• Manage the Product, Editorial & Dev team.• App Store management – Content & Promotions.• Provide Product Support to Business Development Team. • Work on the strategic partnership with brands.• Product planning & Product roadmap• Content planning ( Localization )• Understanding user behavioral pattern (local and global)• Deep understanding of app usage pattern of users (Android)Key Area of Working• Designing new features for Mobogenie App Store and Phone Manager. • Understanding App Consumption pattern and planning content promotion.• Study user behavior using Mobogenie Analytics.• Improve product features to increase - daily content downloads/User (Global)• Create strategic partnership plans for B2B2C. Making Mobogenie a better app promotional platform for Advertisers.• Content planning and content guidelines for App Store – India• Act as Product – Business Development Manager for alliances & partnership.Core area of expertise

Responsibilities:• Led a team of Flash Developers, iApps Developers, PHP Developers, & Content Writers.• Responsible for creating and developing a gaming portal (right from conceptualization-to-documentation-to-execution-to-monetization) called www.thegamebox.com• Innovating strategies to drive traffic to TGBx to make it a self-sustainable product.• Liable for making TGBx as one of the top gaming portal using search engine optimization tools and social media strategies. • Managing in-house production of 130+ games and apps across platforms• Responsible for creating Spear headed Ghost Town Mysteries – a Downloadable Hidden object game.• Liaison between the Creative team, Tech team and Vendors. • Proactive planning and development of various applications and porting it on multiple platforms like – Social Media, iPhone, iPad, Tablets and Smart TV. • Have tried my hands on various technologies like Augmented Reality, Remote Automation using Arduino and Motion Sensing devices to create applications.• Initiated a work flow pattern for the Creative department by developing a robust product called ‘Project Management System’, which helps to track the work flow of every employee. • Accountable for setting up Development Rule book by creating SDKs to facilitate plug and play feature for content that are acquired by Hungama for distribution on several portals like BSNL, Anayou, TGBx, etc.• Work closely with the Digital and Creative team on various Digital projects such as Pepsi, Anayou, Coca Cola, Disney, Perfetti, Axe, General Mills, Sony, ICICI, BPCL, Sprite etc, to name a few. • Responsible for creating a chat mechanism for Bollywood Hungama, which is often used during Celebrity Chats.

Responsibilities:• Conceptualize and develop games for Games2win & Media2win.• Responsible for creating flash Modules for www.contest2win.com which enabled the site to run on UGC model.• Supervised and managed a team of Flash Developers and reconstructed the Flash Development process.• Assessed products to judge quality and was accountable to produce reports which required working closely with higher management. • Supported as a backbone for various Digital projects- TataSky, Pepsi, ICICI, Cartoon Network, Garnier are some of it. • Built and maintained a robust engine that pulled ads from various domains and placed it within the games. • Developed an engine called ‘Invizi Ads’ to monetize games using flash • Created Automation of Mass Update on games for language conversion• Innovated the trend of creating games using Crowd Sourcing technique• Responsible for publishing games on various entertainment portals like MSN, IndiaTimes, Sify- to name a few.

Responsibilities:• HP "Personal Again" Website(International) With HP's “The Computer is Personal Again” campaign, we launched a site where you can create a video the user featured as a star! The campaign noticed some phenomenal response. • Personiva’s Web Application:Created an automated solution to re-order images, video, create mash-ups using video, images, sounds and purge

Responsibilities:• Game development using Flash• Created games for Mobile• Developed and Maintained websites like Axeffect.com, Sprite.co.in, BrandingBrands.net, Dove India, BPCL to name some.• Created Hungama’s First CAMP Application ( Catchment Area Management Programme Application)• Developed several games and micro sites for Disney & Perfetti Van Melle