Martin Marlow Email & Phone Number

Corfe Castle, England, Gb

Maverick is the leading, specialist consultancy and outsource services company designed specifically for the publishing industry. We focus on providing high-level publishing transition and e-publishing strategy development; M+A assistance; strategic and operational marketing and direct sales; market research; product, content and technical development and consultancy; and distributor / partner relations support for publishers in all market sectors. The Maverick team are publishing specialists with specific expertise across all areas of print and electronic information. We supply customized project based or interim management services that can be tailored to our individual customers' needs. Maverick resources cover UK and Europe, USA and Canada, Latin / South America as well as Asia Pacific. Visit www.maverick-os.com for more information.

Ingram Digital was established in early 2007 to act as the new digital arm of the Ingram Content companies, one of the largest book wholesaler / distribution companies in the world. Directed to establish itself as the leading independent distributor of e-book and e-content across all sectors, I was employed directly by the new CEO as the strategic and operational marketing, and publisher business development specialist to work on the senior management “set-up” team. I was the only global Vice President and General Manager based outside the US. My specific role was to conceive, develop and oversee a centralised (support) division, working across all geographies and Ingram Digital Business Units (retail; content; institutional; education) as well as the company as a whole. Key achievements included:• Conceived, developed and implemented all strategic and tactical marketing initiatives and communications for all publisher types, applicable downstream customers and end users, as well as Ingram Digital’s corporate identity and market presence. Included competitive analysis and market research. • Oversaw and managed all business development / sales relationships between publishers and Ingram Digital – presenting all solutions to the publishing industry, maximising business opportunity, revenues and margins. Included content / (new and existing) market segmentation and price modelling. • Identified, developed and implemented custom (product) solutions and custom content solutions across publishers and content providers from all market sectors.• Active member of the Ingram Digital Senior Management team. Contributed to strategic & operational planning & initiatives that drove the strategic imperatives and goals of the company. As a member of cross-functional inter-company project teams, also took a proactive role in strategic partner planning, business / partner development & strategic marketing initiatives across all Ingram Content Companies.

Atypon Systems Inc is a technology service partner for the learned information industry. They develop and supplied custom built e-content publishing, management & hosting systems to over 100 Publishers and intermediaries worldwide – from large commercial entities (e.g. Wiley / Blackwell), to University Presses and high impact journal publishers (e.g. Annual Reviews), to non-profits (JSTOR). They also built and support the CrossRef system. This newly created VP role oversaw all areas of sales, marketing, business development (including partner relations) and account management. It also acted as general manager for the International office in the UK. Key achievements included:• Head of global sales & marketing. Responsibility for management & growth of all commercial / customer & market facing elements of the business.• Delivery of client development, sales / contract negotiations, proposal development and generation / execution of all sales strategies and initiatives. Accountability for all revenues and target achievement. • Delivery of all areas of strategic & operational marketing including market positioning, brand build / exposure, product marketing (sales support) and marketing activity execution across all channels.• Management of third party consultants, sales agents and marketing agencies.• Pricing and pricing development (in close association with CEO). • Review and development of all product definitions, market propositions and market roll out.• Management of Sales, Marketing & Account Management personnel – including objective & target setting and achievement.• Establishment of International office and ongoing operational management of all facilities and personnel. • Budget generation and management responsibilities.

PQIL were a US-listed supplier of aggregated databases, electronic publishing / e-learning solutions and microform products and services to the Academic, Medical, Government and Corporate market sectors. This new senior management position was conceived to establish, develop & deliver a Strategic Marketing operation for all International regions (EMEA, Asia Pacific, Latin & South America). Key achievements included:• Established, implemented and trained an International (centrally and regionally distributed) team of Strategic Marketing Managers (Product Managers); Sales and Marketing Support (including business analysis and performance tracking) and market research and intelligence personnel.• Top-level strategy conception & operational execution of Product, Market, Service and Sales development / competitor response initiatives across all regions (product placement, pricing, positioning, promotion).• Provision of in-depth customer analysis & retention / development strategies, sales support materials & systems, product training programmes, market / competitor intelligence & pricing. Act as market expert in key customer / consortia development & retention.• Established department as conduit between customer facing side of organisation (Sales, distribution partners etc) and internal business drivers (Publishing, product development, Publisher / Supplier relations) to achieve best practice in sales achievement, customer/market feedback and analysis, new product development, product & brand / marketing, pricing, M&A targeting, new market identification and exploitation.• Influenced, synchronized and coordinated strategy development & operational activities with US Domestic operations & gained buy in & support for strategies and propositions at Board level.• Provided feed into top level company strategy – including new product & market (sector) development; sales, pricing and service provision; competitor / market analysis & response.

* Co-Managing Director / Owner, SilverLight Media. 2001 – 2003.SilverLight were film, TV and digital media production and distribution companies for education and entertainment. Clients included broadcasters, publishers, on-line content providers, e-learning and online / offline education providers. Developed a new digital media market proposition including marketing planning & execution, product / partner development. Also responsible for overall company brand marketing. * VP, Product & Marketing, Wide Learning Ltd. 2000 – 2001.Wide Learning were an e-learning solutions provider for the global finance and financial services sectors. Responsible for creation and delivery of all branding & positional marketing strategies / campaigns,product development and new product innovation. * E-Commerce Director B.H. Blackwell Ltd. 1998 – 2000.Blackwell’s are a global distributor and retailer of print and electronic information. This new board position was established to develop, direct and deliver an integrated ‘e’ strategy market proposition across all divisions. Included formulation / execution of all marketing strategies and plans; new product development & existing product integration; coordination of agent / supplier relations. * E-Services Manager, Blackwells Information Ltd. 1995 – 1998.Employed to create / deliver a new marketing strategy and electronic service proposition, repositioning company as a leading edge, integrated electronic/print information provider. Responsible for strategic & tactical marketing, brand & product management, key account sales, electronic publisher relations, product improvement strategies and new product innovation. * Various Positions, SilverPlatter Information Ltd. 1989 - 1995.SilverPlatter were a “top-three” international CD-ROM / Internet database publisher. • Director, UK Sales & Distribution (Regional Manager) • Director of Sales & Marketing (Academic Publishing Division) • European Marketing Manager

My early career encompassed various management appointments in the print media industries. Responsibilities included marketing, sales & product development and, more latterly, general management. Positions included European Sales and Marketing Manager, IFTA International; Marketing Manager, Windsor News Group; General Manager, Coventry Weekly News; Advertisement Manager & Field & Telesales, Bucks Free Press Group.