Martin Longden

Martin Longden Email and Phone Number

Postgraduate Student: Masters - Financial Planning @ Griffith University
Melbourne, VIC, AU
Martin Longden's Location
Melbourne, Victoria, Australia, Australia
About Martin Longden

With a steadfast commitment to guiding clients towards financial prosperity, my role as an Associate Adviser at Saward Dawson revolves around crafting bespoke financial plans that resonate with individual life ambitions. Leading with a holistic approach, we ensure that every aspect of your financial well-being, from investment, to superannuation, to retirement, and to estate planning, is meticulously addressed.At the heart of our service lies a conviction to enable clients to make informed decisions that pave the way for financial independence. Our collaboration with clients is underpinned by ethical business practices and a dedication to new business development, ensuring that each financial journey we support is both ethically guided and strategically sound.Ultimately, our service maintains our partnership to help you achieve your financial goals with regular financial forecasting and updates. This ensures you stay on track to succeed with confidence throughout life.

Martin Longden's Current Company Details
Griffith University

Griffith University

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Postgraduate Student: Masters - Financial Planning
Melbourne, VIC, AU
Website:
griffith.edu.au
Employees:
9831
Martin Longden Work Experience Details
  • Griffith University
    Postgraduate Student: Masters - Financial Planning
    Griffith University
    Melbourne, Vic, Au
  • Saward Dawson
    Associate Adviser
    Saward Dawson Jan 2024 - Present
    Melbourne, Victoria, Australia
    Our mission is simple: to assist you in developing and maintaining a wealth portfolio that aligns with your financial life goals.As an Associate Adviser at Saward Dawson, who have dedicated nearly 20 years to helping individuals and families secure their financial futures, we specialize in comprehensive financial planning that adapts to your changing circumstances.Financial planning is more than just investment advice; it's a holistic process. We take into account your current circumstances, help you define your goals, and put in place tailored financial strategies to achieve them. Our comprehensive approach covers everything from superannuation and retirement planning to tax and estate planning, regular savings plans, and risk management.We help you navigate the complexities of retirement planning, from superannuation choices and tax-effective strategies to government benefits and tax liabilities. Whether you're approaching retirement or planning well in advance, we aim to maximize your outcomes for a comfortable and enjoyable retirement.+61 3 9894 2500www.sawarddawson.com.au
  • Griffith University
    Postgraduate Student: Masters - Financial Planning
    Griffith University Jun 2024 - Present
    Australia
    Commenced Masters pathway with graduation expected in June 2025.
  • Griffith University
    Postgraduate Graduate: Graddiploma - Financial Planning
    Griffith University Oct 2021 - Jun 2024
    Australia
  • Martinlongden
    Personal Financial Education
    Martinlongden Jan 2024 - Present
    Melbourne, Victoria, Australia
  • Ml Australia
    Business Growth Specialist
    Ml Australia Jul 2018 - Dec 2023
    Australia
    Martin is an accomplished business leader with a strong background in leadership, business development, business analysis, and sales marketing. With over 15 years of experience in the industry, he has a proven track record of driving growth and success for businesses of all sizes.
  • Investment & Retirement Solutions
    Advice Associate
    Investment & Retirement Solutions May 2023 - Nov 2023
    Sydney, New South Wales, Australia
    Advice preparation experience in paid internship for a specialist Retirement Planning and Investment practice.
  • Reconverge
    Business Consultant
    Reconverge Nov 2019 - Jun 2022
    Melbourne, Victoria, Australia
    The Chief Goal : The service delivered a design/redesign for a sales development strategy using LinkedIn and professional sales consulting approaches in a systemised manner to build a prospect development process leading to qualified sales conversations and new business discussions for your team / business.Using a Business Analysis approach combined with the existing Sales Development System template developed by ReconVerge, a customised solution was designed and implemented for each client.Skills training in key tactics supporting the SDS were developed to support implementation for clients.
  • Heartburst Digital
    Head Of Sales
    Heartburst Digital Jan 2020 - Jan 2021
    Melbourne, Australia
    Role:Head of SalesFunction:- Create and implement an end to end Sales Development system- Acquire new clients using business analysis methods to design an ideal SDS - Source and implement resources for an integrated business development systemProject: The project stemming from the role contained 3 essential pillars that became clearly apparent within the first 30 days:- Transition the business from long-term neglected legacy customer relationships- Systemise the sales development process to achieve an end-to-end consistent new project experience- Inform and educate senior management on modern digital marketing solutions and strategiesAchievements: ( in light of Covid19 )★$180K+ of new business revenue was personally generated within a traditionally tight NFP market★Role expenses were managed to be covered without the requirement of Job Keeper★Job Keeper claimed by the business was redirected to maintain other dept's profitability★Unresourceful legacy customer relationships were transitioned for out of date CMS licensing★Increased website traffic and new outbound prospects improved by volume 20% YOY - in Covid19Summary:Covid19 catalysed the business to reveal an unbalanced expectation for business performance that invited senior leadership to consider a more productive business operations approach to grow.
  • 89.9 Lightfm
