Martin R. Reyes, Mw Email & Phone Number

Berkeley, California, United States

The philosophy of Wine Wise is straightforward: we seek wines of character from people we like and places which are not always well-known or popular. We are not averse to the classics, but we are not scared of the obscure. Our wines do not have to meet any ideological litmus test, but we do have to like them. If they are grown organically it does not hurt, but we don’t insist on it. While we have a number of sought-after and expensive wines in our portfolio, our animating force is the acquisition of great wines that almost anyone can afford to drink – a rather more exacting discipline than the converse. Above all, we like people. Our growers tend to be interesting and often amusing people, sometimes with a spiritual bent, sometimes unrepentantly earthy. We have watched with pleasure as the sons and daughters we knew as babies and children have grown up to be the proprietors of their parents’ estates. We like to think of ourselves as the link between these friends and the people drinking their wines in restaurants or at home. We have developed from an one-man band into a full team with a dozen or so sales representatives spanning virtually the entire state of California and a small phalanx of impossibly clever people handling the many functions that lie beyond the principals’ capabilities. We are very lucky people!

San Francisco Bay Area

Consultancy for the full off-premise supply and value-chain of wine, leveraged from a career spanning 18 years in various sectors of the industry: importer, retailer, distributor and producer. Former & present clients include Vice Versa Wines, Pip Imports & Domestics, Vivino.com, WineGlobe.com, Copa Fina Imports, Spottswoode Estate, Silverado Farming Company.

Oregon, United States

Like a lively dinner conversation at a table for four in a restaurant, The Four Top is a roundtable discussion of the hot‑button topics in wine and food culture. The Four Top is winner of both the James Beard and IACP awards for Best Culinary Podcast and has been a featured podcast at PodCon.In each episode, our two cohosts are joined by two distinguished experts to discuss the big issues in dining and drinking culture, relating to sustainability, human rights, and contemporary life.We dig into the deep topics that tie food and beverage to the most important debates of the day: The wellbeing of migrant farm laborers, the environmental sustainability of the food system, racism in food media, and sexual harassment and assault within the wine industry.

United States

Co-Founded Wine Unify along with DLynn Proctor and Mary Margaret McCamic, MW on the belief that education is the cornerstone to progress in any field. Yet many ethnic and racial minorities experience significant barriers to entry - be it financial, mentorship, or a general feeling of exclusion. We seek to change that by fostering wine education for underrepresented minority groups, and amplifying the voices of the people of color who are already thriving within the wine industry. We do this by way of outreach, awards, and education, mentorship, as well as various other elements within our initiatives.

Sonoma

Responsible for managing core functions of a virtual winery, except for Accounting (Leave that to the pros).Wine Production, Brand building and management, Distributor relationships and inventory management, Website and Wine Club Relaunch, DTC strategy and online initiatives.

San Francisco Bay Area

Global Wine Company (GWC) managed the Monthly-Wine-Club selections for several media brands including The New York Times, Williams-Sonoma, The Washington Post, and Michael Mina Restaurant Group. I was responsible for leading the selection process, sourcing, and final quality of all wines in these programs.I managed a 5-person team sampling approximately 8000 wines per year, gleaned from several trips across the world each year. Less than 5% made their way into one of our programs. GWC was dedicated to creating compelling shipments of memorable wines to Club Members each month.Even now, well after the business sold in August 2016, former colleagues gather from time to time and reflect that, while the business ultimately did not succeed, we believed the Global Wine Co. experiment was something noble and stood as a meaningful effort to be proud of in the DTC sector. This remains a definitive role for me as a buyer during my lifetime.

Napa, Ca

Intervine is an international wine management company that has served the travel industry for more than 20 years. I managed all tasting & sourcing of European wines, developed existing partnerships with world-recognized wineries and established relationships with emerging European producers.Fully responsible for high-volume ex-cellar acquisitions to meet client tender/contract terms, vendor management & price negotiations, logistics & distribution support, and marketing collateral/content writing to be used by sales team.Clients included all major US Airlines, Cruise-liners, and emerging markets in Asian-based travel companies.

St. Helena, Ca

Solely responsible for tasting, selecting, and sourcing all alcohol inventories for a high-end boutique wine merchant. Successfully maintained store profitability and relevancy during 2008- 2009 market implosion. Created effective promotional and educational weekly e-newsletters; designed and wrote seasonal print/online catalogs; retained customer-base while increasing e-newsletter signups 45% from 2007.Managed and refined one of the few off-premise sources of international & domestic producers within Napa Valley. Concurrent to being a visitor’s haven for boutique California wines, SHWC became a respected international wine source for industry clients, winemakers, sommeliers, and tasting room staff. Hosted quarterly “Mostly-Locals” tastings attracting 40-120 trade professionals at one time.

Redwood City, Ca

Assistant & Liaison to Wine Buyer: Specialized expertise in a wide range of wine categories, from commercial labels to ultra-premiums and collectibles. Coordination and management of domestic wine flights for in-store staff training, including staff briefings of new products, vintages, and obscure labels. Developed a very strong relationship with vendors, brokers, and wineries in the California wine industry. Directly involved with K&L “winemaker dinners”. Provide wine consulting and sommelier services ranging from event beverage planning to small wine education seminars.

Defined wine curriculum for “thematic tasting” packages used for corporate wine events. Clients included many well-known Silicon Valley companies like Microsoft, Google, Genentech, and Oracle Created promotional materials and developed targeted marketing content directed at event planners and industry affiliates.

Education record

Bachelor'S Degree, International Relations And Affairs

Activities and Societies: Mendicants

Education record