Martin Sirk Email & Phone Number

Amsterdam, Nl

Strategic consultancy & connectionsClients include IMEX, Destinations International, UFI, SITE, Int'l Union for the Conservation of Nature, Int'l Assoc for the Study of Pain, plus mix of other associations, destinations and meetings companies. International Advisor to Global Association Hubs Partnership. International Association Advisor to AI-driven interpretation experts Wordly, Inc. Expert Advisor to ePoster & delegate engagement specialists Kubify.Expertise and interest… Show more Strategic consultancy & connectionsClients include IMEX, Destinations International, UFI, SITE, Int'l Union for the Conservation of Nature, Int'l Assoc for the Study of Pain, plus mix of other associations, destinations and meetings companies. International Advisor to Global Association Hubs Partnership. International Association Advisor to AI-driven interpretation experts Wordly, Inc. Expert Advisor to ePoster & delegate engagement specialists Kubify.Expertise and interest in the following areas:Future of meetingsAdvocacy: positive societal impact of meetingsMeeting design; delegate psychology; networking theory; content curationBidding for international meetings; bid & RFP design/analysisStrategic business planningGlobal association development; business cultures & brandingDestination competitiveness analysis; destination marketingPublic speaking & moderatingCopywriting & tone of voice Show less

Brussels, Dubai, Singapore, Washington Dc

The Global Association Hubs partner cities - Brussels, Dubai, Singapore and Washington DC - have defined a common vision that places international associations at the heart of their intellectual capital and economic development strategies. As International Advisor I provide strategic advice to the partners, manage their common activity programme and partnership brand identity, develop and deliver high-level educational content, and help connect international associations with the best local… Show more The Global Association Hubs partner cities - Brussels, Dubai, Singapore and Washington DC - have defined a common vision that places international associations at the heart of their intellectual capital and economic development strategies. As International Advisor I provide strategic advice to the partners, manage their common activity programme and partnership brand identity, develop and deliver high-level educational content, and help connect international associations with the best local experts. Show less

Strategic advice for international associations and business events organisations on achieving multilingual, inclusive, scaleable member/delegate engagement in partnership with AI-driven interpretation experts Wordly, Inc.

Amsterdam Area, Netherlands

Tech start-up Kubify has created a powerful, uniquely flexible, and easy-to-apply solution to facilitate more intelligent and informed interaction during ePoster sessions, discussion groups, and other forms of knowledge exchange at (and after) meetings, both F2F and virtual. Their Learning Toolbox concept is scaleable up to thousands of Posters but is also great value for small-scale sessions, and is being used by an increasing roster of international association clients.

Worldwide

Interested in interesting conversations about the future of the meetings industry, evolution and societal impact of international associations and their meetings, intellectually stimulating ideas and projects.

Strategic Relations Advisor to IASP, assisting this Washington DC-based global association to build advocacy and educational partnerships with Asia-Pacific and European-headquartered healthcare associations in all disciplines where pain is an important and growing issue, linked to future world congresses in Europe and Asia.

Amsterdam Area, Netherlands

Proud to have been invited to contribute to the intellectual life of my home city.

Responsible for directing and delivering strategic development of ICCA, the International Congress & Convention Association, one of the leading associations in the international meetings industry. *Managed, developed and motivated the team in Head Office in Amsterdam, Regional Offices in Malaysia, Uruguay, Dubai, South Africa, and USA.*Unbroken track record of annual net membership growth from 2003 to 2017 - from 600 to 1,100 member companies and organisations in almost 100… Show more Responsible for directing and delivering strategic development of ICCA, the International Congress & Convention Association, one of the leading associations in the international meetings industry. *Managed, developed and motivated the team in Head Office in Amsterdam, Regional Offices in Malaysia, Uruguay, Dubai, South Africa, and USA.*Unbroken track record of annual net membership growth from 2003 to 2017 - from 600 to 1,100 member companies and organisations in almost 100 countries.*Unbroken track record of beating annual bottom-line financial targets from 2003 to 2017.*Conceived and introduced large number of successful new business and partnership concepts. *Played major role in meetings industry umbrella organisations such as JMIC and EIC, and was an early champion and advocate of the "beyond tourism" impact of international meetings. Show less

Directed the global sales & marketing launch of the Hilton London Metropole as London's largest specialist meetings hotel; later set up a UK-wide team of big events specialists.

Various positions, culminating in being responsible for all destination marketing for leisure tourism and conference business to the city, with overall responsiblity for the performance of the Brighton Centre, Dome Complex, and Hove Town Hall conference venues. Also in charge of all bidding and sales for major citywide conventions - national & international.

Worked for British Tourist Authority (as VisitBritain was then known): graduate trainee, Assistant to Marketing Director, brief positions in marketing in New York & Los Angeles; opened & directed a new regional office in Hong Kong, ran one of the Head Office information divisions.

Icca Congress, International Meetings Industry

High level meetings industry educational content

Postgraduate Diploma, Tourism

Ba, Economics & Politics