Martin Tonner Email and Phone Number
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With over a decade as a leader in both physical and digital experience design, I define myself as a global ambassador. I have managed complex logistics, people, and operations centered around my passion for the natural and cultural world. I have built and managed teams, products, and systems in over twenty countries across five continents. Time spent with communities and in the natural areas of Vietnam and New Zealand stand out as some of my favorites. I have a proven ability to lead a team and scale operations in a fast-paced, high-growth company, with passion and humor on my side. My time in the industry across various roles has taught me the value of "best-in-class” service and the importance of efficient and passionate cross-functional teams. This experience has allowed me to improve quality standards while serving clients, employees, and local communities. Much of my work has required a sophisticated understanding of cross-cultural perspectives. Through successfully collaborating with an array of businesses, government agencies, and NGOs in a fast-paced, dynamic environment, I have fine-tuned my ability to navigate moral and legal situations through integrity and diplomacy. My artistic background combined with my business acumen brings a fresh perspective to my work. I am known for anticipating problems and employing innovation to find creative solutions to challenging situations.I have taken much of my real-world (IRL) professional experience and am now using it to drive digital transformation and Innovation.I am open to new opportunities, and I look forward to putting my skills to work for your organization.
Backroads
View- Website:
- backroads.com
- Employees:
- 1100
-
Technology Product ManagerBackroadsCalifornia, United States -
Associate Product Manager - TechnologyBackroads Jul 2024 - PresentBerkeley, Ca, UsDriving Digital Transformation and Innovation• Part of the team leading the redesign and implementation of a comprehensive digital transformation, including a custom ERP system and other critical digital tools aligned with company objectives and continued growth.• Collaborating closely with cross-functional teams, conducting market research, customer and stakeholder interviews, and analyzing data to identify pain points, inform product requirements, and craft user journeys.• Defining success metrics and delivering scalable, technology-driven solutions through Agile processes that enhance internal and external user experiences, drive efficiency, and foster innovation across the organization. -
Technology Team Lead - Global Guest Experience | Quality, Crisis Management & Conflict ResolutionBackroads May 2023 - Jul 2024Berkeley, Ca, UsLed the integration of AI and Human-in-the-Loop technologies, optimizing business processes and leveraging staff and guest data to enhance global customer experience.• Spearheaded change management initiatives that streamlined internal department operations, resulting in an immediate 30% increase in efficiencies and providing more time dedicated to personalized guest experience, and "high-touch" service quality.• Developed a system to quantify qualitative guest experience feedback, overcoming challenges of not only the type of data but also the volume and complexity of it. This dramatically improves our understanding of the guest experience which we can quickly view and digest from a micro to macro level, surface trends, and drive immediate actionable improvements.• This technology implementation and showcase led to the creation of a R&D team focused on applying AI tools across various business functions. We owned (and hit) a Company-wide OKR to deliver at least 30% operational efficiency in at least 15 processes across the company, while delivering as good or better outcomes.• Conducted company-wide quality control, crisis management, and conflict resolution for multi-day travel experiences, deploying timely strategies to address customer feedback and staff emergencies, which contributed to maintaining our record-high Net Promoter Score.• Worked cross-functionally with Executives and field leaders to ensure superior outcomes for 60,000+ guests on 4,500+ annual trips across 55 countries, significantly boosting customer satisfaction. -
Regional Manager | North America & Asia, Pacific And Africa - Trip DevelopmentBackroads Jun 2019 - May 2023Berkeley, Ca, UsGlobal Learning and Development, Strategic Sourcing2022-2023: Field Manager for the regions of Eastern USA & Canada2020-2022: Asia-Pacific-Africa Consultant 2019-2020: Field Manager for the regions of Asia-Pacific-Africa • Managed remote teams on over 25 itineraries running complex logistics and staffing needs in 20 countries, with over 3500 guests per year in our HQ. • Responsible for ~10 direct reports of Operations and Trip experts in the field, including mentorship, training, and annual performance reviews. • Worked cross-departmentally at Backroads to achieve the highest possible quality for all trips within the set regions requiring excellent trip design, communication skills, and time management in a fast-paced environment.