Udvikling og implementering af marketingstrategier, der øgede kendskabsgraden til OBG's koncepterLedelse af markedsføringskampagner, herunder content creation og styring af sociale medieplatformeUdvikling af web-sitet på 100+ sider - optimeret til SEO, Google Ads, SoMe. Samt etablering af web-shopSamarbejde med partnere og leverandører for at sikre profitable arrangementer og eventsUdvikling af salg og marketingsmaterialer samt opsøgende salg til B2B, venues og eventbureauer

Udvikling, implementering og evaluering af markedskampagner - både B2C, B2B og B2B2CAnsvarlig for marketingteam og for marketingaktiviteter for Cocktail Company, IsTilFest og 3 cocktailbarerBudgetplanlægning og marketingaktiviteter på tværs af on- og offline (SEO, Google Ads, SoMe, messer osv.)Udvikling og implementering af markedsføringsstrategier med fokus på brand awareness og kundetilvækstLead på bureauer og interne teams for at producere kreativt indhold og sikre en… Show more Udvikling, implementering og evaluering af markedskampagner - både B2C, B2B og B2B2CAnsvarlig for marketingteam og for marketingaktiviteter for Cocktail Company, IsTilFest og 3 cocktailbarerBudgetplanlægning og marketingaktiviteter på tværs af on- og offline (SEO, Google Ads, SoMe, messer osv.)Udvikling og implementering af markedsføringsstrategier med fokus på brand awareness og kundetilvækstLead på bureauer og interne teams for at producere kreativt indhold og sikre en konsistent brandidentitetForvaltede et marketingbudget på X kroner og sikrede optimal ressourcefordeling på tværs af platforme Show less

Udviklede og implementerede aktiveringsstrategier for at fremme brandkendskab og engagement.Sikrede succesfuld lancering af nye produkter ved events med fokus på målrettet forbrugeraktiveringLead på projekter med interne stakeholders samt festivaler og On-Trade kunderUdvikling af aktiviteter og materialer til at sikre eksponering og give øget salgAnalyse og opsætning af KPI’er for at optimere fremtidige aktiveringsindsatser og maksimere ROIProjekt lead på eventkoncept i… Show more Udviklede og implementerede aktiveringsstrategier for at fremme brandkendskab og engagement.Sikrede succesfuld lancering af nye produkter ved events med fokus på målrettet forbrugeraktiveringLead på projekter med interne stakeholders samt festivaler og On-Trade kunderUdvikling af aktiviteter og materialer til at sikre eksponering og give øget salgAnalyse og opsætning af KPI’er for at optimere fremtidige aktiveringsindsatser og maksimere ROIProjekt lead på eventkoncept i samarbejde med On-Trade kunder med budget på +1 mioUdviklingen af content til sociale medieaktiviteter, som førte til øget synlighed og forbrugerinteraktion Show less

Best case Digital: In-charge of Cocktail Studio for 30 months. Results: 31K Facebook fans - 19.000.000 Facebook exposures and 5K Instagram fans. 5K Cocktail Studio books sold online and book stores. Web-shop created with e-commerce partner. Best case Event: Created a concept and event with Influencer and customer event with strategic media partner. Results: 15 positive influencers and 100 happy endconsumers. 800K exposures generated.Brand & Portfolio Management:-… Show more Best case Digital: In-charge of Cocktail Studio for 30 months. Results: 31K Facebook fans - 19.000.000 Facebook exposures and 5K Instagram fans. 5K Cocktail Studio books sold online and book stores. Web-shop created with e-commerce partner. Best case Event: Created a concept and event with Influencer and customer event with strategic media partner. Results: 15 positive influencers and 100 happy endconsumers. 800K exposures generated.Brand & Portfolio Management:- Implementation and development of strategic brand directions in alignment with marketing team- Advertising & Promotion budget management for own brand portfolio- Brand Profit & Loss input and control for own brand portfolio- Market and competitive analysis, consumer insights generation- Control of CSR guidelines- Experience with different route to market strategies -> Last: Lillet relaunch with influencers, SoMe and PRActivity Planning:- Development, implementation and evaluation of activities in HoReCa and Retail - ATL and BTL- Media and Creative Agency management- Involvement and alignment with Trade Marketing and Activation Manager functions in brand strategy, activity planning and activities evaluation Show less

