Martin Pedrick Email & Phone Number

London, United Kingdom

London Ec2A 3Lt

Liberation Foods is the UK’s only Fair Trade, farmer-owned nut company. Our vision is a world in which small-holder nut producers earn a decent, secure income and can plan for the future of their families and communities. We buy our nuts from the co-operatives of small-scale growers and farmers who own a 44 percent share of our company.

Upminster Essex ,Uk

Provide a complete range of expert sales consulting services for key clients, including global business development, market analysis, sales team development, and sales support. Leverage extensive knowledge base of UK markets to educate clients in areas such as sales, category management, channel development, distribution, market segmentation, branding, and customer relationship management. Apply special insights into the fast-moving consumer goods (FMCG) sector. Administer comprehensive coaching, mentoring, and training for client sales forces. Tel 07887 710264

Basildon Essex

One of the largest discount channel distributors, operating in 26 markets across Europe.Rowan offers security, simplicity and reassurance managing your excess, residual and promotional stocks into the European discount channel.

Drove national sales operations and strategic direction for the United Kingdom’s largest producer of juice and beverages including popular brands such as Sunny D, Del Monte, Just Juice, Welch’s, and Ocean Spray. Generated £250M in annual turnover .

London, United Kingdom

Managed sales for a £75M product portfolio to achieve corporate objectives. Launched the company’s first category management project with the Big Food Group. Effectively led team through turbulent period following bankruptcy filing to achieve a 17% increase in sales and maintaining staff morale. Conducted negotiations to minimise expenditures, including renegotiating a distributor contract to save £100K. Performed analysis of factory operations to identify process improvements and to increase efficiency. Served as a key advisor and strategist for executive management teams in the United States, the United Kingdom, and Ireland. Built and managed network of distributor relationships. Played a key role product packaging design and development, product pricing, and marketing strategy development.

Executed management activities for 13 principals with 400+ lines comprising the majority of company revenue. Selected to develop private labels for clients, boosting corporate sales while also increasing principal sales by 33% through an innovative label strategy. Placed into the final rounds of the Michael Page National Sales and Marketing Challenge.

Managing regional multiples. Responsible for one of the most important sales areas for Golden Wonder . Trained new recruits across the UK.