Drifter is a startup that is revolutionizing parking by offering smart, sustainable and user-friendly solutions that simplify mobility and improve urban environments. Through comprehensive AI and IOT solutions, Drifter integrates parking and electric car charging into a broad ecosystem for smart cities.

Gazelle is building and fine-tuning generative AI models to help real estate agents automatically create real estate ads and content much faster and better than what’s being done manually today.

Paradiset is making healthy eating easy and convenient using Data and AI to recommend the optimal food for our members based on their personal health goals and dietary preferences.

- Full commercial and operational ownership of the Swiss operations ofDatatonic, Google Cloud’s Global AI & Machine Learning Partner of the Year.- Set up the Swiss operations from scratch, recruited a local technicaldelivery team, established collaborative Google go-to-market partnership and negotiated commercial contracts with seven leading Swiss companies in e.g. Retail, Life Science and Telco.- Led the engagement for business transformation projects for Cloud and advanced AI… Show more - Full commercial and operational ownership of the Swiss operations ofDatatonic, Google Cloud’s Global AI & Machine Learning Partner of the Year.- Set up the Swiss operations from scratch, recruited a local technicaldelivery team, established collaborative Google go-to-market partnership and negotiated commercial contracts with seven leading Swiss companies in e.g. Retail, Life Science and Telco.- Led the engagement for business transformation projects for Cloud and advanced AI & ML use cases for assortment and retail optimisation, marketing optimisation, geospatial analysis, image recognition etc. Show less

- Lead a team of four marketing analysts and data scientists across Europe, US and Australia.- Mentored and developed top talent, got several of them promoted.- Initiated, organized and led a cross-disciplinary, bold and innovative experiment to study media effectiveness, sponsored by the Chief Marketing Officer.- Led 2 strategic, cross organization projects that helped prioritize marketing investments at country and customer level. Both reaching C-level visibility.

- Led a team of analysts to help optimize our marketing budget by leveraging consumer and market data and insights. - Used Artificial Intelligence and Machine Learning to model consumer behaviour, interpret market trends and understand sentiment in order to provide actionable recommendations and insights to drive the business.

- Established Business Analytics in Europe for two billion-dollar franchises; FIFA and Battlefield.- Worked with territory- and central teams to drive acquisition, engagement and revenue by optimizing marketing and in-game activities.

- Globally responsible for all Digital Marketing activities and campaigns of Hugo Boss and Lacoste perfumes (a $1B total business).- Owner of Direct-to-Consumer eCommerce globally.

- Responsible for marketing, initiative launches, brand management and business performance for Lenor in DACH, a €150m business with a €10m marketing budget.- Led Digital Marketing for Lenor across Western Europe, including the development of our Digital strategy, Search strategy, iMedia and brand websites.

- Responsible for market analysis and business reporting for Western European region, a $20 billion business representing 25% of P&G’s global business.- Supporting the Western European Group President and his lead team with business and market insights.

- Project manager and requirements specification for sales force systems implementation in Sweden and Norway using Siebel technology.- Systems Manager and owner of budget and volume forecasting systems working with external developers and internal users/customers.

Co-founded a company that arranges trainings, knowledge sharing and networking for experienced project managers. Customers included Tetra Pak, AstraZeneca, IKEA, Alfa Laval, Telia Sonera.

PADI Instructor with 5 specialities in Deep Diving, Wreck Diving, Night Diving, Dry Suit and Diver Propulsion Vehicles.

Led a group of 10 EOD (Explosive Ordnance Disposal) soldiers. Bomb technician training together with the Swedish police force.