When I joined Canopy Growth they were still referred to as a start-up. The exhilarating year that followed feels more like 5 years in fast motion. I helped build a creative group, a brand platform, funky office space, a new e-commerce site, and I made sure everyone noticed that Leafs By Snoop was coming to town. I'm proud of my contribution to what was then a groundbreaking venture.Still, I yearned to build something from the ground up, to hand-pick everyone I work with, to broaden the definition of what a cannabis brand can be. I found that at AHLOT, and helped shape a nascent company into an attractive, steadily expanding one. I remain a hands-off co-owner at Rising Industry Holdings, which encompasses both AHLOT and Cannabis Co-Pack.

Hi.I'm delighted to join the management team of Tweed, Canada's preeminent licensed marijuana brand. With a mandate to oversee the creative strategy for Tweed, Mettrum and Bedrocan (trading under Canopy Growth Corporation), I'm privileged to work alongside the brightest business, marketing and scientific minds in this exciting new sector.Hard work and good fortune have combined in allowing me the opportunity to help shape the future of a nascent industry, and to evolve brands whose enthusiastic expansion has, within a few short years, gone from Smiths Falls, Ontario to not only the rest of Canada, but into Australia, South America, and Europe.Here's to future growth!

Solving problems in original ways, with your team or mine.

Member of agency Management Team and LoyaltyOne CEO's Senior Leadership Team.Responsible for creative strategy, innovation and quality of execution for internal and external agency clients. Key performance objectives measured in terms of revenue goals exceeding $1 billion overall. Outstanding performance ratings every year. Influenced over 50 major creative awards.Direct reports comprised of an ACD, CGHs and Manager of Creative Services, a total talent pool responsibility of over 30 smart, eclectic people. New business wins include Safeway, Amana Whirlpool, Molson, Canada Post, Canadian Mental Health Association, Weather Network.

Two consecutive Agency of the Year wins under my leadership, and over 50 industry awards since joining the agency (another 30 or so before that).Led the digital creative for Virgin Mobile’s launch in Canada, the most successful national launch to date, according to Sir Richard Branson (Dickie to his pals). Creative strategy leader for new business wins including FedEx, Grand & Toy, HSBC Bank USA, Merrill Lynch HSBC, Ontario Lottery and Gaming Corporation, ING Direct, MCI/Verizon, P&G (Folgers), and Pfizer (Nicorette, Nicoderm, Benadryl, Reactine).Introduced Operation Bonfire, a revitalization project designed to focus the entire agency culture on creativity. Included workshops on creative process, better briefs, and, perhaps most critically, client involvement in permission to think differently.Oversaw a doubling of the agency’s growth with the acquisition of HSBC as a client, entailing the hiring of nearly 20 new staff members in under two months, organizing the build-out of a second agency space, and orchestrating a cross-border creative collaboration network.

Clients included Sprint Canada (B2B and residential), Liberty Health, Canadian Tire, Delloite & Touche, AGF Nafta, TransCanada Energy, Gerber, Suzuki, Sun Life Financial, Special Olympics, White Ribbon Campaign and E*Trade Canada's famous and slightly controversial broker-bashing campaign. Over two years, Grey Direct won a record thirteen CMA Awards, including a Gold for Sprint Canada’s launch of Unlimited calling. Winning TV spots: a first-place Mobius Award for White Ribbon and a Caples Award for Sprint Canada.