Martin R. Villanueva Email & Phone Number

Amsterdam, Nh, Nl

Delft, Zuid-Holland, Nl

As the Global Customer Engagement Director at IKEA, I have the incredible opportunity to shape the way we connect with millions of customers around the world. In this role, I leverage my strategic thinking and passion for excellence to build and maintain lifelong relationships through a holistic approach.Developing Connected Frameworks: Spearheaded the creation of comprehensive frameworks that include principles, guidelines, tools, and enablers. These frameworks ensure a cohesive and impactful customer engagement strategy across all IKEA markets.Innovating Customer Engagement: Fostered a culture of loyalty and personalization by developing strategies that resonate with our diverse customer base. My guidelines safeguard the integrity and essence of the IKEA concept.Driving Business Impact: Introduced cutting-edge tools and insights that not only enhance customer interactions but also drive significant business results. I ensure that every touchpoint reflects our commitment to exceptional customer experiences.In this role, I am at the forefront of creating strategies that elevate customer experiences and foster genuine, personalized connections. By developing innovative guidelines and tools, I help IKEA remain a pioneer in customer engagement and loyalty. Every day, I contribute to building a loyal global customer base, ensuring that every interaction with IKEA is memorable and meaningful.

London, Gb

Herzogenaurach, Bavaria, De

Driving Consumer Engagement and Loyalty Across EuropeResponsible for consumer retention and engagement strategies across 19 European countries, encompassing both retail and digital channels.Global Reach: I lead consumer retention and engagement efforts in a diverse range of European markets, including the United Kingdom, France, Germany, Poland, Netherlands, Spain, Portugal, Belgium, Italy, Sweden, and others.Strategic Planning: I oversee the planning and execution of high-quality digital and retail member experiences, all designed to boost consumer loyalty and the member value proposition.Data-Driven Insights: Leveraging data analysis, I gain valuable insights into consumer preferences and needs. These insights inform personalized engagement strategies that elevate member satisfaction.Results-Oriented: My focus on targeted initiatives leads to a substantial increase in member engagement and an extension of the lifetime value of members, all while meeting key performance indicators (KPIs).Effective Partnership Management: I manage all membership partnerships in Europe, which includes collaborations with prestigious football clubs such as Arsenal, Manchester United, Real Madrid, Juventus, and Bayern Munich. Additionally, I work with non-football entities like the CALM app or MyFitnessPal.Team Leadership: Taking responsibility for my team's performance, I provide guidance and support to ensure consistent overachievement of targets. Creating a culture of excellence is a key goal.Cross-Functional Collaboration: I collaborate closely with cross-functional teams across Europe, fostering strong relationships and teamwork among colleagues in various countries.My approach is to combine data-driven insights with creative strategies to enhance consumer engagement, boost loyalty, and drive measurable results. I am passionate about consumer satisfaction, achieving performance metrics, and cultivating mutually beneficial partnerships.

Herzogenaurach, Bavaria, De

Leverage expertise in optimizing consumer experiences, maximizing market potential, and delivering exceptional results for the adidas and Reebok brands. Skilled in project management, business development, and data-driven decision-making. Committed to fostering cross-functional collaboration and achieving strategic goals.- Headed digital partners commerce development efforts across Argentina, Brazil, Chile, Mexico, Colombia, and Peru, as part of the global sales team.- Led the formulation and execution of comprehensive digital strategies for marketplaces, wholesale.com, and partners, driving sales conversion and sell-out while enhancing the consumer experience.- Collaborated as the business development head for Mercado Libre in Latin America, fostering strategic partnerships and driving business growth.- Created the Digital Account Media Plan, optimizing investments through effective planning and data-driven insights.- Drove the digital agenda and ensured alignment with marketing teams, enabling seamless collaboration and driving consistent messaging and brand representation.- Collaborated with local teams to develop Joint Business Plans, supporting them in reaching forecasted targets and executing initiatives such as Content Syndications, Enhancements, Ratings, and Reviews.- Provided leadership and guidance to the partner development team, fostering a culture of excellence and achieving outstanding performance.- Implemented solutions to understand, plan, and optimize the use of data, enabling informed decision-making and driving business success.- Undertook a short-term assignment in the CAC (Caribbean & Central America) region, leading the digital transformation and scaling the digital business.- Monitored and reported the results and targets of countries within the region, ensuring transparency and driving accountability.- Acted as a center of expertise within the global and regional teams, sharing best practices and driving continuous improvement.

