Martin Lumb Email and Phone Number
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Extensive skills within Marketing management, E-commerce and Digital business. I'm an ambitious individual with strong attention to details. Structure, discipline and professionalism are characteristics that I pursue every day. I am goal-oriented and driven by results that come from careful planning, execution, and evaluation. PQ: The greatest adventure is what lies ahead
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Administrerende DirektørThe Cozy Sheep Aug 2024 - Present -
Chief Marketing OfficerThe Cozy Sheep Aug 2023 - Aug 2024As CMO my contribution will be to scale and optimize our e-commerce setup across markets, and develop new sales channels. -
Chief Marketing OfficerBisgaard Sko A/S Mar 2022 - PresentAarhus C, DkAs CMO/CDMO I have full P&L responsibility of our E-commerce, marketing, digital marketing and our Marketplace sales. I am a part of the management team and take part in board meetings, to enhance our digital transformation and optimize and strengthen our presence in key markets.With attention to all touch points across the customer journey, we aim to improve the customer experience from top-funnel to advocacy. I work closely together with industry market leaders such as Amazon, Zalando, Boozt and many more, to generate strong campaigns that build and scale our business. Results: - Redesign of webshop with focus on CRO, UX, and navigation.- increased CVR - +100% revenue growth for two consecutive years. -
Head Of Sales/E-Commerce, BeautyFirtal Apr 2021 - Sep 2022Lystrup, Midtjylland, DkAs Head of Sales, beauty I have P&L responsibilities of +70 Million DKK in revenue across 5 webshops (Billigvoks.dk, Signatura.dk & Made4men.dk /.se /.no), a brick and mortar beauty store in the Aarhus, and management of 8 team members in the sales/Ecommerce department. Leading the project of bringing high-end luxury beauty brands into Signatura.dk with the results of a +300% sales increase in less than 6 months.Creating a more visual profile/identity for all 5 stores onsite, on email marketing and SoMe advertisement. Transfering Made4men.dk from Magento CMS to Shopware.- Detailed webshop design- Ecommerce features & funktionality- Project management and coordination with the development team -
Head Of International Sales / E-CommerceFirtal Oct 2020 - Apr 2021Lystrup, Midtjylland, DkWith the mission of building the leading platform for clean Nordic beauty, we have created the brand Vimata - House of Nordic Beauty.At the project, I was responsible for strategy development and implementation. Handling everything from design and visual expression to "tone of voice" and translations, the site came out with a clean, simple Nordic look and easy navigation. Building a strong and inspiring SoMe presence to support our performance marketing (Paid Search / Paid Social) was key to success, alongside establishing brands awareness through PR and Influencer marketing.Influencer marketing -
Head Of Global Marketing & Digital BusinessWoden A/S Apr 2018 - Oct 2020Aarhus C, Middle Jutland, DkAs the Head of Head of Global Marketing & Digital Business, and a member of the management team at WODEN, my main responsibilities are among others:- Development, planning, and execution of global Marketing & Omnicommerce strategies.- Key Account/Marketplace integration and management (Amazon, Zalando, About You, Galeria.de, Limango, AFOUND, La Redoute etc.)- Channel / Marketplace strategy- Market insight / Research / analysis- Campaign planning and execution- Optimization of paid, owned and earned media - Branding and Corporate Communication- Conversion optimization B2B / B2C Ecommerce- Internal digitalization and process optimization.Proven results: - Launching of 5 local webshops serving all of EU (CVR >3%)- 433.33% increase in the number of followers on SoMe platforms in under a year.- 90% increase in B2B e-commerce revenue (YoY).- >10% conversion rate on Zalando brand shops- Negotiated and secured important branding domains (.com, .de, .se etc.)- Improved Key Account / B2B marketing service level- Concept development with up-sale as a result -