- Supporting Brand Managers on coordination and implementation of on-trade promotions for key brands - Creating a digital cross-brand univers called CocktailStudio with large succes 25K fans on facebook within 2 years. Also arranged with Politikens Forlag to have a nice book published in 4.000 copies for sale. - Sales/C&C support: development /production of sales brochures, trade ads and special POS materials for C&C - Budget responsibility for key brand projects, events and support… Show more - Supporting Brand Managers on coordination and implementation of on-trade promotions for key brands - Creating a digital cross-brand univers called CocktailStudio with large succes 25K fans on facebook within 2 years. Also arranged with Politikens Forlag to have a nice book published in 4.000 copies for sale. - Sales/C&C support: development /production of sales brochures, trade ads and special POS materials for C&C - Budget responsibility for key brand projects, events and support to sales - Reporting and evaluations of all activities and competing brand activation for monthly reports and ad hoc presentations, event plans etc. - Coordination of hospitality & training programs as well as brand advocacy programs for consumers and bartenders - Planning and implementation of key brand projects and events in selected key On-trade accounts - Event coordination for large events (e.g. summer festivals, events and fairs) Show less

Development, implementation and execution of marketing strategies on behalf of various clients - Development, execution and optimization of online communication plans - Optimisation of sales and marketing campaigns as well as initiatives at both strategic and executed level - Project management on internal projects and customers’ projects and campaigns - Customer contact with focus on additional sales and active sales efforts - Development of concepts, visual identities and promotions as well… Show more Development, implementation and execution of marketing strategies on behalf of various clients - Development, execution and optimization of online communication plans - Optimisation of sales and marketing campaigns as well as initiatives at both strategic and executed level - Project management on internal projects and customers’ projects and campaigns - Customer contact with focus on additional sales and active sales efforts - Development of concepts, visual identities and promotions as well as photography and video productions Show less

Development, implementation and execution of marketing strategies for products in different categories - Adjusting and optimization international campaigns and material for the Danish market - Development of strategy, budget and action plan for marketing activities on an annual basis - Planning of marketing activities and budget allocation - ATL and BTL - Strategic planning of 360° campaigns and media spending across offline and online platforms - Defining and setting objectives for marketing… Show more Development, implementation and execution of marketing strategies for products in different categories - Adjusting and optimization international campaigns and material for the Danish market - Development of strategy, budget and action plan for marketing activities on an annual basis - Planning of marketing activities and budget allocation - ATL and BTL - Strategic planning of 360° campaigns and media spending across offline and online platforms - Defining and setting objectives for marketing activities - Market research based on numbers from GFK and AC Nielsen - Start-up and selection, as well as cooperation with PR, advertising, media and event agencies - Negotiating contracts with external agencies and other partners - Develop new partnerships that contributed to greater visibility and increased sales - Concept development and collaboration with brand ambassador - Responsible for the planning-, implementation- and execution process of fairs and events - Production of trade marketing material regarding product launches and other promotional activities - Responsible for budgets, production of material and services according to budget and/or instructions - Development and digitization of sales materials and presentations for print, online and tablet - Development and production of display solutions, shop-in-shop, print and POS-materials - SEO, SEM and online marketing at a strategic and practical level Show less

Responsible for communication platforms; websites, brochures, newsletters, banners and internet activities - Brand building activities, building strategic marketing plans and promotions for the different brands - Development of materials for sales team and stores; presentations, catalogues, POS-materials etc. - Customer service, tasks in Concorde C5 and various administrative tasks