At RobosizeME, a company dedicated to the process automation for hospitality, I oversee complete global marketing and communication activities. Currently, our clients include premium hotel chains from all over the world, for example Sircle Collection, Louvre Hotels and Story Hospitality. Our goal is to spread awareness of the possibilities of digital workers.

I was present to the foundation of CrowningArts, an online platform that allows artists across genres and backgrounds to be seen and succeed. In this art project, I act as the chairman of the board, I am engaged in consultations, especially in the area of the overall strategy and direction of the project.

The unique KARDI AI service contributes to better prevention and earlier recognition of heart arrhythmias. It provides continuous and long-term monitoring of the patient's ECG and, using artificial intelligence, sends data directly to the doctor. From my position as Chief Sales & Marketing Officer, I ensure all activities aimed at expanding awareness of the service and its benefits among experts (doctors, health insurance companies), potential investors, business partners and the general… Show more The unique KARDI AI service contributes to better prevention and earlier recognition of heart arrhythmias. It provides continuous and long-term monitoring of the patient's ECG and, using artificial intelligence, sends data directly to the doctor. From my position as Chief Sales & Marketing Officer, I ensure all activities aimed at expanding awareness of the service and its benefits among experts (doctors, health insurance companies), potential investors, business partners and the general public, with the aim of involving as many patients as possible (not only) from the risk group in the Czech Republic and other countries. Less than a year after its launch, the KARDI AI service has 60 cooperating doctors and 500 users in the Czech Republic, is preparing to launch in Slovakia and plans to launch in Central and Eastern European countries. Our long-term vision is to contribute to a Europe-wide revolution in heart health care. Show less

After leaving Seznam.cz, I returned to the FMCG industry and as head of department I managed the marketing of VAFO Praha, a premium manufacturer and distributor of dog food (Brit, Brit Care, Carnilove). In addition to the Czech Republic and Slovakia, I took care of the development of marketing activities in 13 other markets (Nordic countries, Baltics, Ukraine, Hungary, France, Germany, Croatia, Serbia). I built the marketing department from the ground up, and within three years, my… Show more After leaving Seznam.cz, I returned to the FMCG industry and as head of department I managed the marketing of VAFO Praha, a premium manufacturer and distributor of dog food (Brit, Brit Care, Carnilove). In addition to the Czech Republic and Slovakia, I took care of the development of marketing activities in 13 other markets (Nordic countries, Baltics, Ukraine, Hungary, France, Germany, Croatia, Serbia). I built the marketing department from the ground up, and within three years, my fourteen-member team succeeded in bringing the Brit brand to the position of leader in the feed market in the Czech Republic. During my time at the company, it was also possible to increase the company's turnover in the designated 14 markets almost sixfold, to the value of several billion crowns.In 2018, I won the Marketer of the Year award for my work on building an internationally successful and trusted brand. Show less

Responsible for overall marketing strategy - annual marketing plan + budget + execution + KPIs delivery + evaluationBrands/services (Seznam.cz, Novinky.cz, Firmy.cz, Zboží.cz, Sreality.cz, Sauto.cz, Sfinance.cz, Sklik.cz) annual turnover reaching 2.9bioCZK covering e-commerce, news, search, communication and entertainment. Cooperation – internal – management team, sales dpt., product managers, PRCooperation – external – creative, strategic, research, PR, BTL, buzz and media… Show more Responsible for overall marketing strategy - annual marketing plan + budget + execution + KPIs delivery + evaluationBrands/services (Seznam.cz, Novinky.cz, Firmy.cz, Zboží.cz, Sreality.cz, Sauto.cz, Sfinance.cz, Sklik.cz) annual turnover reaching 2.9bioCZK covering e-commerce, news, search, communication and entertainment. Cooperation – internal – management team, sales dpt., product managers, PRCooperation – external – creative, strategic, research, PR, BTL, buzz and media agencies5 direct reports – Senior Brand Manager, Head of Creative dept., Traffic Manager, 2 Project managers = 14 team members in total Show less

Responsible for the entire department including Brand Managers, Traffic, PR, Analytics, Graphic Designers = 25 people in total.

Built brand management on the green field - new brand positioning/strategy and communication platform.Developed, executed or supervised app 20 of 360degree campaigns. Achievements:Spontaneous Brand awareness +10%, Top of Mind +17%, prevented leadership loss in a communication battle with the global competitor (2010-2012) and maintained longterm brand attributes.

FOOD Brands (Tchibo, Jihlavanka, Eduscho, Davidoff) Responsible for FOOD annual marketing plan + executionAd hoc and regular market analyses + researchesCooperation – internal – Trade marketing dept, sales, logistics, financial dept.; regular presentations to the Management teamCooperation – regional – presentations to the CEE GM, CEE MD; CEE marketing team cooperation (daily project work)Cooperation - external - strategic, BTL, research and media agencies

Brands Chappi, Pedigree - Snacks&TreatsAd hoc and regular market analysesCooperation with other departments – Product, Logistics, Category management, Sales, Trade Marketing, Finance, Breeder /vet teamsCooperation with strategic, CRM, BTL, research and media agenciesLaunch of super premium brand Profilum for special channel B2B/B2C - cooperation with other BMs in the MCE region, channeů tailor made communication (sales, breeders and vets team, whosalers, retail)Product… Show more Brands Chappi, Pedigree - Snacks&TreatsAd hoc and regular market analysesCooperation with other departments – Product, Logistics, Category management, Sales, Trade Marketing, Finance, Breeder /vet teamsCooperation with strategic, CRM, BTL, research and media agenciesLaunch of super premium brand Profilum for special channel B2B/B2C - cooperation with other BMs in the MCE region, channeů tailor made communication (sales, breeders and vets team, whosalers, retail)Product portfolio and packaging optimizationFrom cradle to grave” communication strategy Show less