Head Of Marketing And DigitalBisgaard Sko A/S Mar 2016 - Mar 2018Aarhus C, DkAs the Head of Marketing & Digital, and member of the management team at bisgaard, my responsibilities were:- Development and execution of Digital marketing strategy- Corporate content strategy and management across all channels- Online key account marketing collaborations (Amazon, Zalando, Boozt, JollyRoom, Seranza, etc.)- Omnichannel marketing and digitalization - SEO / SEM management- B2B & B2C E-mail marketing management- Customer engagement, relations and loyalty - Corporate visual identity (on- and offline)- CMS and e-Commerce managementResults: - Proven campaign results way above industry average & benchmarks at both Amazon & Zalando (AMS & ZMS) - A remarkable increase in brand visibility and brand knowledge.- >50% yearly increase in traffic to websites.- Attractive visual identity and industry first movers.- Succesful content marketing strategy to increase customer involvement and SEO impact. -
Online Project & Content CoordinatorJysk Feb 2015 - Feb 2016Brabrand, Dk- Content marketing strategy development and coordination across 13 countries.- Implementation and coordination of blogs across JYSK Nordic countries.- Handling and coordinating customer/user reviews across countries- Building landing pages for jysk.xx pages across countries- SEO optimization through content marketing- Graphic design for web, RTB and retargeting.- Animation bannersProjects:- Project leader on corporate online video concept across categories.- Online project coordinator in the implementation of JYSK webshop in Ukraine, Croatia, Greece & Romania.- Online project coordinator in the implementation of Click&Collect in eastern and southern European countries. -
Intern, E-BusinessJysk Aug 2014 - Jan 2015Brabrand, Dk- Content creation for JYSK websites. - Coordinator on new Ukrainian webshop - Coordinator on moving Bosnian website into new CMS system- Member of Drop Shipping project steering group- Drop shipping implementation strategy -
Student Worker, E-Business TeamJysk Aug 2013 - Aug 2014Brabrand, Dk- Online advertisement banners for RTB, SoMe & E-mail marketing- CMS content creation, building landing pages and layouts.- Graphic design for JYSK websites across countries. -
Marketing AssistantJysk May 2013 - Aug 2013Brabrand, Dk- Coordinating images across channels, internal systems and image bank- Creation of graphic materials for on- and offline marketing.- Building weekly campaign paper across countries, visual setup, pricing and proof reading. - Copywriter and text coordinator on new product descriptions. -
Intern, MarketingJysk Jan 2013 - May 2013Brabrand, Dk- Crowdsourcing development and implementation strategy- Market research and customer surveys- Graphic design for campaign papers and online- Analysis of TV commercial spendings across countries -
Graphic Designer (Part Time)Josh Hodge Photography Aps Dec 2010 - Feb 2012- Creating an online identity.- Webdesign and graphic elements.- Responsible for visual communication.
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Graphic DesignerGlobe Systems Group Aps Jan 2011 - Aug 2011Hinnerup, Dk- Coordinator on new website and webshop.- Graphic design for web and print - Branding & communication- Development of POS material -
Graphic DesignerAgf Fodbold Aug 2009 - Aug 2010Århus, Dk- Working with advertisement and product development.- Responsible for online and offline graphics for the company and all its subdivisions.- Assisting the sales department in developing new sales opportunities and materials. -
Piccolo / ReceptionistJysk Aug 2006 - Jan 2009Brabrand, Dk- Assisting all departments at HQ on smaller projects- Handling customer enquiries- Purchaser of office supplies for Headquarters
Martin Lumb Skills
Martin Lumb Education Details
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Erhvervsakademi Aarhus | Business Academy AarhusInternational Sales And Marketing Management -
Erhvervsakademi Aarhus | Business Academy AarhusMultimedia Design & Communication -
Aarhus Statsgymnasium
Frequently Asked Questions about Martin Lumb
What company does Martin Lumb work for?
Martin Lumb works for The Cozy Sheep
What is Martin Lumb's role at the current company?
Martin Lumb's current role is CEO, The Cozy Sheep | Management | E-commerce | Marketplace.
What is Martin Lumb's email address?
Martin Lumb's email address is ma****@****lumb.dk
What is Martin Lumb's direct phone number?
Martin Lumb's direct phone number is +45312*****
What schools did Martin Lumb attend?
Martin Lumb attended Erhvervsakademi Aarhus | Business Academy Aarhus, Erhvervsakademi Aarhus | Business Academy Aarhus, Aarhus Statsgymnasium.
What are some of Martin Lumb's interests?
Martin Lumb has interest in Graphic Design, Marketing And Sports.
What skills is Martin Lumb known for?
Martin Lumb has skills like Advertising, Marketing Communications, Illustrator, Content Marketing, Marketing, Photoshop, Adobe Creative Suite, Marketing Management, Flash, Layout, Market Research, Graphics.
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