Lori Martin Email & Phone Number

www.MiddleSisterDesign.comMiddle Sister Design is a graphic design and marketing consulting firm offering a variety of services including: • Collateral material development (flyers, brochures, sales presentations)• Event planning and coordination (seminars, trade shows, client events)• Corporate brandingClients include: BNSF Railway, 360West Magazine, Balfour, Lone Star Walking & Running Co., Caliber Custom Homes, Black Resources, Inc. (gas exploration &… Show more www.MiddleSisterDesign.comMiddle Sister Design is a graphic design and marketing consulting firm offering a variety of services including: • Collateral material development (flyers, brochures, sales presentations)• Event planning and coordination (seminars, trade shows, client events)• Corporate brandingClients include: BNSF Railway, 360West Magazine, Balfour, Lone Star Walking & Running Co., Caliber Custom Homes, Black Resources, Inc. (gas exploration & development), EV Photography and more. Show less

• Managed branding and B2C marketing for three specific sites: DFW.com (Star-Telegram site), Belleville.com (Belleville News-Democrat, Illinois) and SunHerald.com (The Sun Herald, Mississippi). Developed, managed and implemented marketing plans and strategy for each site as well as several Knight Ridder vertical channels including Real Estate, Automotive and Careers. • Led rebranding of Web sites resulting in 42% increase in unique visitors.• Worked closely with sales team assisting in… Show more • Managed branding and B2C marketing for three specific sites: DFW.com (Star-Telegram site), Belleville.com (Belleville News-Democrat, Illinois) and SunHerald.com (The Sun Herald, Mississippi). Developed, managed and implemented marketing plans and strategy for each site as well as several Knight Ridder vertical channels including Real Estate, Automotive and Careers. • Led rebranding of Web sites resulting in 42% increase in unique visitors.• Worked closely with sales team assisting in the creation of client proposals, presentations, and lead generation.• Outperformed national advertising sales revenue target by over 25% ($10.5 million versus target of $8.3 million) while managing advertising and branding efforts for the classified vertical products of Knight Ridder’s 27 digital properties. (Cars.com, CareerBuilder, Apartments.com, Real Estate)• Supervised ad agency and in-house creative team utilizing a variety of advertising vehicles, including outdoor, print, online, radio and events to successfully raise consumer awareness of the sites.• Submitted regular reports on media buys, site traffic and budget status to management and executive team.• Hired, trained and managed marketing coordinator. Show less

• Worked directly with VP of Marketing, sales team and creative team.• Managed and reinvigorated the Star-Telegram’s subscriber loyalty program, “Press Pass”.• Developed a strategic marketing plan utilizing market research and customer data to create subscriber profiles that allowed for the alignment of promotions and vendors to customer demographics.• Reduced annual program costs 25% by switching to a lower-cost, yet faster, local print vendor.• Supervised the redesign of… Show more • Worked directly with VP of Marketing, sales team and creative team.• Managed and reinvigorated the Star-Telegram’s subscriber loyalty program, “Press Pass”.• Developed a strategic marketing plan utilizing market research and customer data to create subscriber profiles that allowed for the alignment of promotions and vendors to customer demographics.• Reduced annual program costs 25% by switching to a lower-cost, yet faster, local print vendor.• Supervised the redesign of promotional collateral directed towards consumers, advertisers and vendors, giving it a fresh and more vibrant look and feel. Worked directly with in-house creative team. • Negotiated and managed relationships with new/existing vendors, growing participants by 33%.• Managed all B2C direct mail/insert lead generation campaigns and customer retention programs for the newspaper. Campaigns typically targeted between 50,000 and several hundred thousand individuals. Responsible for an annual direct mail/insert budget of $4.3 million. Show less

• Managed, from concept to execution, B2C and B2B marketing projects to promote the newspaper to consumers and advertisers. Projects included flyers, brochures, rack cards, promotional items, logos, Web site design, and events (both tradeshow participation and Star-Telegram-hosted events) with accompanying posters and signage. Worked extensively with four-color printing and electronic pre-press.• Managed the Star-Telegram public event, Vacation & Cruise Show, including budgeting, securing… Show more • Managed, from concept to execution, B2C and B2B marketing projects to promote the newspaper to consumers and advertisers. Projects included flyers, brochures, rack cards, promotional items, logos, Web site design, and events (both tradeshow participation and Star-Telegram-hosted events) with accompanying posters and signage. Worked extensively with four-color printing and electronic pre-press.• Managed the Star-Telegram public event, Vacation & Cruise Show, including budgeting, securing participation of vendors, site selection, and responsibility for overall attendee experience. Show less

Ma, Marketing/Communications

Ba, Communications