The Hurlston Hall Estate is set in 200 acres of idyllic rolling countryside and is considered the hidden jewel of the “Golf Coast” of Lancashire.Martin operates a tactical and strategic position to drive revenues, manage and continuously develop all aspects of the Club, as well as developing and growing the businesses profitability through accountability, leadership and business process. The Club has a number of different hospitality and leisure offerings including:• 18… Show more The Hurlston Hall Estate is set in 200 acres of idyllic rolling countryside and is considered the hidden jewel of the “Golf Coast” of Lancashire.Martin operates a tactical and strategic position to drive revenues, manage and continuously develop all aspects of the Club, as well as developing and growing the businesses profitability through accountability, leadership and business process. The Club has a number of different hospitality and leisure offerings including:• 18 hole golf course• Driving range (Floodlit and covered)• Practice areas • Golf retail store• Swimming Pool• Holistic Spa• Gym• Fitness studios• The Scullery Restaurant• Wedding/Functions venue• Clubhouse bar and lounge• Caravan park• Accommodation/rentals• Fishing lake Show less

General Manager for an 18 hole private members owned golf club.• Responsible for managing all aspects of the club including golf services, course management, Head Professional, food and beverage, staff development and performance, sales and marketing and relationships between the staff, members and guests.• To work closely with the Board of Directors in formulation of policy, strategic and programme development and act as the Board’s professional adviser in forward business planning… Show more General Manager for an 18 hole private members owned golf club.• Responsible for managing all aspects of the club including golf services, course management, Head Professional, food and beverage, staff development and performance, sales and marketing and relationships between the staff, members and guests.• To work closely with the Board of Directors in formulation of policy, strategic and programme development and act as the Board’s professional adviser in forward business planning and related activities. Show less

General Manager for an 18 hole private members owned golf club.• This role was an interim role to help the Club in transition between managers.

Responsible for the day-to-day management and leadership of the American Golf Leisure Operational Management team, consisting of over 150 employees, an estate turnover of £7m and overseeing the following areas:• Compliance (compliance, health, safety & loss prevention)• Marketing • Food & Beverage (6 restaurants, 7 bars and 3 function facilities)• 3 Golf courses • 6 Driving ranges• 2 adventure golf courses• Buildings, land and boundaries• Sales & Operations… Show more Responsible for the day-to-day management and leadership of the American Golf Leisure Operational Management team, consisting of over 150 employees, an estate turnover of £7m and overseeing the following areas:• Compliance (compliance, health, safety & loss prevention)• Marketing • Food & Beverage (6 restaurants, 7 bars and 3 function facilities)• 3 Golf courses • 6 Driving ranges• 2 adventure golf courses• Buildings, land and boundaries• Sales & Operations across the estate • Site General ManagersRestructured the operational team within American Golf Leisure to improve productivity, communication and create a focus to improve sales across the whole business and ultimately maximising profitability throughout.Leading the team in the process of building a business from scratch and developing a market leading, best in class brand within the golf industry.Implemented strategic operating policies and processes to enhance customer experience, improve businesses productivity and effectively manage expenditure across the business.• Mentor and support general managers optimising and refining site operations, in turn minimising operating costs and continually improving profitability across all sites.• Ensure all leisure sites have the most effective colleague structure to deliver a first-class operation and customer service and create colleague succession planning where necessary.• Create all individual site budgets in advance of the financial year, ready for sign off by the Board giving detailed rational and business plans to support the figures and ultimately improve service levels and profitability across the leisure business.• Develop and draw up an annual business plan for each Leisure Site to reflect the strategic objectives of the business, ultimately continually improving each sites financial performance. Show less

