Martin Lee Ying Email and Phone Number
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Strategic Marketing Leader with over 15 years of experience in driving growth and engagement through innovative digital marketing strategies and integrated campaign management. I specialize in harnessing data analytics to inform decision-making and optimize ROI, with a proven track record in travel, wealth management, and home service industries.At the core of my professional journey is a passion for building and leading cross-functional teams to create marketing strategies that resonate with customers and result in substantial business growth. My expertise spans from developing comprehensive digital campaigns across PPC, SEO, and social media to managing multimillion-dollar budgets with a keen eye for maximizing investments and operational efficiency.My approach is deeply rooted in understanding customer needs, evidenced by successful initiatives that have not only achieved but exceeded performance goals. I'm particularly proud of leading marketing transformations that increased lead generation by 80% Y/Y and significantly improved conversion rates.I am a lifelong learner, constantly seeking to stay ahead of market trends and technological advancements. This learning mindset, coupled with a Bachelor's degree in Business Administration, has equipped me to effectively lead marketing departments through rapidly evolving digital landscapes.I am open to learning new things, joining innovative groups and exploring opportunities to bring my strategic marketing acumen to a forward-thinking company, where I can contribute to shaping the future of brand and customer acquisition strategies. Let's connect and grow together.Specialties: Digital Marketing, SEO, SEM, Affiliate marketing, online video, Social media marketing, Blogs, Forums, Negotiations, Training, Content Management, PR, Direct Marketing, Web Design and Development, Online Marketing, Content/Link building, KeyWord/Website & Traffic Analysis, Budgeting, P&L Statements, Project Management, Merchandising, Internet Marketing Advertising and Promotions, leadership, strategy, management, communication, optimization, google analytics, Invoca, crm, cms.
Mechcan Inc.
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Marketing DirectorMechcan Inc. Oct 2024 - PresentToronto, On, Ca -
Digital Marketing ManagerReliance Home Comfort Oct 2021 - Oct 2024Toronto, Ontario, CaAs the Digital Marketing Manager at Reliance Home Comfort, I lead the charge in driving substantial growth through our paid B2C marketing channels. I've crafted strategic frameworks that resonate with our audience, leading to significant increases in lead generation. I'm responsible for the seamless execution, optimization, and reporting of our digital marketing efforts, constantly innovating to stay ahead in a competitive landscape.* Developed and implemented AI-infused bidding strategies, propelling over 80% Y/Y growth in paid search and social leads.* Managed a complex array of digital channels, optimizing each to improve lead quality and cost-efficiency by 30%.* Spearheaded a testing culture that resulted in improved ad click-through rates and conversion optimization.* Oversaw a multi-million-dollar budget across multiple lines of business, ensuring maximum efficiency and P&L adherence.* Led cross-functional teams and agency partnerships to align marketing strategies with business goals. -
Digital Marketing ManagerSunwing Nov 2017 - Oct 2021Toronto, On, CaIn my role as Digital Marketing Manager at Sunwing Vacations, I was instrumental in leveraging digital channels to drive customer acquisition and e-commerce sales. My strategies ensured Sunwing's visibility in a saturated market and laid the groundwork for continued growth in both traffic and revenue.* Drove year-over-year growth by strategically executing paid marketing campaigns that surpassed business KPIs.* Achieved top organic search rankings for competitive keywords, facilitating a smooth site migration without losing traffic or position.* Pioneered app optimization initiatives, contributing to increased downloads and engagement across mobile platforms.* Integrated customer sentiment analysis tools to enhance brand credibility and foster a connection with our audience. -