Beaverton, Or, Us

Seeking to leverage expertise in strategic management, data-driven marketing, and eCommerce to contribute to Nike's success in Latin America. Committed to delivering engaging experiences, driving business growth, and maximizing customer acquisition and retention.- Successfully launched the loyalty program NikePlus from scratch, driving its strategic planning, development, and execution.- Managed the end-to-end implementation of the NikePlus program, including the design of rewards and benefits, customer experiences, personalization strategies, and conversion optimization.- Led the digital transformation efforts for Nike's Marketing teams in the SOCO region, driving the evolution towards a digital-first approach.- Managed strategic initiatives across nike.com, apps, email marketing, eCommerce, partners.com eCommerce, and cross-channel activations to achieve digital growth, customer engagement, and data acquisition.- Developed and executed end-to-end activations for Nike members, focusing on Football, Running, and Sportswear segments. Implemented a commercial membership lineup with a strong emphasis on rewards, benefits, and personalized experiences. Key performance indicators (KPIs) included acquisition, engagement, personalization, and conversion.- Formulated the strategy for Nike's entry into the new business channel, Mercado Libre, ensuring a successful launch and growth in the Latin American market.- Oversaw the launch and management of the NSW SNKRS Calendar for Chile and Argentina, achieving significant success metrics and member-centric experiences.- Collaborated with stakeholders to define priorities, brief agencies, and set the agenda in alignment with territory brand plans.- Leveraged Omniture Adobe Analytics, Google Analytics, and other partners' reports to provide comprehensive insights into Nike's digital performance, enabling data-driven decision-making and optimization of digital journeys.

Ciudad Autónoma De Buenos Aires, Ar

- Co-teach the Tactical and Operational Marketing studies at Universidad del Salvador.- Deliver engaging lectures, incorporating practical cases and real-world examples to enhance students' understanding of marketing concepts and strategies.- Utilize my industry experience to provide insights and expertise on various marketing topics, bringing a practical perspective to the classroom.- Foster a collaborative and interactive learning environment, encouraging student participation and critical thinking.- Develop course materials, including syllabi, lesson plans, and assessments, to ensure comprehensive coverage of the subject matter.- Provide guidance and support to students, offering mentorship and advice on career paths in the field of marketing.- Stay up-to-date with industry trends and developments, integrating relevant and current information into course content.- Collaborate with fellow faculty members to enhance curriculum and educational resources.

Miami, Florida, Us

- Spearheaded the marketing and commercial strategy for TiendaMIA, overseeing all aspects of the business worldwide.- Developed and executed comprehensive marketing strategies, business plans, and P&L management to drive brand growth and achieve revenue targets.- Led brand management initiatives, ensuring consistent brand positioning and messaging across all touchpoints.- Orchestrated digital and marketing campaigns, leveraging data-driven insights to maximize customer acquisition, engagement, and retention.- Oversaw reporting for e-commerce platforms across all countries, utilizing Google Analytics and Magento to gain actionable insights and optimize performance.- Provided strategic leadership to a cross-functional team of 10 key players, including marketing, commercial, design, UX, digital marketing, and media department teams.- Led negotiations with vendors and partners, fostering strong relationships and driving co-branding initiatives with local and international brands.- Served as a consultant and active participant on the board, offering valuable insights and strategic guidance to drive business growth and ensure alignment with corporate objectives.

