Citizens Bank, Husqvarna, Sargento- Successfully spearheaded campaigns on social media platforms including Facebook, Twitter, Instagram, Pinterest, LinkedIn and Snapchat- Increased Canon printer sales by 688% on social media, through the implementation of a full-funnel conversions strategy- Effectively directed both clients and creative agencies in the successful development of social media specific content- Educated clients on the importance of having a complete social media strategy, as well as leading them through the introduction of innovative content formats - Established collaboration and strategic relationships with partner platforms

Miami, Fl, Us

Clients: ESPN Deportes, A&E, CAF- Development Bank of Latin America, Cancun Tourism Board, Cervecería Centro Americana, Grupo Terra, Banco Ficohsa, Cisco, Grupo Pellas- Selected by leadership team as Top Newlinker for exceptional performance during 2016- Provided strategic advise to help clients receive the highest ROI possible on their social media investment- Contributed to agency team through effective client reporting, contribution as part of agency meetings, business development activities and best practices development- Led the development of an internal online reputation management application- Proactively assessed, clarified and validated customer needs to ensure smooth progress on client projects- Provided crisis and reputation management consulting for one of the largest corporate entities in Central America- Developed and executed a social media strategy which successfully turned #Redes into the program with the highest social engagement on ESPN Deportes, winning 2 Social TV Awards in the process- Led the adaptation of Facebook LIVE and Snapchat programming for ESPN Deportes through strategic consultation

Miami, Fl, Us

Clients: MTVLA, Coca-Cola, Ministry of Tourism of the Dominican Republic, Guatemalan Institute of Tourism- Developed a social media strategy which successfully promoted the release of one of MTV’s most popular programs in Latin America- Generated awareness for MTV’s corporate social responsibility efforts through social advertising campaigns- Recruited and engaged with a community of over 1.2 million Latin American social media users interested in visiting the Dominican Republic- Recruited a community of nearly 50,000 North American travelers interested in visiting Guatemala, during a time of political and economic crisis

Orlando, Florida, Us

- Assisted in creating marketing strategies for Chatter Buzz Media and clients- Created website and social media content for Chatter Buzz Media and clients.- Exposure to client services and account management.- Updated social media for various accounts on a daily basis.

Orlando, Fl, Us

- Aided in the organization and execution of Chamber events.- Drafted articles that were published in the Chamber's quarterly "Visión" magazine.- Recruited, organized and coordinated over 100 volunteers for the Hispanic Business and Consumer Expo.- Revised and edited weekly “Vision Express” newsletters.- Updated and maintained the Chamber website and calendar of events.

Orlando, Florida, Us

- Assisted in the creation and translation of marketing and promotional materials, including newsletters, press releases, invitations, e-blasts and sponsored ads- Composed and sent out bi-weekly e-newsletters to over 10,000 recipients.- Designed marketing products, including banners, brochures, business cards, letters and signs- Launched Twitter and updated Facebook page with news and content relevant to HBIF’s activities.- Logged and kept track of the production of marketing materials- Made contact with past clients to update previous records.- Maintained communication with current and potential clients to set up and keep track of appointments.

Miami, Fl, Us

- Researched and Developed content for major accounts- Revised translations between Spanish and English- Prepared reports and activity updates

Madison, New Jersey, Us

- Contacted and created relationships with agencies in Europe and South America- Created brochures and flyers for Century 21 Selective Events- Promoted the sales of residential and commercial properties for Century 21

Winter Garden, Florida, Us

- Created a business directory including over 1400 companies- Analyzed Google Analytics for the City of Winter Garden website- Shadowed the Community Relations Manager and the Economic Development Director

Master In Digital Marketing, Marketing

Bachelor'S Degree, Marketing, Cinema Studies