* UX Research on how to personalize Walleys end customer experience. I.e. how to optimize individual balance between guidance, individual preferences and integrity (level of tracking) to leverage Customer Experience and Customer Satisfaction.* Mapping End Customer Journeys* Mapping Opportunity Solution Trees* Design of process to develop end customer purchase data dashboard to enable end customer segmentation and segment insights. * Design of interconnectedness of indications and insights between Sales, Customer Service and Product Management to Product Team Kanbans and Product Discovery Repository.* User Interviews. Recruitment, interviews and insight aggregation of individuals general preferences regarding payment solution services.* Design with GenAI (hackathon)

* Prototype Usability Testing and hypothesis validation by observing and interviewing test individuals. Turned the qualitative and quantitative data in to insights.* Research, ideation and sketching of Biometric Login and (new customer) Onboarding.* Redesign e-mails and notifications.* UX Writing. Product Audit, synchronization with Marketing (Brand Guidelines), Workshop facilitation and proposal for future processes. Ideation and sketching of a Contextual UX Writing Matrix.* Heuristic evaluation of post purchase experience.* Workshop, ideation and iteration on Product Design System in relation to Brand Guidelines.

* Redesing of invoicing and event registration to increase clarity and a positive dialogue, as well as minimizing manual labour. * Continuous web and internal system refinements, particularly implementing Microsoft Teams as a major co-working and communication facility. * Managing larger sports cups and camps.

Teaching Swedish for immmigrants. Every lesson a unique situation, where attentiveness, flexibility and creativity was adamant for the lessons to be meaningful and fun.

* Project Management (marcom) and Copywriting for global industrial companies and groups.* Team Leadership* Strategic and operative Copywriting for internal group campaign.* Public procurement

* UX Audits on websites for start-ups and associations.* UX Writing and Copywriting* Advisor marketing communications* Teaching Graphic Design

* Managing book productions for publishing houses: production planning, sourcing, material guidance, multiple language coordination and securing project quality and financial turnout.

* Analysis of e-book publication and print-on-demand.* Project participation to design book layout templates. Aiming to render a more efficient use of third party typesetters/final artists in creating print-ready pdf:s and to streamline the visual appearance of books to adhere to the graphic profile. * Projects concerning co-printing with multiple language editions.* Managing book productions for part of Natur & Kultur´s vast portfolio: production planning, sourcing, material guidance, printing contacts and securing timelines, project quality, brand compliance and financial turnout.

* Managing book productions: production planning, sourcing, material guidance, printing contacts and securing project quality and financial turnout.* Editor: manuscript assessment, proofreading, editing, layout.* Analysis of a new graphic profile. * Marketing and sales on book fairs.

* Project management of a new web: pre-study, requirement brief, iterations, implementation and ondboarding.* Design of covers, inlays and marketing material.* Literary editing: manuscript assessment, proofreading, editing. Iterative collaboration with author(s) on storytelling, copy, target groups, cover design, backside copy. Cover ideation and print production management.* Web editing news, press realeases, title presentations.* Press conferences, press releases, profile management and book fairs.* Development and project management of a new marketing campaign towards universities.

Co-founded a publishing house with 2 great friends. Supervised the company simultaneously with finishing my academic studies and starting my first professional job at another publishing house.