Hue is a platform built to advocate change, by amplifying voices of color working in marketing, increasing our visibility, and paving a path for us all to rise.

Founded a creative content production company, crafting brand stories and media for audiences across platforms. Partner with both established and emerging companies to produce creative experiences including digital focused vignettes and :30 broadcast ads (TVC & CTV), to longer form brand narratives. Primary focus is documentary and documentary-style production.

Joined this rapidly growing start-up to establish the creative department and build a multi-disciplinary team of creatives in copy, design, and photo/video spaces; producing full-funnel content and support for Brand, Performance, Email, and E-comm campaigns. Led and inspired creative concepts to elevate the brand and entice new and existing customers to “shop”. Advanced brand vision by orchestrating art direction, brand storytelling, copy, digital creative, in-app/web experience, and production. Managed domestic and international campaign budgets of $30M+ (creative & ad-buys) in creation of brand and performance campaigns, OOH, organic, and digital radio. Built an in-house, high-volume content studio that was critical to Wish’s growth strategy. Led studio operations including managing a multimillion-dollar budget and negotiating contracts with external agencies and vendors. Sourced, negotiated and managed partnerships to increase brand visibility. Defined creative processes including testing/ad performance cycle, market research studies and gathering and analyzing data to identify compelling global marketing strategies. Strategic partner with C-suite, aligning creative direction with overall business vision.• Spearheaded creative strategy for Wish’s major rebrand in alignment with the start of the 2022 shopping season. — Multimillion-dollar project encompassed updating logos, colors, and brand voice and executing a global campaign. • Grew impressions and realized a surge in CTR and unique users to the site/app while delivering a large cost savings in agency spend. • Enabled performance marketing teams to launch more campaigns and test strategies across global markets. • Acknowledged for exceptional rebrand and holiday campaigns with Webby and Clio Awards. • Negotiated partnership for the 2022-23 season with Leeds United football club in the English Premier League.— Managed additional partnerships with the LA Lakers and UFC.

Retained by this South American creative agency to partner with leading pharma & healthcare brands in design and video production of US-based campaigns (both B2B & B2C). • Represented DAf at client and agency meetings, advising on creative direction for all productions.

Launched career in documentary film gaining experience in the craft of storytelling and audience engagement. Transitioned to commercial production and campaigns with leading creative agencies including Ogilvy, BBDO, and AKQA.• Key contributor in several award winning films. Received the Audience Awards at Sundance and Tribeca Film Festivals as well as Official Selection at Cannes, among others.

Produced global video campaigns on behalf of this leader in audiovisual technologies for its B2B efforts. Innovated engaging campaigns for industry leaders in the US, Europe, Asia and Latin America for the launch of Dolby Cinema, showcasing its new groundbreaking technologies; Atmos and Dolby Vision.• Developed and implemented a comprehensive creative strategy aligned with the business’ objectives.• Realized a 20-30% cost savings per project by utilizing expertise in producing, directing, shooting and editing to reduce the company’s dependency on agencies.

Engaged by this leading Chinese mobile app company to build its 1st Creative Services team in the US and expand its presence outside China. Produced the brand’s initial digital campaigns targeting western consumers in the US and Europe. Formed a 5-member Creative Services team and leveraged creative team in Taipei to produce videos.• Captured a large increase in impressions and brand favorability in the US through live action organic and digital ads.

Produced cutting edge fitness video products. A product well ahead of its time.

Director / Producer for a creative agency focused on the Wine Industry. Producing campaigns for digital, trade, and TV. Working with brands like Constellation, DFV, Gallo, etc.

Assistant editor for the feature documentary, "Two Escobars." Produced for ESPN. Official Selection at Cannes Film Festival, Tribeca, LA Film Fest, and many others.

Produced several organic social and industrial videos for Zannel as well as programming content for the homepage.