Andrew Martins Email & Phone Number

Tulsa, Oklahoma, United States

Sales & Marketing Manager – Leading a team of inside sales staff and manufacturer representatives in achieving both EBIT and RONI goals. Implemented a pricing strategy to achieve consistency in the marketplace. Building a reputation to achieve best in class delivery, service, and reliability.• From Insight to Impact: Developed 5-year strategic plan toward EBIT Goals radically focused on Customers o Initiated data driven decision making formalized customer intimacy o Formalized customer intimacy and voice of the customer relationships • Cultivated, recruited, & empowered a highly diverse team with over 40 years of direct experienceo Systems that allow remote and onsite work along with cross train for redundancy & backupo Enlisted JRP ASME List added 651 new qualified leadso Enlisted 2 domestic & first international mfg repo Established Customer Advocate resulting in 34% growth in Reseller Retention • Negotiated partnership with 5 OEMs resulting in 5% increase in recurring annual revenue.o Increased our labor only from 5% to 12% of our portfolioo Increased Freight/Other Segment to 35% Profit Margin• Sourced 1 domestic & 3 international material vendors resulting in avg 11% material cost reduction. • Leveraging 6S Lean Management, developed daily sales operations meeting. o Industry leading 24-hour customer quote turn-around & 34% conversion on quoted work• Developed dynamic market pricing tool • Implemented CRM, Integration with new ERP, and Web Presence Incorporation.

Tulsa, Oklahoma Area

Recruited to learn all facets of the business with the understanding of an eventual purchase option. • Launched complete web presence and ecommerce platform. o Sourced equivalent ecommerce platform for 1/3rd of locally quoted amount. o Realized dramatic SEO growth to first page results over 2 years. • Developed physical and digital marketing portfolio for current sales force. o Consistent Brand Identity across the organization and satelite locations. o Sustained Physical Mailer and Digital Campaigns that led to YOY sales growth.• Relaunched the SafeShot Product Line o Sourced 3 manufacturer representatives o Through industry feedback, created 2-year strategic plan in sales and marketing• Identified and negotiated new stream of revenue through an assembly partnership. • Recruited and organized additional sales force and overseas marketing team. • Created and curated training aides for all facets of the organization.• Negotiated and partnered with 7 additional manufacturers*Clemar Launched April 2020 through December 2021

Tulsa, Oklahoma, United States

Created short term and long-term sales initiatives through broad marketing and direct business to business contact. In addition, I managed various freelance resources.• Realized 7% growth to our $35M Budget.• Collaborated with parent company to launch a CRM package • Partnered with cross-functional teams at parent company creating cohesive 3-year marketing strategy • Cultivated and developed new business segment in military OEM. o Textron o Oshkosh Defense• Introduced Offshore Resources to help with reporting, CRM Management

Tulsa, Oklahoma Area

Overseeing the complete operation of an organization in accordance with the direction established by the Board of Directors. Working to return the company to financial solvency through strategic management in sales, marketing, and manufacturing/sourcing. • Reduced Organizational Expenses 34% resulting in a balanced budget• Developed 5-year strategic plan for sustainable profitability• Implemented internal process that resulted in a 12% improvement in on-time delivery•Negotiated 1.2 million in new recurring revenue. •Collaborated with design to get the calendar ahead of schedule for the first time in the 40 years of company history. • Led the creation of B2B and B2C websites along with active social media. o Sourced equivalent ecommerce platform for 1/10th of locally quoted amount. ($70k savings) o Realized dramatic SEO growth to first page results over three months. (5-40+rankings)•Created and managed an offsite think-tank in an effort to develop products for the long-term viability of the organization. Produced 6 viable products to-date with potential to generate revenue ranging from $15k/year to $250k/year.

Tulsa, Ok

Created short term and long-term sales initiatives through broad marketing and direct business to business contact. In addition, I manage seven directs and various freelance resources.• Initiative leading to Small Business Administration National Exporter of the Year 2015• 1% annual growth through Ambassador Program during the industry downturn loss rate of 20%• Adopted the Spif Program for Distributors causing a 75% increase in response.• Fostered New Business through travels to Australia & Africa Leading to increase $1mil & $250k.• Revived business of former key account from $0 to over $600k & trending to do $1.2 million.• Initiated a sustainable search for new product increasing 0 to 14 product waiting list.• Partnered with inventor to create the Grasshopper causing $10K+ of additional annual revenue.• Acquired the Welders 3rd Hand generating $20K+ of additional annual revenue.• Created Welding Buckets inducing a successful product launch with a 77% Gross Margin. • Launched 2 new Large Equipment product categories resulting in $250k of immediate revenue. • Founded Pipeline Depot, a robust online distributor, profitable in first year.• Developed MRO Contracts as a new business segment.• Due diligence team in overseas acquisition of PSW Engineering adding 25%+ Growth in Revenue.

Tulsa, Oklahoma Area

Cultivated and developed new business (Set record for quickest sale-2 weeks). Worked with management to design the company’s first digital media business card. Collaborated with the chamber of commerce to develop a business seminar over digital advertising

Tulsa, Ok

Developed and implemented plans, processes, and procedures for international export and import shipments and compliance. Led the design and implementation of a new software system for inventory control.•Executed outbound calling approach & follow up process resulting increase of $2 million over 2 years.•Produced new $100K Annual revenue stream by expanding & restructuring domestic shipping network. •Led the creation of 2 new distributor partnerships•Coordinated a complete website overhaul

Tulsa, Oklahoma Area

•Met and/or exceeded monthly sales goals•Technical Device Specialist •Key Holder

Oklahoma City, Oklahoma Area

•Exceeded all one call resolution matrices •Top Performer Award 5 different times •Team Lead

Bsba, Management

Activities and Societies: Phi Beta Lambda

Finance

Activities and Societies: UOSA Student Congress, Union Programming Board, Campus Activities Council, OU Cousins, Pace Award