• Provided real-time crisis management for on-trip issues and follow-up as needed, post-trip. Responsible for all itinerary quality control within the region to drive performance, productivity, and profitability. • Oversaw budget & pricing process to ensure trips stayed within the forecast. • Built and improved relationships with DMCs, hotels, restaurants, and other partners, oversaw international contract creation and negotiation.• Researched & designed new and custom trips and identified ways to add and improve existing trips.• Assisted with staffing schedule reviews and acted as a mentor and performance manager for field-based staff requiring strong interpersonal skills and the use of in-depth feedback loops. • Helped Marketing & Sales with accuracy & compelling information and strategies to increase our guest count and product growth within the regions. • Vetted and troubleshoot trip development data quality on ERP launch / IT software upgrade. -
Hiring And Training Development Coach | Enablement And OnboardingBackroads Nov 2014 - May 2023Berkeley, Ca, Us• Trained, coached, and mentored crisis management, stress mitigation, and best practices for luxury group travel leadership, project management and product management • Supervised 10-15 employees, empowering them to reach their full potential through genuine relationship building, individualized mentoring and ongoing professional development• Established and fostered trust-based relationships, coached and educated top talent and future company leaders, conducted performance reviews, and encouraged a reciprocal feedback-driven culture.• Mentored and supervised staff with the Radical Candor method - caring personally and challenging directly.• Acted as an intermediary for remote field leaders, and Berkeley-based management to provide clarity, direct feedback, and resources to resolve real-time trip, operations, scheduling and interpersonal-related challenges. • as a team, built and maintained an enablement strategy to keep customer-facing roles aligned with the messaging, skills, and values of the company. -
Product Manager | People Operations: Trip Design, Development And PerformanceBackroads May 2013 - Oct 2021Berkeley, Ca, Us2019-2021: Japan & South Korea Regional Expert, Trip Expert, Operations Expert2013-2021: Eastern Canada Regional Expert, Trip(s) Expert, Operations Expert2017-2019: Myanmar Trip Expert, Operations Expert2015-2017: Vietnam & Cambodia Trip(s) Expert, Operations Expert• Autonomously pitched, developed, designed, implemented and maintained every aspect of 6-10 day active travel vacations. Held a high standard of social and environmental responsibility balanced with the delivery of exceptional client experiences• Directly contributed to over 500% growth in Nova Scotia sales over a five-year window (2014: 10 trips, 120 guests and 6 field staff; 2018: 50 trips, 600 guests and 25 field staff) • Responsible for maintaining budgets and contracts exceeding 1 million USD annually per region • Defined and integrated “the magic" and substance in BACKROADS trips, which contributed to rapid growth, retention and increasing Net Promoter Scores, season over season • Mentored new Trip and Operations Experts and trip leaders, administered training in the management of cultural sensitivity, subcontractor relationships, guest relations, contract negotiation, navigation of internal systems, software, and budgeting• Planned and conducted regional field staff meetings and managed 25+ trip leaders through multiple overlapping trips each season• Authored and maintained resources, documents and playbooks with proficiency on Microsoft 365 and Adobe Creative Suites for internal and external stakeholders that communicated itinerary specifics. These included, among others:o budget guidelines and projections,o client-focused detailed daily planners and overviews,o engaging interpretative visual resources, o navigation and mapping tools,o In-depth playbooks employees rely on to lead the product independently, allowing the business to scale.• Generated advertising content and marketing materials for use in print, web and on various social media platforms. -
International Tour Design Consultant & Tour DirectorBackroads May 2013 - Oct 2021Berkeley, Ca, UsAustria, Bhutan, Botswana, Cambodia, Canada, Costa Rica, Croatia, Czech, France, Italy, Indonesia, Japan, Myanmar, New Zealand, South Africa, South Korea, Turkey, USA, Vietnam• Performed in the 90th percentile of 700 peers, with an average Customer Satisfaction Score of 9.9/10, while leading or supporting nearly 100 weeklong cycling, hiking and multi-sport luxury travel cultural emersion trips.• Consulted on trip design and managed all aspects of trips in progress including guiding, guest relations, safety, logistics, cultural elements, food preparation, and trip budget.• Delivered a service-focused guest experience through excellent leadership and communication skills using high level initiative, maturity and keen problem-solving skills • Operated with proactive attention to detail, a team-player mindset, an innate understanding of people and a high level of energy to deal with the rapidly changing demands of the position.• Worked as an intermediary between various cultures, local teams, subcontractors and general public to Interface, problem-solve and foster positive relationships.• Provided engaging and informative orientation speeches and interpretive discussions on a wide range of social, political and environmental topics.• Experienced with disaster and conflict management; Natural disasters, medical first-aid, sociopolitical and relational matters. -
