Martin Lange Email and Phone Number
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Healthcare in the US is in a transitional period. After years of advising on and building digital strategies and products across different industries I have found healthcare to be my passion home with its tremendous opportunities. I help new-to-market and established healthcare companies:• Research and identify market opportunities. • Pressure test business and product ideas. • Outline competitive landscapes. • Understand stakeholder environments, motivations and needs. • Build a company and product vision and strategy for product-market fit. • Determine go-to-market strategy.• Design “care services as a product” partnering with clinical and operations teams. • Define digital capability needs, structure into digital products and tools. • Make build, buy, partner decisions. • Develop prioritized roadmaps working backwards from the product vision. • Lead product, design and engineering teams to execute, launch and evolve. • Build new teams and internal capabilities.https://www.martinlange.comLeadership | Business Strategy & Design | Experience Design | Digital Strategy | Human-centered Design | Product Management | Product Innovation | Market Research | Advisor/Fractional CXO/Consultant | P&L Management | Intrapreneur | Healthcare
Healthfirst
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Vp, Customer ExperienceHealthfirst Nov 2024 - PresentNew York, Ny, Us
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FounderMartin Lange Consulting Llc Dec 2023 - PresentConsulting, advisory and fractional CXO - Research, business design, GTM, digital strategy and product management for established or new-to-market healthcare companies -
Product Strategy AdvisorDigital Health Works Apr 2024 - PresentBoston, Ma, Us -
Creative LeaderNeol Jan 2024 - PresentLondon, GbNeol is a Community-powered platform for audacious creative minds to do the best work of their lives. Neol’s platform empowers creative leaders with the technology, people, and processes they need to deliver impactful projects from anywhere at scale. As a Creative Leader at Neol, my ambition is to spearhead real change in Healthcare through business, experience and digital strategy initiatives. -
Design Standards Board MemberGeneral Assembly Mar 2019 - Nov 2024New York, Ny, UsI advise GA on how to think about experience and UX design careers and associated educational programs. -
Executive Director, Health Insights & Data Product ManagementCvs Health Jan 2023 - Dec 2023Woonsocket, Ri, UsAs part of the founding team of the "insights and data business" I co-authored the business design and plan, developed product concept ideas including product-market-fit evaluation and led the strategic design of the delivery infrastructure. -
Executive Director, Experience And Digital Product Strategy, Kidney Care And Health@HomeCvs Health Sep 2021 - Jan 2023Woonsocket, Ri, UsI led the Experience and Digital Strategy team that supported the Kidney Care and Health at Home "start-ups" within the broader CVS Health enterprise working with commercial, clinical, operations and IT teams to deliver better patient and care team experiences. My team has been an advocate and leader for an insights-driven approach to product development building a digital capability ecosystem to support the services we develop.
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Head Of Client Experience Strategy & DesignBny Mellon Dec 2018 - Jan 2021New York, Ny, UsI built and led Client Experience Strategy as new, business critical practice and defined, recruited for and formalized the strategic experience design capability (people, tools, methods) from ground up. I was hired by the Chief Digital Officer to guide high priority service design initiatives with a human-centered design approach as part of a broader effort to digitally transform the organization. Through the work across more than 15 enterprise-critical initiatives my team and I were able to shape the future state experience across service and product verticals and in turn identify incremental and net-new revenue as well as cost-saving opportunities. The teams leveraged design thinking to re-imagine client journeys and guide requirements for the underlying architecture and operational model. I created a firm-wide advocacy and training program to drive new ways of working, embracing qualitative research and creative techniques to scale the capability beyond the core team. -
Global Head Of Marketing Innovation, Investment ServicesBny Mellon Jun 2016 - Nov 2018New York, Ny, UsHired by the Chief Marketing Officer I was able to identify client experience design as an opportunity to differentiate BNY Mellon's approach to define new product and service opportunities and product roadmaps. I introduced CX strategy and design thinking to various parts of the organization via pilot programs. A core responsibility included leading the development of a future-state client experience strategy deeply rooted in the voice of the customer which in turn informed a multi-year product repositioning at one of BNY Mellon's subsidiaries. Together with a cross-functional team we identified potential new areas of revenue within the asset manager segment by moving upstream in the strategic relationship.