    Business Development Executive
    89.9 Lightfm Nov 2018 - Jan 2020
    Melbourne, Australia
    Role:Radio sponsorship solutions for businesses - FP and NFP organisations.Function:- Source new clients and engage them in the Value Proposition for market growth- Improve the sales development function through business analysis development and solutions- Standardise the salesdev function with documentation and training resources for the teamProject: New client and business growth over 12 months to achieve $350K new revenue.Achievements:★$400K of business revenue in first 12 months★National partnership campaign with World Vision for their CSPON service - Nov/Dec 2019★Negotiating a multi-year commitment with a long standing major sponsor to secure funding★Business Listings with LightFM sponsored marketing initiatives across the 1.2M listeners each monthSummary:The role leveraged my business development experience whilst rapidly gaining knowledge as a new media industry entrant, achieving a budget ahead of original projection in my first 12 months, and being recognised with several monthly awards during my tenure.
  • Leadingpoint
    Executive Leadership And Business Coaching Systems
    Leadingpoint Nov 2012 - Jun 2018
    Melbourne, Australia
    Role:Business OwnerFunction:Deliver leadership and sales development solutions for small business sale leaders to grow their client and revenue base.Project:- Design and create sales and business development online membership programs and courses- Implement an end to end sales development architecture to promote LPT and secure new clients- Business Analysis work with clients to improve their sales development architecture for better results- Deliver BA implementation, training and coaching for sales individuals, sales managers, and teamsKey Offerings: ➤ Team Leadership development and coaching strategies to improve team engagement ➤ Comprehensive prospecting systems using offline and social strategies➤ Email marketing strategies and lead generation automation campaigns➤ Sales Development systems to build interest and client conversion➤ CRM pipeline management and proposal tracking➤ Sales activity management systems➤ Sales Training and CoachingAchievements:★Achieved first $100K within 6 months of operations★Worked with peak of 27 clients at one time ( personal 1:1 coaching )★Exceeded 1,000 new client sales in online programs★Developed 4 proprietary sales training programsSummary:The business challenge was to start, grow, and operate a professional training and coaching business whilst maintaining consistent service delivery to offline and online clients and cap growth to support lifestyle balance with a young family at the time.
  • Lion Dairy & Drinks - Assistant Project Ba | Team Coach
    Business Consulting Specialist | Executive Coaching
    Lion Dairy & Drinks - Assistant Project Ba | Team Coach Jun 2008 - Sep 2012
    Melbourne, Australia
    Role:National Claims Project Manager ( 1 of 7 ) - Order to Cash, Dairy & DrinksFunction:- Improve Order to Cash through a BA approach on process efficiency and cost throughput reduction- Engage key stakeholders responsible for the O2C areas (sales, finance, pricing, accounts, logistics)- Assist implementing new O2C process with stakeholders through change and training initiativesProject: Order to Cash Process Efficiency by 20% in costs - approx $122M p.a. - Improve time efficiency of collections by 70% (87 days to 28 days)- Reduce and improve Claims receivables by reducing $90M in 30+ days debt- Coordinate national logistics reporting on inventory management- Coordinate national distributor reporting on claims management- Redesign process mapping to coordinate IT system integration - Redesign business processes across all Order to Cash stakeholders nationally- Train/coach over 300 staff nationally in new claims and reporting proceduresFinancial Achievements:★Reduction in Days Sales Outstanding (DSO) from 87 days to 28 days★Development and coordination of reporting systems for major stakeholders★Leadership and project management coordination of 4 major change teams★Specification and coordinated implementation of custom SAP IT functionality★Overall cost reduction in expense of approx $480M★Overall cost reduction in corporate finance interest of $22MSummary:The project challenged our teams to coordinate our technical financial skills, combined with our people change leadership skills, in the midst of an ongoing organisational culture change.
  • Cubic Consulting Sarl
    B2B Business Development Manager - Change Project
    Cubic Consulting Sarl Jan 2008 - May 2008
    Melbourne, Australia
    Role:VIC State Business Development Specialist - Cubic ConsultingFunction:BA to review and redesign business development system to improve prospect engagement leading to better new client conversion outcomesProject: Deliver Business Development Strategy Plan and Implement for 20% Revenue Improvement- BA review on business development process to improve prospect engagement and new clients- Execute BAU business development operations in role to prove BA recommendation as a pilot- Create documentation and training resources to support the BD team to engage new approachBDM Achievements:★Implemented a consistent relationship management strategy to identify new business cases★Established root cause in change leadership resistance for BDM Strategy implementation★Re-Engineered the CRM reporting and management capabilities in design for production★Assisted the successful tender acquisition for Victoria Police HR SAP = $12Mn approx★Identified root cause of hitherto unsustainable BDM sales culture and attritionSummary:The project invited a clear design and structure to align to core business vision and mission with a strong sales process for cultural development. Unfortunately, the project was retired early due to unsustainable misaligned executive leadership focus.
  • Bankvic - Business Development Specialist
    B2C Business Development Manager - Change Project
    Bankvic - Business Development Specialist Feb 2007 - Sep 2007
    Melbourne, Australia
