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Accomplished seventeen-year CEO of The Boston Beer Company (NYSE: SAM) with a track record of generating multi-year organic growth that produced exceptional shareholder returns over tenure. Led the company’s transformational expansion through the creation of significant innovative and category-leading brand platforms, international partnerships, acquisitions, and expansion of manufacturing facilities. Early career experience includes leadership roles with private-equity backed companies and Boston Consulting Group. MBA from Harvard University, with Baker Scholar and Henry Ford Scholar honors. Competencies include:Value Creation: Through brand innovation and operational excellence, increased stock price from $8.75/share to $230/share, over 17 year tenure as The Boston Beer Company CEO, reflecting a 20% CAGR and market cap of $2.8 billion. Grew Net Revenue (9% CAGR), Net Income (14% CAGR) and EPS (16% CAGR) over the same 17 year period. Innovation: Anticipating and recognizing industry trends and demographic shifts, built and expanded brand portfolio. Developed Twisted Tea, Angry Orchard Cider, and Truly Spiked & Sparkling to leading market positions. Strategic Brand Building: Expanded Samuel Adams brand through brand extensions (Sam Adams Light, Sam Adams Rebel, Samuel Adams 76), and sophisticated marketing and sales strategies, including innovative packaging design and effective media. Leadership and Talent Champion: Built strong leadership team by hiring, developing, and mentoring executives. Advanced lean performance-driven culture with an emphasis on open communication and results. Combine heart, humility, and humor with an effective, energetic, hands-on leadership style. Board Governance/CEO Mentoring/Succession Planning: Director of Lumber Liquidators (NYSE: LL), experienced two CEO succession cycles, exit of Founder, and board refreshment. Chair of Compensation and member of Audit Committee. Member. NACD & Private Directors Association. NACD Directorship Certified
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Chief Executive OfficerVita Coco May 2022 - PresentNew York, Ny, Us -
Co-Chief Executive OfficerVita Coco Jan 2021 - May 2022New York, Ny, Us
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PresidentVita Coco Sep 2019 - Jan 2021New York, Ny, Us
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DirectorPower Crunch 2019 - PresentIrvine, Ca, Us -
Independent Board DirectorLl Flooring Nov 2006 - PresentRichmond, Va, UsLL Flooring (NYSE: LL) is a $1Bn national specialty retailer of flooring, primarily focused on hardwood, laminate, vinyl and engineered flooring sold through over 380 stores and direct via website. Joined board in 2006 prior to IPO in 2007. -
Independent Board Director Private CompanyFintech.Net Nov 2018 - PresentTampa, Fl, UsIndependent Director for Private Company. Member Compensation Committee. Financial Information Technologies, LLC (Fintech) is the leading solutions provider for beverage alcohol management and regulatory information resource with a suite of profit-building products and services for alcohol distributors and retailers. -
President & CeoThe Boston Beer Company Jan 2001 - Apr 2018Boston, Massachusetts, Us• Led organic growth, through brand innovation, strategic diversification and operational excellence, for America’s largest craft brewer ($900M revenue) within highly competitive, fast-moving regulated industry, generating industry-leading shareholder returns.- Stock price rose eighteen-fold: 20% CAGR ($8.75 to $230 a share).- Grew Net Revenue (9% CAGR), Net Income (14% CAGR) and EPS (16% CAGR), increasing the size of the organization from 110 to 1500 employees, while preserving a unique entrepreneurial culture.• Built strong leadership team through hiring, development, mentoring, and empowerment. • Led all public company activities including earnings calls, investor and analyst presentations, and board meetings.• Doubled Samuel Adams volume. Revived brand after period of stagnation, building largest craft seasonal and variety programs. Launched Sam Adams Light, Samuel Adams Rebel, Samuel Adams Utopias, Samuel Adams Barrel Room and Samuel Adams '76.• Developed Twisted Tea, the largest 5% alcohol flavored malt beverage, with 17 consecutive years of growth.• Developed Angry Orchard Cider, which became the #1 hard cider in U.S. market within 12 months, driving cider category growth of 500% over two years and finishing with 58% share of category.• Developed Truly Spiked and Sparkling, resulting in #2 brand in hard sparkling water segment. • Expanded international partnerships, generating significant revenue streams in Europe, Australia, Asia, and North America, growing international business 22% CAGR over 17 years.• Led the acquisition of Pennsylvania Brewery ($400MM invested), tripling production capacity.• Introduced Lean tools with significant improvement in line efficiencies and reduced costs.• Redesigned supply chain to reduce wholesaler inventories by 50%.• Initiated savings/efficiency programs that cumulatively eliminated $145M of waste.• Experienced leader in crisis management. Led first large-scale recall in industry for glass inclusion (2008). -
