Martin Coles Email & Phone Number

Levallois-Perret, Île-De-France, Fr

Dalet empowers media-rich organizations to transform their production and distribution workflows – accelerating media operations, maximizing collaboration and creating higher value from content.• Establish marketing goals and strategies for regional growth while driving alignment in conjunction with global sales and services leaders• Proactively support strategic planning and development of scalable, integrated marketing programs including global go to market, solution sets and sales motions enabling market growth• Identify core opportunities to improve brand health and affinity for Dalet while utilizing the appropriate mix of global-led programs and highly targeted/localized campaign initiatives• Understand customer market segments, monitoring competitive activity and translating the voice of the market to effectively design engagement and account/lead generation activities• Drive SDR activities and collaborate closely with business development execs and account managers to ensure relevance of demand gen programs and pipeline discipline • Work with key alliance partners on joint go-to-market initiatives that maximize MDF and generate mutual new business opportunities • Serve as a key partner for all marketing activities and support a communication loop between marketing leaders and regional business in a matrixed environment• Work cross-functionally with Sales, Sales Enablement, Product Marketing, Revenue Marketing, Content, Creative Services, Digital, and Marketing Ops teams to ensure optimal orchestration and effectiveness of marketing programs• Mentor a diverse and distributed team of 10 marketers to drive their professional development and maximize their performance and sense of community

Swindon, Gb

Lightworks has an illustrious heritage as the Hollywood NLE of choice, having been used to edit many of the finest films in cinema history: The Wolf of Wall Street, Pulp Fiction, Heat, Road to Perdition, Hugo, even The Irishman. As CMO at LWKS, I was responsible for;↔ The strategy, tactics and programs to drive demand for Lightworks and QScan↔ Developing the marketing strategy: Using both quantitative and qualitative data, build a results-focused strategy and objectives for the team.↔ Build LWKS’ brand: Execute on strategies to drive awareness, growth and loyalty through traditional, digital and social channels.↔ Bring the team together: Define and frame problems for my team and work with them to execute solutions in the best way possible. Teaching, mentoring, motivating and growing an exceptional multi-disciplinary marketing team.↔ Support marketing initiatives: To oversee and support the team on projects including website redesign, community engagement, events, partner marketing and more.↔ Connect teams: Help foster and optimise connections across teams at LWKS (Product, Account Management, Engineering, Customer Success, Talent and Leadership) to enable team delivery and alignment across the business.↔ Manage team’s delivery: Responsible for regularly reporting on projects and initiatives, as well as ensuring they’re delivered on time, within budget and to a high standard.

Cambridge, Cambridgeshire, Gb

IPV are an industry leading Media Asset Management platform, helping enterprise and broadcast customers to accelerate media workflows and edit & produce professional video remotely and at scale.As VP of Marketing at IPV, I was responsible for;Strategic Vision* Defined vision for all growth marketing operations and their contribution to sales pipeline* Set global strategy for demand generation* Created a path to success on a department-by-department basis* Defined department KPIs, lead scoring model(s), and attribution schema* Implemented full adoption of scalable processes, testing environments, and robust departmental culture* Aligned with all commercial leaders to maximise marketing’s contribution to company growth Growth Marketing* Driving demand generation team to maximise lead and account engagement via omni-channel execution* Supported SDRs focused on both lead qualification and outbound prospecting* Empowered ABM team to effectively embed themselves in enterprise sales teams to support sales meetings* Responsible for digital platform budget, as well as any variable spend that drive growth marketing activities* Fostered executive buy in and cross-departmental collaboration for new growth marketing opportunities* Leverage both inbound and account-based marketing principles to drive enterprise campaign programming Marketing Operations* Lead internal and external teams to execute all marketing operations functions* Coordinated with sales leaders to envision workflows that optimise sales potential* Determined tech stack and proactively create roadmap for future iteration* Formalised SLAs for standard marketing operations activities Analytics* Lead team responsible for data visualisation at all levels of the marketing organisation* Worked with cross functional teams to ensure timely data delivery* Analysed marketing trends & design lead-gen and sales-enablement campaigns to test, support and ultimately strengthen conversion rates

Milton Keynes, Mk, Gb

Kinetic is the proptech partner of choice to some of the worlds' leading universities and colleges, Supplying mission-critical software to over 350 customers, from the University of Nevada Las Vegas to Monash in Australia... Not to mention over 80% of universities in the UK.At Kinetic, I was Head of Marketing, responsible for all demand generation and growth activities, sales enablement and product marketing and lead a team of global marketers to help establish Kinetic as the ubiquitous student accommodation and HEI events and conferencing software platform.

London, Gb

essensys is the world’s leading technology provider to the flexible workplace industry. At essensys, I provided the strategic vision for our global brand and lead the product, growth & inbound marketing program. I was responsible for significantly improving marketing channel performance, product adoption and identifying new user and revenue growth opportunities. Leading innovative multi-channel initiatives while still maintaining and growing our more established channels seeing year on year revenue growth of +100% at an improved ROI.Achievements included rolling out and significantly growing the US business from a base of 0 to the fastest growing business revenue stream while still notably growing UK & ROW revenue and activity. This was achieved through improving performance on existing activity and identifying and experimenting with new channels & partnerships (online & offline) to acquire new audience types and introducing a variety of actionable reports.Key metrics and achievements↔ First Marketing Hire↔ Increased inbound SQLs to 1 lead per 12 unique website visits↔ Creation and implementation of Occupie brand ↔ Creation of all versions of the essensys websites since 2010 ↔ Creation & project management of TEC: The essensys Conference. An annual industry event bringing together circa 500 key prospect and customer C-Level & decision makers to see our products and developments. Notable keynotes include Lord Sebastian Coe and Dan Cobley, MD of Google UK&I↔ Orchestrated the move from Pardot to Hubspot for marketing automation.↔ Increased key social channel followings but over 1000% > Increase in Inbound leads of 2-5%↔ Used A/B testing to optimise Online Demo to Contractuals Requests resulting in 30% uplift↔ Workflow & funnel automation has increased Revenue per Employee by over 15%

TVOC. The Virtual Office Company, was the leading platform for virtual staffing, virtual communications and virtual office solutions. TVOC’s virtual offices created the framework for productive, efficient daily operations for thousands of SME’s.I helped found TVOC and grew the TVOC platform from being able to offer a single office to the largest virtual office provider in the UK with over 300 locations and was responsible for all day-to-day operations including all sales & marketing activity, key stakeholder and partner relationships and the eventual acquisition by essensys.

Middlesex, England, Gb

Initially employed to manage the migration of the Sky / Barclaycard Sales and Service department between sites, including implementation of processes and procedures and the recruitment and training of over 300 FTE, I then became the Sales and Service Manager in a target driven, multi-tasked environment responsible for a department of circa 100 FTE. My teams handled a wide variety of customer issues and services; including residential and business sales, retention activities, account and general queries and complaints