General Manager and Chief Operating Officer for an 18 hole private members owned golf club.Successfully improved the Clubs overall financial position by implementing strategic objectives, business plans and managing budgets effectively Successfully hosted a number of R&A Open Qualifying events, England Golf and PGA events, as well as The Fairhaven Trophies (Junior World Amateur Golf Ranking Scratch Championship) Created and implemented a five year strategic plan for the… Show more General Manager and Chief Operating Officer for an 18 hole private members owned golf club.Successfully improved the Clubs overall financial position by implementing strategic objectives, business plans and managing budgets effectively Successfully hosted a number of R&A Open Qualifying events, England Golf and PGA events, as well as The Fairhaven Trophies (Junior World Amateur Golf Ranking Scratch Championship) Created and implemented a five year strategic plan for the Club across all areasSuccessfully delivered a complete refurbishment plan (£1.65m) for the clubhouse to further promote a first class experience for all stakeholders, in turn increasing food and beverage revenue by 30%Successfully managed the business through the coronavirus pandemic whilst maintaining up to date communication, overall stability and profitability.• Responsible for managing all aspects of the club including golf services, course management, Head Professional, food and beverage, staff development and performance, sales and marketing and relationships between the staff, members and guests• Produce and prepare annual budgets and the evaluation of alternative strategies in a five year time frame. Responsible for monitoring actual performance against budget in all departments• Regularly act as the Clubs spokesperson, representing the Club and its interests in all matters requiring negotiation or statement of Club policy.• Responsible for establishing and maintaining programmes and plans for acquisition, maintenance and renewal of the Club’s buildings, plant, machinery and equipment.• Responsible for ensuring that all the necessary operational plans are produced and maintained to meet the Clubs Strategic Plans, policies and performance.• Continually maintain robust internal audit, risk and any other policies and procedures to ensure that the Club’s financial, economic trading and commercial affairs are managed properly and profitably. Show less

General Manager for a 36 hole proprietary PING EUROPE owned golf facility.Successfully increased overall sales by 20% in just two years.Increased overall customer satisfaction by 9% from an already high base level.Improved existing and introduced new operational standards to enhance the overall stakeholder experience.Produced and implemented a marketing strategy for the club, including the design, development and implementation of a new website.Introduced… Show more General Manager for a 36 hole proprietary PING EUROPE owned golf facility.Successfully increased overall sales by 20% in just two years.Increased overall customer satisfaction by 9% from an already high base level.Improved existing and introduced new operational standards to enhance the overall stakeholder experience.Produced and implemented a marketing strategy for the club, including the design, development and implementation of a new website.Introduced short and long term development plans for all departments.Part of Ping Europe Ltd Senior Management Team.• Responsible for managing all aspects of the club including golf operations, course management, retail, staff development and performance, sales and marketing, relationships between the staff, members and guests, food and beverage, accommodation, coaching and driving range• Produce an annual growth strategy and business plan for the club ensuring all departments are working towards the same goal• Responsible for all key business metrics including the full financial accountability, setting and profiling budgets and revenue targets for each department, maximising revenue opportunities and controlling costs• Responsible for the pricing of all products and services• Produce and implement an annual marketing strategy for all departments• Driving staff performance and engagement, implementing formal performance management plans where necessary, as well as ensuring training and development needs for all staff are met.• Complete refurbishment of retail premises, including a review of all product lines stocked to ensure maximum GP is achieved• Responsible for all health and safety for the club including fire, security, repairs and maintenance (both planned and reactive), risk assessment and COSHH, provision and renewal of insurance cover• Responsible for all industry requirements to meet ISO 90001 and 140001 standards in line with business objectives. Show less