President And Chief Operating OfficerThe Boston Beer Company 1997 - 2001Boston, Massachusetts, UsResponsible for all operational aspects of Brewer, including all finance, accounting, purchasing, manufacturing, logistics, legal, HR, and information technology functions. Operational and strategic presentations to board of directors. Executive management committee member. Chief Operating Officer (1997 – 1999). Added sales responsibility in 1999. President & COO (1999 – 2001)• Identified, negotiated, acquired, and integrated first production scale brewery (Cincinnati) into organization, culture, and systems. Improved operating efficiency by 40% in one year, reducing cost per case by 25%.• Reduced company cost of goods and improved gross margin to 59% from 51%.• Restructured accounting function. Improved close from eighteen to six days, moved AR to EFT with $10M cash impact.
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Vice President, Manufacturing And Business DevelopmentThe Boston Beer Company 1994 - 1997Boston, Massachusetts, UsResponsible for all aspects of supply chain, including contract partners, materials purchasing and production planning, customer service, order fulfillment, and distribution and logistics. Hired to solve supply chain, customer service and cost issues, and prepare all operational aspects for IPO.• Upgraded the company’s supply chain during three-year period with annual growth rates of more than 30%, with improvement in costs, customer service, and quality.• Negotiated and developed key vendor programs with annual savings of more than $6M, representing more than a five percent reduction to cost of goods sold.• Restructured logistics network to improve delivery service and reliability. Reduced freight cost by over 10%.• Purchased SAP and led the implementation in four months, a benchmark for successful SAP implementations. Invited to speak at Sapphire to share rapid implementation model. Used in small company SAP marketing materials.
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PresidentSteelworks, Inc. -Meg Division 1992 - 1994General Manager with full P&L responsibility of a $25M division, manufacturing metal and wood store fixtures and back-room shelving. Reported to company president (SteelWorks, Inc.) and owner (Vanguard Investments), and responsible for profitable operation and growth of division. Director of SteelWorks, Inc.• Transformed business after previous failed management buyout led to pre-packaged bankruptcy.• Generated sales growth of over 70% per annum, improved profitability by over $1M per annum.
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Executive Vice President And General ManagerBlocksom & Co 1990 - 1992Directed all business operations of natural fiber processor (non-woven textiles), manufacturing packaging materials, insulator pads, filters, and erosion control blankets. $19M in sales. • Profit before tax improvement of $3.9M in two years.• Restructured financing, including interest, debt forgiveness, and debt for equity swap.
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Associate ConsultantThe Boston Consulting Group 1986 - 1988Boston, Massachusetts, UsMember of case teams consulting for clients in UK and Europe. Responsible for research, analysis, presentations, and client team management.
Martin Roper Skills
Martin Roper Education Details
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Harvard Business SchoolGeneral -
Trinity Hall, Cambridge UniversityManufacturing
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Trinity Hall, Cambridge UniversityEngineering
Frequently Asked Questions about Martin Roper
What company does Martin Roper work for?
Martin Roper works for Vita Coco
What is Martin Roper's role at the current company?
Martin Roper's current role is Chief Executive Officer at Vita Coco.
What is Martin Roper's email address?
Martin Roper's email address is ma****@****eer.com
What is Martin Roper's direct phone number?
Martin Roper's direct phone number is +161736*****
What schools did Martin Roper attend?
Martin Roper attended Harvard Business School, Trinity Hall, Cambridge University, Trinity Hall, Cambridge University.
What skills is Martin Roper known for?
Martin Roper has skills like Leadership, Product Development, Sales, Business Strategy, Marketing Strategy, Sales Management, Marketing.
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