I co-developed and teach four courses focused on Digital Business: Internet Business Strategy (Masters in Marketing and Communication), Digital Business (Masters in Digital Buisness) and Platform Business (MBA and Masters in Digital Business). These courses rank among the best in their respective programs based on students' ratings.

Nowports is a unicorn working on the disruption of international logistics. I led a team of 30+ product and UX professionals. Direct report to the CEO and member of the executive team.- Enhanced Product team methodology, establishing Product & Tech as central to company strategy and revamping the roadmap planning process- Drove process automation through tracking systems, client-facing automation and other initiatives contributing to productivity gains- Implemented structured Product Management processes

Aprende Institue is a venture-backed edtech startup that focuses on the economic advancement of the US Hispanic population. Direct report to the CEO and member of the executive team.Built and managed Product Management, Growth, UX, CRM, and Insights teams- Established and scaled Product Management and UX teams and implemented key processes- Created Insights and Research teams, shifting company culture and decision-making to prioritize user needs- Increased Weekly Active Users by improving student experience and leveraging CRM- Conducted trials and launched new products growing LTV in specific populations- Raised acquisition funnel conversion rates

Directed a 15+ person Product Management team, overseeing shopping flows across all verticals (flights, hotels, car rentals), cross-selling strategies, and development of sorting algorithms and recommendation engines- Optimized roadmap planning processes for greater efficiency- Navigated multiple crises, including COVID and tax changes in Argentina- Spearheaded cross-selling initiatives to improve profit margins, growing penetration of package deals

Spearheaded product definition and development for Motors, Real Estate, and Services verticals. Managed a team of six Product Managers working with 40+ developers.- Launched a transactional Services product in LTV format surpassing launch goals by over 50%- Developed and rolled out an online vehicle reservation system in Mexico and Brazil, first of its kind in Latin America- Restructured team in partnership with Tech to better align with B2B clients and end users

Headed Marketing for Motors, Real Estate, and Services verticals across 10+ brands in 19 countries; oversaw marketing strategy, budget, and implementation- Built and consolidated a 15+ person team, integrating new hires and staff from acquisitions- Optimized budget allocation to target key markets, aligning with business strategy and simplifying planning and execution- Redefined the business unit's vision and strategy; developed a unified branding strategy across multiple brands- Boosted lead generation by increasing campaign efficiency and collaborating with Product on funnel optimization- Established a thought leadership and PR practice, enhancing brand presence in B2B and B2C segments, growing top of mind in selected markets

Led Google Argentina's marketing strategy for top clients and agencies, focusing on Google's advertising products, including Search, Display, and YouTube.

Conducted market research and analysis, and created sales proposals and executive presentations to support Google Argentina's top sales leaders.

Defined and executed upselling initiatives for Google's small, high-potential advertisers in Spanish-speaking Latin America.

I participated in projects in a variety of industries in Argentina, Brazil and the United States and helped start Bain’s office in Buenos Aires.