Before transitioning into my current role being creative in marketing, I spent 15 years as an editorial and advertising photographer. During this time, I successfully ran my own freelance photography business for eight years, eventually as a side hustle, where I honed my passion for visual communication and storytelling. My diverse experience has enabled me to create compelling images for a wide range of clients and purposes, leveraging various media channels and platforms to effectively reach and engage target audiences.Outside the office, I'm an avid outdoor enthusiast. I find balance and inspiration through activities like bikepacking, hunting, fishing and trail running. These adventures not only fuel my creativity but also keep me grounded and deeply connected to the natural world.