Lead and execute the production of sales training programs. Partner with internal experts to identify content needs and create/update materials. Oversee the development and ongoing maintenance of 86 individual training modules (each available in virtual instructor-led, in-person instructor-led, self-study, and online learning formats), across 12 programs, including classroom delivery decks, run sheets, overview documents, coaching guidelines, worksheets and activity sheets, customized assets, and more. Work with external vendors to produce 370+ videos, including script development, on-site direction, and multiple rounds of edit reviews. Collaborate with internal sales and client delivery leaders on solution crafting for clients to develop relevant and effective training programs using the modules. Work directly with clients to tailor delivery materials or create custom assets. Manage and maintain internal Sales Playbook content and craft messaging about updates to keep the team informed. Hire and manage Content Development Specialist, as well as external subcontractors.

Personal blogger, covering topics including movies, social media, marketing, TV, music, self-improvement/reflection, and more. Have been republished and/or excerpted in multiple places, including the Boston Globe.

Provided content marketing and social media services to clients. Developed strategies, and assisted with execution as needed. Ghostwrote blog posts, web copy, video scripts, newsletter articles, and other content. Clients included RAIN Group (sales enablement and training; Boston, MA), PwC (consulting; global), and Alchemy (Workday consulting for Higher Education institutions; Reno, NV).

Oversaw content marketing and social media strategy as part of global integrated marketing team, in support of sales growth and demand generation. Drove revenue through the development of blog posts, eBooks, email newsletters, case studies, infographics, webinars, and other content about managing corporate reputation and related topics. Promoted social media engagement via curated content and employee advocacy. Supported senior executives through ghost-written content and management of social media profiles. Owned language and grammar style guide, and other assets, as part of company rebranding (April 2020) and ongoing branding efforts. Supervised team of freelance writers, designer, and social media coordinator.

Developed and executed content marketing and social media strategy for IBM's Workday consulting practice, the result of IBM’s acquisition of Meteorix. Produced and published content across various channels, industries and formats (blog posts, videos, social, website, live presentations/webinars, etc) about HR and Finance transformation. Created other content, such as whitepapers, case studies, eBooks, and collateral, as needed. Leveraged existing IBM thought leadership and content, and assured that all content is optimized for search engines, and easily shareable across multiple channels. Leveraged subject matter experts and worked closely with delivery leadership, as well as other internal and external influencers, for content development. Led social media community-building efforts and drove client and influencer engagement on Facebook, Twitter, LinkedIn, and other channels. Supported senior executives through ghost-written content and management of social media profiles. Trained and coached employees to develop personal social media brands as part of the larger employer brand. Developed and executed internal communications plan, including the creation and management of a quarterly global practice newsletter and a weekly North America practice email update.

Created and executed the company's first-ever content marketing and social media strategy. Defined brand editorial style and voice. Ghostwrote blog posts for vice presidents, consultants, product leads, and other company leaders about HR trends and the best ways to use the Workday SaaS technology tool. Created whitepapers, case studies and other content. Led social media community-building efforts and drove customer and influencer engagement on Facebook, Twitter, LinkedIn, and other channels. Trained employees to develop personal social media brands as part of the larger employer brand. (Meteorix was acquired by IBM in November 2015.)

Advocated on behalf of the Hootsuite brand. Amplified Hootsuite messages to my existing networks. Provided feedback on the Hootsuite dashboard and regional insight. Created a stronger presence for Hootsuite regionally through participation in events and online advocacy.

Managed the development and execution of content across multiple platforms, including staples.com Business Hub, technology research centers/buying guides, vertical/industry resource centers, and Staples' U.S. and Canadian online Help Centers. Created strategies to help Staples promote its wider assortment through content. Hired, managed, and supervised external team of writers. Acted as digital content gatekeeper to ensure that all content is readable, relevant, searchable, on-brand, and consistent in style, quality, and tone. Collaborated with internal social media team, other internal partners, and external vendors (e.g., Taboola, OutBrain) to distribute content.

Managed content for Staples' U.S. and Canadian online Help Centers, including updating and re-mapping, with the goal of creating a better self-service customer experience. Worked cross-functionally with U.S. and Canadian teams to acquire information and approvals for Help Centers, both for launch and ongoing maintenance. Wrote and edited content for Staples' Small Business Hub, Flu Prevention Center, and other resource areas of the staples.com website. Conducted competitive research on product content and buying guides, and created new product-centric content for Staples. (Hired full-time in January 2014)

Provided content marketing and social media consulting services to clients. Developed strategies and themes, and assisted with execution as needed. Ghostwrote blog posts, white papers, emails, tweets, and other content. Clients included Mad*Pow (interactive design; Boston, MA), Gabriel Marketing Group (integrated marketing; Reston, VA), Fibroblast (online medical-referral networking; Chicago, IL), GetResponse (email marketing; Gdansk, Poland), and Qwiqq (mobile product check-ins; Dallas, TX).

Oversaw website, blog, email marketing, video, and social media content for SaaS startup. Defined brand voice. Created and managed content and social media strategy. Developed, wrote, and edited blog posts to assist small business customers with their email marketing, social media marketing, online survey, and website analysis. Led social media community-building efforts. Presented educational seminars on marketing topics for small business audiences. (ConnectedView conducted a mass layoff of its staff in May 2013.)

Developed and executed strategy for communicating company’s best practice and thought leadership views regarding email marketing, social media, event marketing, online survey, and other marketing topics. Oversaw creation of newsletters, blog posts, videos, white papers/guides/eBooks, customer case studies, and other content to support strategy. Created editorial style guide to ensure consistent voice and style across company. Created and managed editorial calendar to ensure consistent themes/stories across multiple channels. Collaborated with public relations team and senior executives on articles for internal and external publication. Contributed to company’s corporate Facebook and Twitter profiles. Represented company at various industry events, and spoke on external panels, virtual roundtables, and other forums. Managed freelance writing resources, as needed. Recruited and managed team of two full-time employees, plus one co-op.

Managed publication process and ensured high quality standards for multiple clients, including Continental Airlines and Massachusetts Office of Travel and Tourism. Developed, assigned, wrote, and edited content. Managed proofreading process for RFP responses, collateral, and other documents to ensure consistency and high quality. Managed team of three Managing Editors. Recruited, trained, and managed team of three interns each semester. Promoted from Managing Editor to Senior Managing Editor in June 2006.

Formulated, researched, wrote, and edited student- and employer-related content for the Experience eRecruiting Network. Coordinated efforts to introduce interactive content to experience.com site. Researched, wrote, and maintained competitive analysis documents. Researched opportunities for third-party content syndication. Served as “thought leader” for media opportunities. Managed team of summer interns. Represented company at promotional events.

Assisted in the planning and execution of public relations strategies for General DataComm and Kodak Professional accounts. Compiled monthly clip reports and wrote editorial summaries. Researched media and analyst contacts. Tracked editorial coverage in daily, weekly, and monthly publications.