General Manager for an 18 hole family estate owned golf club.Increased membership base by 20% in just 9 monthsFull review of the F&B department to enable maximum revenue potential and growthPrioritising both member and staff engagement through regular communicationIntroduced new operational policies and procedures in line with the business plan to ensure continual improvement in all areas Significantly increased social media… Show more General Manager for an 18 hole family estate owned golf club.Increased membership base by 20% in just 9 monthsFull review of the F&B department to enable maximum revenue potential and growthPrioritising both member and staff engagement through regular communicationIntroduced new operational policies and procedures in line with the business plan to ensure continual improvement in all areas Significantly increased social media engagement• Responsible for managing all aspects of the club, including golf operations, course management, food and beverage, sales, marketing and relationships between the club management, members and guests• Leading the strategic direction of the club, through the writing and development of business plans and sales and marketing strategies• Forging strong relationships with the existing member base, to understand and appreciate their needs, to ensure membership retention as a priority to promote membership growth across all categories• Ensuring that customer satisfaction is maintained at a high level, regularly engaging with stakeholders and ensuring feedback is acted upon• Managing the promotion of the club and development of initiatives aimed at increasing revenue and membership numbers, maintaining commitment to current members• Implementing and monitoring all budgets for the club, ensuring all department managers meet their budget requirements and take action to ensure this happens• Responsible for all aspects of staffing and personnel, from recruitment and selection, training, development, performance and coaching, to ensure both personal and professional development• Developing operating policies and procedures and directing the work of all department managers• Responsible for all Health and Safety for the club, including preventative and reactive maintenance Show less

General Manager for a 18 hole family estate owned golf club.Increased revenue considerably in all areas of the business, including greenfees by 20%Successfully re-structured the committee to meet business requirementsCreated new visitor services including golf breaks and online booking systemsWorking with the Board of Directors, negotiated long term agreements with the land ownersRenegotiated all supplier service contracts, to improve service and product,… Show more General Manager for a 18 hole family estate owned golf club.Increased revenue considerably in all areas of the business, including greenfees by 20%Successfully re-structured the committee to meet business requirementsCreated new visitor services including golf breaks and online booking systemsWorking with the Board of Directors, negotiated long term agreements with the land ownersRenegotiated all supplier service contracts, to improve service and product, creating long term agreements and cost efficienciesCreated new franchise arrangements for both the food and beverage and retail operations.• Responsible for managing all aspects of the club, including golf operations, course management, food and beverage, sales, marketing and relationships between the club management, members and guests• Maintaining a visible presence around the club to build strong relationships with members and customers to ensure feedback is received in a timely manner and can be acted upon• Leading the strategic direction of the club, through the writing and development of business plans and sales and marketing strategies• Ensuring that customer satisfaction is maintained at a high level, regularly engaging with stakeholders and ensuring feedback is acted upon• All financial activity for the club – setting and monitoring of all budgets, together with reporting of revenue and expenditure• Responsible for all Health and Safety for the club, including preventative and reactive maintenance• Performance and line management of all staff employed by the club Show less

Operations Manager for a 18 hole local authority owned golf facility.Created and implemented a junior route to membership strategy, delivering golf to 26 primary and 7 secondary schoolsDeveloping and implementing a new CRM system (ESP) linked across the companyContinually increased revenue in all areas year on year • Responsible for managing all aspects of the club, including golf operations, course management, coaching, retail, food and beverage, sales… Show more Operations Manager for a 18 hole local authority owned golf facility.Created and implemented a junior route to membership strategy, delivering golf to 26 primary and 7 secondary schoolsDeveloping and implementing a new CRM system (ESP) linked across the companyContinually increased revenue in all areas year on year • Responsible for managing all aspects of the club, including golf operations, course management, coaching, retail, food and beverage, sales, marketing and relationships between the club management, members and guests.• Production and reporting of daily, weekly and monthly financial information, together with the monitoring of all budgets and accountability for ordering and invoicing.• Significant sales experience – target marketing, lead generation, qualification and follow up to convert into sales.• Ensuring that customer satisfaction is maintained at a high level, regularly engaging with stakeholders and ensuring feedback is acted upon.• Retail management skills – responsible for all stock items, promotional displays and ordering of goods – developing working relationships with suppliers to ensure the best packages.• Health and safety – ensuring correct documentation is in place and that all staff are fully trained according to procedures.• Delivery of golf coaching to both adults and children, together with the design and delivery of a successful junior development programme.• Member of the Trusts Senior Management Team. Show less