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Global Consulting Partner, Digital Innovation PracticeOgilvy Oct 2014 - Jun 2016New York, Ny, UsOgilvy Consulting is the global strategy & innovation consulting arm of Ogilvy. In my role as Consulting Partner for the digital innovation practice I empowered Fortune 500 clients to adopt and build client-centric, digital capabilities. I supported multiple pharma clients in building a social media marketing and content capability including client segmentation, client journey development, content strategy, organizational & workflow design and KPI architecture definition. For a shoe retailer and with a small strategy and design team we developed a vision for a future state client journey leveraging mobile platforms and subsequent investment recommendation. I was retained consultant to support a commercial insurance client in defining the role of mobile platforms as part of their marketing and service portfolio. -
Senior Partner, Executive Marketing Director, Digital StrategyOgilvy Sep 2010 - Sep 2014New York, Ny, UsOgilvy thankfully enabled me to move to the U.S. and help their clients increase the effectiveness of their digital marketing platforms. In my roles as account and strategy lead I redefined an airlines marketing planning model to embrace new segmentation models. I led a team to redesign the global .com website for a science and chemicals company. I was tapped by OgilvyOne's COO to establish and evolve the mobile marketing capability mobile@Ogilvy. In this capacity I was able to instigate exponential growth of Ogilvy’s revenue from mobile marketing platforms. I coordinated 25+ countries re. knowledge transfer & thought leadership doubling mobile revenue YOY for 2 consecutive years globally. Critically, I co-led the M&A target pre-selection and aligned the subsequently acquired agency with the North American agency offering. I represented Ogilvy and its mobile capability as requested speaker at global industry events such as Cannes Advertising Festival (speaker and jury member), Mobile World Congress, Harvard Business School, etc. I was invited as returning guest lecturer for the “Future of Engagement Marketing” at IBM’s eSchool (global employee education program).
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Board MemberUniversity Of Southern California - Marshall School Of Business Feb 2015 - Oct 2015Los Angeles, Ca, UsThe Institute for Communication Technology Management (CTM) is the world's foremost institute at the intersection of technology and content. CTM is one of Centers of Excellence at the University of Southern California’s Marshall School of Business. I was asked to represent OgilvyRed's board position on the educational contents of the program. -
Managing DirectorArgonauten G2 (Wpp) Jul 2008 - Aug 2010argonauten G2 was one of Germany's leading digital marketing agencies working for clients such as Coca-Cola, Volkswagen, Audi, Allianz and the Berlin Philharmonics.I was promoted to Managing Director after exponentially growing the business-critical Coca-Cola account over multiple years. I led and expanded the office’s client portfolio and its capabilities including its multi-million dollar P&L with a team of 60 client service executives, designers and web developers. I achieved one of the most profitable business results in the office’s history within the first 12 months of work in the position of managing director and the office won 6 out of 7 pitches in 2008 including global accounts for Volkswagen, La Prairie/Juvena and the Berlin Philharmonic Orchestra.
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Unit DirectorArgonauten G2 (Wpp) Feb 2007 - Jun 2008I managed one of two units at argonauten G2, Berlin including key relationship holder to group's largest client The Coca-Cola Company.
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Director Client ServicesArgonauten G2 (Wpp) Jan 2006 - Jan 2007As head of the account management team I increased revenue from key clients of the office while expanding the footprint to move from national to global digital platform assignments.
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(Senior) Account ManagerArgonauten G2 (Wpp) Sep 2004 - Dec 2005I established "digital" as critical channel in the marketing platforms of the office's blue chip clients by leading multi-disciplinary teams consisting of design and tech for clients such as Coca-Cola, Bayer-Schering, UBS and Bacardi. I consulted Coca-Cola in what became a globally recognized, future-state marketing recommendation on how to embrace social media platforms and media partnerships informing their strategies.
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Digital Marketing ManagerThe Coca-Cola Company Nov 2003 - Sep 2004Atlanta, Ga, UsEarly in my career I was seconded as digital project manager to the Coca-Cola Company and eventually led their digital communications function before returning from the assignment. -
(Junior) Account ManagerArgonauten G2 Apr 2002 - Oct 2003The first clients I was able to support with their digital marketing activities included Bacardi, Bayer Schering, UBS, Melitta and The Coca-Cola Company. The work was focused on then complex website design and development projects.
Martin Lange Skills
Martin Lange Education Details
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University Of MünsterGeneral -
Usc Marshall School Of BusinessAdvanced Management Program
Frequently Asked Questions about Martin Lange
What company does Martin Lange work for?
Martin Lange works for Healthfirst
What is Martin Lange's role at the current company?
Martin Lange's current role is Business Strategy, CX and Product Management Leader | Healthcare Enthusiast | Empowering Companies to Grow through Human-centered Design and Common Sense | Opinions Are My Own.
What is Martin Lange's email address?
Martin Lange's email address is ma****@****lon.com
What is Martin Lange's direct phone number?
Martin Lange's direct phone number is +121263*****
What schools did Martin Lange attend?
Martin Lange attended University Of Münster, Usc Marshall School Of Business.
What are some of Martin Lange's interests?
Martin Lange has interest in Gaming, Travelling And Diving, Africa, The Digital Future.
What skills is Martin Lange known for?
Martin Lange has skills like Digital Marketing, Digital Strategy, Mobile Marketing, Marketing, Strategy, Advertising, Interactive Marketing, Marketing Strategy, Mobile Devices, B2b, Mobile Strategy, Integrated Marketing.
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