Senior Manager, Emerging Channel StrategyRbc Mar 2016 - Nov 2017Toronto, Ontario, CaIn my strategic role at RBC, I led the adoption and growth of emerging digital channels, with a focus on enriching the customer experience and expanding our market presence. I drove the transformation of the company's approach from a brand-centric to a customer-first model, integrating CRM data and creating transparent cross-departmental synergies.* Transformed customer engagement strategies, connecting customer experiences to CRM data, which enhanced transparency across the organization.* Surpassed social sales targets by innovating social media engagement, achieving a 110% increase in sales through social channels.* Formulated a customer retention strategy that resulted in over 80% client retention, by tracking sentiment and implementing "Win Back" campaigns.* Launched a highly successful internal brand ambassador program, which delivered an Earned Media Value ROI of 10:1. -
Digital Marketing ManagerItravel2000 Apr 2010 - Nov 2015Mississauga, Ontario, CaAs the Digital Marketing Manager at itravel2000, I led the company's online marketing initiatives, driving significant growth in web traffic, customer engagement, and e-commerce sales. My strategic direction and execution of digital campaigns across various channels resulted in substantial ROI and established itravel2000 as a leader in online travel retail.* Orchestrated a 40% YoY increase in SEO and paid search volume, securing top Google rankings and driving e-commerce performance.* Managed an annual digital marketing budget over $2M, innovating strategies that led to a 50% increase in sales ROI.* Led website redesign initiatives, significantly improving conversion rates and user experience.* Developed integrated marketing strategies that aligned with seasonal campaigns, promotions, and sales activities, resulting in increased engagement and conversions. -
Manager, Digital Marketing & Franchise DevelopmentWe Simplify The Internet (Wsi) Jan 2005 - Aug 2010Etobicoke, Ontario, CaAt WSI, I spearheaded digital marketing strategies and franchise development, aligning the brand's online presence with aggressive business growth objectives. My role involved innovating marketing approaches to not only attract franchisees but also to provide them with the digital tools necessary for success.* Drove a 20% increase in web traffic and sales leads through targeted SEO, SEM, SMM, and display advertising strategies.* Managed and allocated a digital marketing budget exceeding $1M, delivering impactful lead generation campaigns with a solid 2:1 ROI.* Implemented advanced ad-serving software, enhancing the tracking and analysis of campaign performance to inform strategic marketing decisions.* Led and motivated a diverse team, achieving organizational goals and fostering the development of high-performing marketing strategies for franchise growth. -
Manager, Representative Sales CentreRegal Greetings & Gifts Jan 2001 - Jan 2005In my leadership role at Regal Greetings & Gifts, I managed the Representative Sales Centre, orchestrating sales strategies and initiatives that significantly bolstered company revenue and expanded our reseller network.* Successfully increased net revenues for the Sales Centre by over 30%, employing innovative sales strategies and exceptional team management.* Recruited and motivated a network of over 2000+ independent resellers through effective motivational strategies and fundraising initiatives.* Directed and mentored a dedicated staff of 15, cultivating a positive influence and leading by example to drive sales and customer satisfaction.* Implemented training programs and sales techniques that resulted in improved performance metrics and enhanced team productivity.
Martin Lee Ying Skills
Martin Lee Ying Education Details
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York UniversityBusiness Administrative Studies -
GoogleSem -
Search Engine AcademySeo
Frequently Asked Questions about Martin Lee Ying
What company does Martin Lee Ying work for?
Martin Lee Ying works for Mechcan Inc.
What is Martin Lee Ying's role at the current company?
Martin Lee Ying's current role is Strategic Marketing Leader | Digital Marketing & Performance Marketing Expert | Driving Growth in Paid Media..
What is Martin Lee Ying's email address?
Martin Lee Ying's email address is ma****@****ail.com
What is Martin Lee Ying's direct phone number?
Martin Lee Ying's direct phone number is (877) 786*****
What schools did Martin Lee Ying attend?
Martin Lee Ying attended York University, Google, Search Engine Academy.
What are some of Martin Lee Ying's interests?
Martin Lee Ying has interest in Children, Politics, Education, Poverty Alleviation, Science And Technology.
What skills is Martin Lee Ying known for?
Martin Lee Ying has skills like Online Marketing, Digital Marketing, Sem, Seo, Google Analytics, Lead Generation, Web Marketing, Interactive Marketing, Direct Marketing, Online Advertising, Social Media Marketing, E Commerce.
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