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There has never been a more relevant time to talk about racial equity and social justice. Because of recent social movements that have pushed this issue into the mainstream, everyone—from nonprofits to foundations to Fortune 500 companies—is looking to show that it’s good for business and better for society when we enable people of color to succeed and different perspectives to be heard.But just because you have a desire to tackle some of society’s toughest social issues doesn’t mean you always know the best way to show the impact you’re making.That's where I come in.With my social justice-focused digital communications framework, I help entrepreneurs and changemakers advance racial equity and inclusion by stepping in as their digital communications manager.I have more than 15 years of media experience across the journalism, public relations and social media industries, and my expertise is in developing effective communications strategies that help businesses and organizations build their teams, get funding and grow their audiences online.
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Chief Executive OfficerCommunity Symbol Sep 2019 - PresentOakland, Ca, UsCommunity Symbol is a social justice-focused digital communications service that helps mission-driven businesses and nonprofits who want to increase their online presence and unapologetically take a stand on a social, political or environmental issue. We design websites, provide social media management and create content so that social enterprises can increase their visibility and authority and double their social impact in the communities they serve. -
Communications SpecialistAfscme Feb 2016 - Oct 2021Washington, District Of Columbia, UsI managed the communications strategy for AFSCME Council 57, which represents about 35,000 state, city, county, school, special district, private health and service workers throughout California. My main duties included: guiding the organization's internal and external messaging, managing day-to-day social media operations, maintaining the web content for the website, expanding the organization's earned media outreach, designing member materials and providing communications training to members and staff. -
Client Relations CoordinatorColiseum Lexus Of Oakland Jan 2015 - Jan 2016Oakland, Ca, UsI was hired to blend my digital media experience with sales skills to improve the dealership's brand. My key contributions included: leading the dealership’s technology specialist team, creating a manual that was used for training all new product specialists hired by the dealership, helping the dealership achieve Elite CSI, developing a curriculum on Lexus technology and leading weekly training for sales consultants. -
Communications SpecialistOakland Community Organizations Nov 2012 - May 2014I developed the communications strategy and infrastructure that amplified the organizing messages of OCO and PICO. Throughout my time with the organization, I made the following contributions: doubled OCO's e-newsletter subscribers, more than doubled the organization's Facebook likes, redesigned OCO’s website and saved the organization $2,000 in the process, created a strategic communications plan for OCO and six other PICO organizations to standardize all media relations operations, helped OCO get 12 stories about OCO in the news media.
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Local EditorPatch.Com May 2010 - Dec 2012New York, Ny, UsI ran a local news site in San Bruno. As the editor of San Bruno Patch, I generated an average of 5,000 to 10,000 UVs a month. I managed, directed and motivated a team of freelancers, and managed a budget. I also led the coverage for San Bruno’s biggest disaster in history—the 2010 PG&E pipeline explosion—which provided an invaluable source of trusted information to the local community. I won an overall excellence award from the regional press club for my coverage of the pipeline explosion. -
Web Content EditorTooimportanttofail.Com Aug 2011 - Jan 2012I researched, wrote and developed the content plan for an interactive website that encouraged people to share ideas and solutions to address the high dropout rate among young black men as an extension of the “Tavis Smiley Reports” episode, “Too Important to Fail.” I also monitored site traffic, managed responses from users, managed the site’s social media pages, edited and uploaded clips from show for the site’s homepage, and developed weekly traffic reports.
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ReporterThe Washington Post Jun 2009 - Aug 2009Washington, Dc, UsI was hired as part of an exclusive group of emerging journalists to work with the famous City Desk. During my tenture, I wrote more than 25 general assignment, development and transportation stories, including a front-page story about the Watergate hotel. -
Graduate Student ResearcherChief Justice Earl Warren Institute On Race, Ethnicity And Diversity Oct 2008 - May 2009I worked on a team to develop a multimedia website for journalists, policymakers and the public to provide clear, accurate and complete information on key issues in California education through reporting and research.
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ReporterThe Daily Review 2006 - 2008I covered San Leandro and general assignment for a daily 38,000-circulation newspaper.
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Contributing WriterDaily Californian Feb 2003 - Aug 2003I covered daily deadline and features for the daily 10,000-circulation student newspaper. As a contributing writer, I wrote about campus events, politics and city issues.
Martin Ricard Skills
Martin Ricard Education Details
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University Of California, BerkeleyNew Media -
University Of California, BerkeleyHistory
Frequently Asked Questions about Martin Ricard
What company does Martin Ricard work for?
Martin Ricard works for Community Symbol
What is Martin Ricard's role at the current company?
Martin Ricard's current role is Digital Communications Manager.
What is Martin Ricard's email address?
Martin Ricard's email address is mk****@****ail.com
What schools did Martin Ricard attend?
Martin Ricard attended University Of California, Berkeley, University Of California, Berkeley.
What skills is Martin Ricard known for?
Martin Ricard has skills like Blogging, Multimedia, New Media, Research, Newspaper, Social Media, Strategic Communications, Copy Editing, Newspapers, Web Content, Editing, News Writing.
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