Martin Pascoe Email & Phone Number

Sydney, Nsw, Au

Oversee the marketing & customer experience function across Vinta’s retail assets and Waymark Hotel group. Driving positive customer & guest experiences across Australian markets.

Driving digital & business transformation for the entire corporate and retail asset portfolio (shopping centres, hotels) across the Australian and New Zealand markets.With a key focus on key projects including:• New website projects and enhancements to improve the customer experience • Integration of a new data management, warehousing and visualization tools to drive reporting automation and insights • Brand development of new key businesses and repositioning strategies • Innovation projects to engage with customers in new ways including Augmented Reality.

Sydney, Australia

Driving digital transformation for the entire corporate and retail asset portfolio (shopping centres, hotels, commercial offices) across the Australian and New Zealand markets.• Developed and managed the strategic digital plans across the retail, hotel & corporate portfolio from the ground up.• Planned, developed and managed the corporate brand development, architecture and guidelines project. • Developed and managed the online marketing activities including new websites, search marketing, social media, online advertising, content marketing, in-centre digital displays & email marketing to achieve online targets• Managing agency relationships across (SEM/SEO, web, social media, creative, media planning and PR).• Selecting and on boarded new technologies like CMS’s, email platforms, wifi solutions• Developing the strategic digital plans for the launch of a new funds management business• Developing and implemented the offline communication strategy to maintain brand awareness and education of new fund products including PR and print. • Budgetary management• Developed new reporting structures to analyse online activities to achieve targets• Examples of work can be found at www.strandcoolangatta.com.au, www.themarketplacegaungahlin.com.auwww.thecoolyhotel.com.au

Drive the strategic direction and implementation of the fully integrated marketing plan and programs across Australia, New Zealand and US markets, with a large emphasis on online activity.• Developed and managed the online marketing activities including SEM, SEO, display, social & content management to achieve online targets• Managed agency relationships across (SEM/SEO, web, social media, creative, media planning and PR).• Developed and implemented online optimisation and conversion best practices including landing pages, microsites, mobile and corporate websites to achieve online targets• Developed and implemented the offline communication strategy to maintain brand awareness and education of new and existing products across PR and other advertising media including radio and print media. • Multi million dollar Budgetary management • Analysis and reporting on online and offline activities to achieve targets, utilising tools including analytics, adwords,SEOmoz and CRMDelivered expert campaigns to meet & exceed online sales targets and achieve revenue growth of 25%. Achieved SEO keyword ranking improvements and increases of up to 300% on website conversion rates.

Established the strategic direction and implementation of the online marketing plan across the entire action sports media group including Coastalwatch, Surfing World, Transmoto, Transfer, Mountainwatch with a strong focus on launching the first Australian surfing subscription website to market (Coastalwatch Plus).o Developed and launched to market a new subscription based website.o Developed and managed the online marketing activities encompassing SEO, website, email marketing & social media marketing strategyo Developed CRM strategy, involving contact strategy, segmentation, analysis and reporting.o Developed cost effective strategies with industry partners that drive online sales conversionso Managed agency relationships with Creative, Web & Online, PR & media to maximise campaign profitabilityo Designed the communication strategy to syndicate content to media partners across online networkso Budgetary Management o Event Management – Planned, managed, and reported on event & sponsorships etc.o Developed and executed effective PR strategies in line with each brand

Provide expert strategic development, planning, tracking and reporting, as part of the fully integrating marketing plan and programs across B2C and B2B markets. Key tasks and Responsibilities:• Plan, execute, report and manage direct marketing campaigns (online/offline) • Media planning across all marketing channels • Develop CRM strategy• Brand management • Relationship Management - Cultivate relationships directly and indirectly with suppliers, affiliates, resellers, Divisional unit managers and other key stakeholders.• Plan customer lifecycle • Market Research• SEO/SEM• Pricing Strategy • Budget management• Sponsorship / event management• Sales/Collateral management • Social Media marketing

• Drive the development and increase the market share of selected beauty brands from Guthy-Renker. o Developed and executed brand specific direct marketing initiatives, including advertising and promotional activities. (DRTV, Direct mail, print, online and events) to build market shareo Developed new marketing and sales collateral, including product packaging, instructional guides/DVD’s, brochures, catalogues, magazines, flyers, and point of sale materialo Generated revenue through working the back-end and driving club memberso Responsible for managing and briefing creative, copywriting, production, operations, data and customer service teams.o Liaised with and managed multiple stakeholders, i.e. the PR agency, creative agency, printers, mail houses, media companies and warehouses.o Drafted and managed the budgets and forecastingHit the ground running to help achieve growth and retention targets in a short period of time.

Launched new health (Bodytrim), lifestyle and beauty related products and services in Australia, New Zealand and the United Kingdom.o Created, and implemented, successful marketing plans to build Igea’s brand awareness in each geographic market and segment.o Managed the brand strategies.o Researched and launched new products and services, including books, DVD’s, protein powders, food products, and beauty products. o Developed new marketing and sales collateral, including product packaging, instructional guides/DVD’s, brochures, magazines, flyers, bookmarks and point of sale material.o Designed and implemented 2 new websites and one online store. This included writing all the content. o Devised and launched the associated online loyalty program. This included researching and developing new online products like webinars, pod casts, e-books and e-reports.o Responsible for the management of 3 staff members.o Drafted and managed the media schedule and budgets ($2.5mbudget).o Organised multiple campaigns and communication channels (ATL and BTL: print, direct marketing, online marketing (email, SEO & SEM), DRTV, magazine and events).o Liaised with and managed multiple stakeholders, i.e. the PR agency, creative agency, printers, mail houses, media companies and warehouses.o Examples of my work can be found at: www.bodytrim.com.au

Certificate, Direct & Digital Marketing

Commerce, Marketing & Management

Education record