Lori Martin Email & Phone Number

• www.MiddleSisterDesign.comMiddle Sister Design is a graphic design and marketing consulting firm offering a variety of services including:
• Collateral material development (flyers, brochures, sales presentations)
• Event planning and coordination (seminars, trade shows, client events)
• Corporate brandingClients include: BNSF Railway, 360West Magazine, Balfour, Lone Star Walking & Running Co., Caliber Custom Homes, Black Resources, Inc. (gas exploration &… Show more www.MiddleSisterDesign.comMiddle.
• Corporate brandingClients include: BNSF Railway, 360West Magazine, Balfour, Lone Star Walking & Running Co., Caliber Custom Homes, Black Resources, Inc. (gas exploration & development), EV Photography and more. Show less

• Managed branding and B2C marketing for three specific sites: DFW.com (Star-Telegram site), Belleville.com (Belleville News-Democrat, Illinois) and SunHerald.com (The Sun Herald, Mississippi). Developed, managed and.
• Led rebranding of Web sites resulting in 42% increase in unique visitors.
• Worked closely with sales team assisting in… Show more
• Worked closely with sales team assisting in the creation of client proposals, presentations, and lead generation.
• Outperformed national advertising sales revenue target by over 25% ($10.5 million versus target of $8.3 million) while managing advertising and branding efforts for the classified vertical products of Knight Ridder’s.
• Supervised ad agency and in-house creative team utilizing a variety of advertising vehicles, including outdoor, print, online, radio and events to successfully raise consumer awareness of the sites.

• Worked directly with VP of Marketing, sales team and creative team.
• Managed and reinvigorated the Star-Telegram’s subscriber loyalty program, “Press Pass”.
• Developed a strategic marketing plan utilizing market research and customer data to create subscriber profiles that allowed for the alignment of promotions and vendors to customer demographics.
• Reduced annual program costs 25% by switching to a lower-cost, yet faster, local print vendor.
• Supervised the redesign of… Show more
• Supervised the redesign of promotional collateral directed towards consumers, advertisers and vendors, giving it a fresh and more vibrant look and feel. Worked directly with in-house creative team.

• Managed, from concept to execution, B2C and B2B marketing projects to promote the newspaper to consumers and advertisers. Projects included flyers, brochures, rack cards, promotional items, logos, Web site design, and.
• Managed the Star-Telegram public event, Vacation & Cruise Show, including budgeting, securing… Show more
• Managed the Star-Telegram public event, Vacation & Cruise Show, including budgeting, securing participation of vendors, site selection, and responsibility for overall attendee experience. Show less

Ma, Marketing/Communications

Ba, Communications