As Content Director at ROUVY, I shaped the overall communication strategy across our marketing channels, ensuring consistency and alignment with ROUVY's comms vision. My role began with revising of our communication strategy, setting campaign priorities, and establishing clear objectives. I managed a talented team of senior copywriters, graphic designers, customer experience specialists, and social media managers, while collaborating closely with our external partners, including production, PR, and communication agencies. Additionally, I contributed to ROUVY’s overall direction by participating in the weekly management board, ensuring alignment across departments and initiatives.

"In my role as Content Lead & Strategist, I positioned the branded content team as the elemental link between brand-building and communication, crafting impactful first touchpoints for consumers. I led strategic, data-driven content across digital and traditional channels, ensuring consistent brand identity in every projects. By embracing disruptive creativity, immersive technologies, and an agile in-house team, I elevated brand experiences and expanded our consultative approach to new media platforms and technology. Internally, I supported the implementation of AI into various workflows.Clients: Porsche, Burrito Loco, Foodora, MXM, More than Equal, Stada, Moneta, Krušovice.

My responsibilities in this role align closely with those described under my previous position at Bistro Social, which was acquired by Dentsu

As our business and number of employees kept growing in 2017 it became more clear that we will need another team dedicated to creative & content for social media. Nowadays I lead a team of seven people which handle social media strategies and pitches for clients. As we became part of Dentsu Aegis Network I collaborate more with our other agencies both focused on offline and online. That significantly extends my knowledge of marketing way beyond social media. These collaborations usually take place with large and global clients such as Heineken, ŠKODA AUTO, Lenovo or BMW. My passion for technology and innovation is shown through my implementation of collaborative tools such as: Facebook Workplace, new Bistro Social website created by our Isobar agency, as well as many other tools and productivity hacks.

After less than a year, as I get more experienced I also became more independent. I personally lead clients meetings, prepared workshops and closely worked with our newly born performanced team. My client portfolio began to consist of brands such as: Guinness, Lenovo, Asklepion, and more from which I then guided a junior executive under my supervision.

Shortly after my return from Canada I made the decision to join the company, “Bistro Social.” I had a chance to launch local social media profiles for brands such as: Diplomático and Don Papa. I helped take care of their accounts, content calendar, building communities, ads manager.I managed to revamp these brands into one of the top performing alcohol Facebook profiles within the Czech Republic. During this period, I managed a few others profiles regarding various fields of business. Moreover, I helped managers to create client pitches as well as strategies that would benefit the company as a whole.

I was hired by Slingshot to complete a research project to pitch advertising services for a large restaurant food chain. The project involved quantitative and qualitative analysis, video interviews, brand positioning overview, web and social media audits, a SWOT analysis and a final presentation of research findings and outcomes to the potential client. Due to my success in the role, I was offered an extended internship to work on additional projects, and was positioned as a social media strategist and consultant assisting Slingshot as well as some of their clients with their online marketing activities. With my expertise and interest in Social Media, I joined Digital and Social Media Strategist Mark Huvenaars from the Slingshot team to participate in the Facebook Go program. We had a great opportunity to consult ad campaigns with accounts and analysts from Facebook through three conference calls. An added opportunity I enjoyed through being part of the passionate Slingshot team.

After completing my master’s degree, I set a goal of spending one year in a foreign country and getting as much out of it as possible. Through this experience, I met a lot of great people, got exposed to new cultures, and travelled more than 15,000 kilometers by car across North America. To top it off, my experience at Slingshot also broadened by marketing knowledge and gave me more hands-on experience in the world of marketing. I’m proud to say I truly did get a lot more than I expected out of that one incredible year.

I helped to adjust online strategy, manage content, build audiences and take pictures for Bohéma Restaurant. It was an enriching exprerience to connect creation of content (pictures, banners, PS graphics) with its publishing.

In the time I had spent in RobertNemec.com digital agency I primarily took care of social media profiles for various clients. I came up with strategies, created the content and managed Facebook, Google+ and Twitter accounts. I especially took care of two different e-commerce clothing stores and exclusive global hotel chain. In addition I did a photography job for some of our clients.

My responsibilities included seek for the respondents and making sociological interviews with them. These inteviews were based on quantitative research.