Seeking to apply my expertise in digital communications, performance marketing, and online sales channel development to contribute to the growth and success of Movistar in the Peruvian market. Committed to delivering impactful digital experiences, fostering client relationships, and driving innovation in the telecommunications industry.- Led a highly skilled and diverse team of 30 professionals, including designers, community managers, programmers, account executives, account supervisors, creatives, UX specialists, new business professionals, and movie and audio directors.- Developed and executed strategic digital campaigns across mobile, social networks, websites, video, and sound productions, ensuring seamless coordination and reporting for each campaign.- Implemented B2B, B2C, and C2C digital communication strategies to enhance brand visibility, engagement, and customer satisfaction.- Successfully managed performance marketing initiatives, including SEO and SEM campaigns, to drive traffic and conversion for digital brand projects.- Oversaw the development and ongoing monitoring of the online sales channel (e-commerce) for Movistar Moviles, implementing effective plans and merchandising strategies to optimize sales performance.- Led over 100 projects in 2015 and 2016, including notable campaigns such as Movistar Lima 42k, Lifweek, La Zona del Saber, Minion's Pack, Clasificatorias Mundial Rusia 2018, Mistura 2015, Star Wars, and numerous social network campaigns.- Prepared comprehensive reports and utilized digital media tools, including Google Analytics, Social Bakers, Quantico, and others, to measure campaign performance, derive insights, and inform data-driven decision-making.Managed resources and conducted negotiations with the holding group WPP and clients, ensuring optimal budget utilization, contract adherence, and effective team building. Successfully recruited and onboarded new staff members to strengthen the team.

Project Leader for several digital campaigns around Australia. Leading teams to achieve results, define processes and strategies for small and medium brands. Mobile and video media sales. SEO and SEM campaigns for all the digital brand projectsE-commerce and marketing planification. CRM implementation for new accounts.

Oakbrook Terrace, Illinois, Us

Regional Digital Supervisor for McDonald's Account (Arcos Dorados) for South America: Argentina, Chile, Colombia, Ecuador, Perú, Uruguay and Venezuela. For Caribe: Aruba, Curacao, Martinique, Guadeloupe, French Guiana and Trinidad & Tobago. For Brasil, México, Panamá, Costa Rica and Puerto Rico.Project Supervisor:- Including all McDonald's Web Sites and Digital Activations in LATAM.- 5k "Las mujeres corremos" LATAM.- Development of new sites for the region.- Digital Promotions. México "Día del niño" and Brasil "Kuatphone" campaigns.- Happy launch for LATAM market. - Birthday promotions and microsites.- Coordination of projects for Kids & Family with McDonald's Corporation worldwide- E-Mail Marketing- SEO and SEM campaigns for all the digital brand projectsHappy Meal games, microsites and contact with Major Movie Studios LATAM.Metrics reports and analysis for all LATAM.Google Analytics and comScore heavy user.

Oakbrook Terrace, Illinois, Us

Community Management Supervisor in all McDonald's Social Networks in Argentina, Brasil, Chile, Colombia, Ecuador, Perú, Uruguay, Venezuela, Suriname and Puerto Rico.

Ar

Creation of Fidelity program for CitiBank and LANCHILE (today LATAM Airlines), “points for prizes” new Brand channel for all Banks in Argentina.Working with all the agency clients, supporting and leading major projects for Honda Automotive, Rosen, UADE, New Age, Citi Bank, among others.Competition and KPI reports for major clients. Leading ATL and Digital campaigns.Account administration and media buying for all brands. Development of new AVH Project for movie renting within Smart devices.

Ar

Accounts in charge: CitiBank, Bodegas Bianchi, Rosen and mostly leading digital actions for Honda Automoviles for the region. Mail marketing, social media and promotions. In charge of database management.

Leer, De

Coordination of all digital channels, ecommerce, management and weekly newsletters to all the database.

Digital Marketing

Associate'S Degree, Digital Business Planning

Account Planning

Business English Certificate, Business Professional

Diploma, Digital Transformation

Marketing And Communications, Marketing Y Publicidad

Lic. Administracion De Empresas, Administración De Empresas

New Technologies And Communications

Internet Of Things

Igcse, Economics, Mathematics, Literature, History, Business Studies, Art & Design And Geography

Billingual Bachelor, Humanidades