- full responsibility, defining and executing of sales and marketing strategies for brands : Havaianas, Camper, GAP, Blend.

- complete business management in own company – premium sneaker store.- retail and wholesale buyer / supplier.- online / offline marketing and products strategies, campaigns, initiatives and events.

- continuing at previous resposibilities, planning, developing and executing of The Nike Sportswear Ambassadors/Influencers program in CZ/SK- cooperation, presentation and production on various events and workshops / Nike Air Max Day Praha 2015 – 2017, Designblok Praha 2014-2018, Prague Fashion Week 2014-2018

- external marketing consultant of digital campaigns, brand strategies and product launch initiatives. Coordination and organization of influencer program.Digital agency : Pedro Rozenkraft, Brainz studios, FriendlyClients : Frisco, Czech Tourism, Puma, Nestlé, UrbanZone, Corny, Relax, Tiger Energy

- continuing at all previous resposibilities and executives- new responsibility for Action Sports accounts in CZ/SK of Nike Action and Nike Skateboarding, Nike Snowboarding sub brands- coordination and preparation of seasonal product launch initiatives and campaigns

- full responsibility, defining and executing of sales and marketing strategies for exlusive and selected doors in CZ/SK ( urban, concept stores, sneaker stores, action sports, hi-fashion)- coordination and preparation of seasonal product launch initiatives - marketplace and competitors mapping- category planning, forecasting and pricing ( Nike Sportswear, Jordan Brand, Nike Action)- build and support sneaker culture in CZ/SK- prepared limited distribution, rare products launches and PR campaigns ( Air Yeezy 1&2, Jordan Retros, tier Nike Quickstrike and NSW Pinnacle Collection, Nike x Liberty, etc. )- responsible, developing and executing of The Nike Sportswear Ambassadors/Influencers program in CZ/SK - collaborations and cooperations with artists, photographers, directors, producers, stylists, fashion bloggers and opionion leaders- entertaiment marketing , digital marketing, viral marketing, print and social network marketing, event marketing- product placement strategy planning (digital media, advertising, music videos, movies, events, tv shows)- cooperation, presentation and production on various events ( design exhibitions, music and new media art festivals, dance competitions and battles, urban events, sneaker events )- creating and planning business strategies

- responsibility for all Small volume accounts and specialty doors in Czech Republic and selected Field retail accounts and Nike franchise store- product presentation and planning product campaigns- creating and planning business strategies- identify and develop opportunities to expand existing services and signing new clients- active communication with retailers on daily basis - monitoring marketplace trends and competitors- full responsibility for nike.net - online sales tool in Czech Rep.- developing and executing of sales in specialty category stores ( running, football, basketball, action sports, nike sportswear ) and fitness centres- cooperation with Customer Service, Finance Department, Retail and Marketing- launching of the new sub brand Nike 6.0 in CZ/SK ( Nike Action)

- responsibility for working with Key Account Sales Manager to close sales opportunities for biggest CZ/SK accounts and Nike franchise stores- creating sales product assortments and executed sell-in process- introduce accounts to new product lines and internal technologies- competitor´s mapping ( pricing analysis, distribution coverage, market share, trends, etc)- production management, forecasting, marketing planning and retail product launch of Czech and Slovak Nike apparel projects