    Role:Regional Business Development Specialist - BankVic Member ServicesFunction:BA review on the business development system for acquiring new members to document and develop business process and training resources to assist implementing a new business development approachProject: A new BD strategy to engage EMS Support Vocations for 10% increase in membership in 12 monthsBrief: - Establish territory management plan to coordinate and categorise sites in member number bands- Develop communication plan to Member Services executive on BD strategy on training plan- Assess and design the CRM system to manage members and relational sales planning- Design and implement 'site personalised' membership marketing plans to engage staff- Deliver CTA opportunities in presentations and group Q&As to close interest- Provide territory feedback in data and meetings for marketing campaigns- Train/coach regional VIC BDMs in relationship sales influence strategiesAchievements:★Identified root cause on sales ineffectiveness in skills and site relationship management★Designed the CRM architecture and mapping to support sales and marketing processes★Designed and implemented territorial sales and marketing plan to engage new sites★Assisted the Bank to exceed 10% growth in new members ( approx 1100 )Summary:The project invited the membership executive committee to adopt an improved direct sales model into a relational sales model, emphasizing engagement on relationship marketing, through the recommendation of a forced succession change of the Member Services executive.
  • Training Solutions Plus Ltd
    National Business Development Manager - Business Improvement Project
    Training Solutions Plus Ltd Jan 2006 - Dec 2006
    Melbourne, Australia
    Role:National Business Development Manager - TRS LtdFunction:BA review the existing business development strategy to improve prospect volume and new client number outcomes through redesigning the processProject: Grow the RTO Product revenue within the ASX1000 business listing by $500k p.a YOY - Map the existing client base on revenue potential to results and grade by opportunity 'ABC'- Strengthen existing account relationships and network to build decision influencer depth- Define ideal marketing and sales processes to engage new ASX business opportunities- Collaborate with clients seeking solutions to assist in the development of ideal services- Develop marketing formats to engage new contacts to build and nurture relationship- Provide marketing and sales guidance and reporting to state manager operations- Develop a comprehensive BD plan with marketing and sales process detailAchievements:★Secured a national client for $120k revenue in first 60 days of project tenure from new contact★Implemented a marketing process to engage, nurture and convert into new sales opportunities★Introduced new marketing and sales conversion format for product and service developments★Managed to maintain strong sales and marketing momentum with management change Q3★Influenced CEO to adjust our direct sales strategy to include a content marketing strategy★Enabled the business to be sold profitably at the end of project tenureSummary:The project invited a clear opportunity to grow the business with methodical systems in marketing and sales. Improving the existing direct sales approach with a content marketing approach to aid in the relationship nurturing efforts, assisting in us exceeding target to effect a business sale on highly favourable terms for our NZL stock exchange investors.
  • Drake International
    National Business Development Manager - Training & Development
    Drake International Jul 2000 - Nov 2005
    Melbourne, Victoria, Australia
    Role:National Business Development ManagerFunction:Deliver an improved business development function nationally on behalf of the Melbourne Head Office and assist each State Office representative to benefit from the improved business development strategy. Project:Redesign and deliver the 'training and development' business development strategy for all state office representatives nationally.Brief:- BA review and establish the baseline for existing business development operations- Create marketing strategy for direct business development within new target markets- Designed and delivered training, process improvement, and reference documentation- Develop sales processes to unify recruiting and training teams to cross identify and refer- Plan and deliver seminar schedule on relevant professional development training topicsAchievements:★Secured $1.2M in new business over 3 years through new clients and recruiting service lines★Implemented a marketing process to engage, nurture and convert into new sales prospects★Instrumental role in moving from state to national schedule to reach multi-state clients★Developed, designed, and delivered new program delivering coaching services for sales leadership★Established new national role to coordinate referral sources from 9 service lines★Influenced introducing a Consultive Sales Method to elevate capabilities for all sales teamsSummary:The project BA work to redesign, restructure, and deliver a new business development strategy to connect, share client information for mutual benefit, and coordinate existing state training offices to schedule nationally for better service outcomes translating into more closed business.

Martin Longden Education Details

Frequently Asked Questions about Martin Longden

What company does Martin Longden work for?

Martin Longden works for Griffith University

What is Martin Longden's role at the current company?

Martin Longden's current role is Postgraduate Student: Masters - Financial Planning.

What schools did Martin Longden attend?

Martin Longden attended Griffith University, Griffith University, Swinburne University Of Technology, Kaplan Professional, The Coaching Institute Australia, The Coaching Institute Australia, The Coaching Institute Australia, Drake Training & Development, Drake Training & Development, Swinburne University Of Technology, Griffith University.

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