Global head of Generative AI Strategy - helping firms anticipate change in their vertical - diagnose the potential impact of AI on their situation and make informed strategic choices across brilliant basics, fast follower capabilities and cutting new groundsGlobal head of Marketing Strategy - helping marketers navigate ambiguous marketing transformation journeys esp. digital native advertisers aiming to outgrow performance marketing and brand advertisers leveraging data & analytcis to create personalised experiencesDelivering strategy projects across tech, media, digital natives and others - often leveraging advanced analytics and permissioned data environments to uncover strategic insights from granular data

Advising leading advertisers on platform data strategy across Cleanrooms, CDPs, Loyalty, external retailer media and AdTech (@Epsilon International)Part of Publicis Groupe.

Consulting group agencies and top 40 global advertisers on building bespoke game-changing marketing.Bridging between client challenges and Publicis engineering & Data Science and Product teams.

Global Starcom account leadership to P&G - focusing on platform rollout and data & analytics projects.Global Analytics & Insights lead to Fiat Chrysler - focusing on MTA attribution.

• Delivered a ‘disruptive venture’ opportunity program for a leading international private medical insurance• Designed 5 disruptive business models for a leading reinsurance broker from which 3 have been executed, incl. the industry first blockchain smart contract, a captive insurance toolbox and a parametric windstorm index

• Delivered a global data & analytics strategy for a leading magazine publisher, incl. roll-out, org design and tech• Led several C-level workshops with leading European retailers around customer, category and store analytics business cases and digital transformation strategy• Created vision on digital distribution for a leading gulf airline

- Created behavioral clustering for SMB AdWords clients in Southeast Asia (big data scale)- Designed predictive churn and revenue growth models using machine learning methods

- Fulfilled various operative leadership roles at payleven and ZALORA to jumpstart ventures- Setup reporting for more than 35 e-Commerce ventures for Oliver Samwer

- Led data science efforts for buying and coordinated planning 400’000 SKUs throughout their life cycle- Outlined and rolled-out several major strategic initiatives across 7 countries- Built a reliable and scalable on-cloud data warehouse to analyse millions of client contacts per day- Developed preordering and reordering web applications to sustainably improve buying- Identified quick wins in buying and implemented best-practice processes in 4 buying organizations improving gross margin (PC1) by several percentage points

- Led sourcing and integration of Chip & PIN POS hardware and ensured Payment Industry / Card Scheme compliance. Setup the industry’s first fully compliant mobile End-to-End encrypted mPOS solution in 4 months- Conducted negotiations with 15 Payment Service Providers in various countries and secured VISA Europe support

- Assisted in a bank-wide change and expansion program for a mid-sized bank across the GCC Countries- Created and implemented the strategy and the setup of online venture of a Swiss banking group- Structured the Program Management for an attempted cross-border merger of two private wealth banks- Set up of the statistical calculation model of the Roland Berger Global Wealth Management Tool

- Assisted in a turnaround situation of a German utilities company with EUR 700m in annual sales- Provided support for the restructuring of a photovoltaic solar panel manufacturer and a leading cable network provider- Helped creating a workshop on best practice in working capital management.

- Supported roll-out of an e-mobility infrastructure business unit for a leading utilities company- Refined the European B2B retail strategy of a supermajor oil and gas company

- Prepared and compiled client meetings, pitch books, exit studies and research- Administered the data room for small-cap materials & coating company- Produced a white-book on online-media companies valuation published by German Publisher’s Association

- Created a calculation tool for continuous top-down cost estimation applying statistical methods- Enhanced strategic forecasting for long-term project costs & resource requirements

- Served in joint logistics support group as part of my mandatory military service- Set up of a cost allocation analysis and activity controlling for seven companies- Assisted with the SAP R3 software deployment and Continuous Improvement Program (KVP)