Martin Lebeau Email & Phone Number

Montreal, Qc, Ca

Laval, Québec, Ca

Terrebonne, Québec, Ca

Priorities:- Define a 3 years strategic plan- Develop a sales and marketing plan- Maintain an operational structure to sustain the success- Elevate the management team

Cambridge, Ma, Us

Understanding the key AI technologies and their implications for business Strategy, critical decision-making, and economic benefits.

Longueuil, Quebec, Ca

Mandated to strategically reposition the corporate brand identity from a technology to a consumer driven company within the entertainment industry. The marketing and product offering platforms had to be realigned. Managed a team of eight members with 4 direct reports.

Rockford, Mi, Us

Managed Saucony Footwear Sales in Canada, a running footwear brand leader with over $32 million of sales, attaining double-digit EBITDA. Drove commercial strategies and led the Sales, Marketing and Operational teams. Accountable for the Canadian P&L subsidiary and member of the Global Leadership Team.

Rockford, Mi, Us

Headhunted for this position and responsible for achieving national sales objectives for the Merrell footwear brand. Defined and led strategic commercial initiatives in order to meet corporate goals. Managed sales team of 4 Sales Managers, 20 Sales Associates. Determined product assortments and pricing to meet global corporate objectives.

Rivière-Du-Loup, Québec, Ca

Led marketing for the horticulture retail division of Premier Tech in Canada, the leading supplier in horticulture for large retailers; Walmart, Home Depot, Canadian Tire, Loblaws and RONA. Managing the corporate brand portfolio including the leading brands CIL GolfGreen, ProMix, and national private label brands. Actively involved in product development and strategic planning.

Rivière-Du-Loup, Québec, Ca

Managed sales team and developed commercial approach of revolutionary biotech product in horticulture and agriculture industries. Defined strategic marketing and communication plan to enhance environmental and efficiency benefits of a natural solution. Established commercial offer to meet corporate financial objectives and ROI of end-users.

Torino, It

Managed the international business development for this publicly traded company. With a unique licensee business approach in Europe and America for the group leading sports brands; Kappa Robe di Kappa and Superga footwear. International business generated 20M Euros in royalties.

Established GenX International in Switzerland and developed a network of distributors across Europe and Asia. Taking historic brands to larger distribution.

Beaverton, Or, Us

Hunted by Nike Europe, he spent four years with the responsibility to launch the brand in new sports categories; hockey, golf and the outdoor category. Defining the Pan-European commercial strategies and leading their implementations successfully within Nike’s subsidiaries, promoted him to a director’s position and as a member of Nike’s European commercial leadership team.

Montreal, Quebec, Ca

Established CCM's first international office in Paris, France. Managed all international distributors to accelerate the international expansion of the brand. Prior to this assignment, I was the Global Product manager for protective equipment, traveling extensively in Asia.

Managed the product portfolio for this Canadian sporting goods company distributing K2 skis, Marker ski bindings, Raichle ski boots and Thule roof racks.

Executive Program, Artificial Intelligence For Business Strategy

Economic And Finance

Dec, Administration