Field Operations ManagerBackroads May 2013 - Jul 2020Berkeley, Ca, Us• Secured, rented, established and maintained staff housing and remote office spaces in multiple locations around the world.• Managed yearly Provincial commercial vehicle registration, safety and maintenance of up to 10 vans with trailer units.• Configured and maintained a staffed warehouse for secure storage for hundreds of thousands of dollars of inventory. • Worked collaboratively with operations headquarters to ensure on-time delivery and arrival of supplies, meet and exceed budget and timing goals. Maintained and tracked a fleet of equipment and controlled for quality and safety; created efficient solutions for time-sensitive operational changes -
Corporate Event Manager And DesignerBackroads Oct 2016 - Nov 2017Berkeley, Ca, UsWorked on a team of five collaborators to design, coordinate, and manage all aspects of an 8-day conference, vacation and party for 400+ clients.• Problem solved and improvised altering 85% of the entire event on the fly due to a major typhoon• Ensured a safe and positive experience for attendees during a natural disaster• Designed all routes and activities, negotiated contracts, permits, hotels, fairgrounds, food vendors, lighting, entertainment, etc.• Hosted and Acted as emcee for 400+ people• Hired and managed a team of 15+ to help run the event• Managed ~$250,000 USD + budget. Kept costs down while not sacrificing the quality of experience -
Travel Technology Product Consultant, Senior Travel CuratorOrigin Nov 2021 - Mar 2022San Francisco, California, UsOrigin is a tech travel startup on a mission to offer members an unmatched personalized way to explore the world in a human and AI-enabled way• Consulted and worked on a remote team re-imagining and shaping the future of travel through an inhouse tech-enabled service• Helped develop bespoke travel products and impactful improvements in the travel experience for Origin members• Refined the membership experience, developed feedback loops, assisted in the UX/UI and helped with Product Market Fit -
Program CoordinatorGpi Atlantic Jun 2008 - Apr 2013Peggy’S Cove, Nova Scotia, CaGPI Atlantic is a nonprofit organization that creates measurement tools and collects and manages psychology, sociology, economics, anthropology and environmental science data. GPI has produced more than 80 carefully-researched reports on topics within the six main categories that make up the Genuine Progress Index; Living standards, population health, time use, community vitality, education and environmental quality.The Genuine Progress Index (GPI) is built to pair with the Gross Domestic Product (GDP) to help further analyze data and implement research-based sustainable development projects. This helps properly value social, economic and environmental assets and assists leaders in business, government and communities in using the GPI perspective in their decision-making.At GPI I was employed as a program coordinator, researcher, event developer, videographer and content creator for the Sustainable Economics Institute. For periods of this time between contracts, when we didn't have funding, I regularly volunteered with the organization. -
Community Art Facilitator: "Art Biker"4Cs Foundation May 2011 - Apr 2012The Art Bikers program is a mobile community arts program designed to provide free arts programming at a community level that brakes down barriers and is accessible to all. It is intended to address barriers to participation and engagement with the arts by removing systemic socio-economic and socio-psychological barriers.The Art Bikers program was developed to address two needs within the 4Cs Foundation:· to build an understanding and appreciation of community arts as a tool of social change.· to train artists to become community arts facilitators.The Art Bikers team are trained community arts facilitators equipped with bicycles and trailers full of art making materials who travel to neighbourhoods throughout Halifax. Upon arriving at a community site (usually a park or other "green" space) the team set up and facilitate collaborative, art activities with the public. No registration is necessary - participation is entirely voluntary. The program is free of charge and open to all ages and all abilities. -
Respite WorkerNova Scotia Department Of Community Services: Disability Support Program Jun 2008 - Mar 2012Worked with individuals who required medical, mental, or psychological assistance
Martin Tonner Education Details
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Nova Scotia College Of Art And DesignInterdisciplinary | Intermedia | Multimedia
Frequently Asked Questions about Martin Tonner
What company does Martin Tonner work for?
Martin Tonner works for Backroads
What is Martin Tonner's role at the current company?
Martin Tonner's current role is Technology Product Manager.
What is Martin Tonner's email address?
Martin Tonner's email address is ma****@****ads.com
What schools did Martin Tonner attend?
Martin Tonner attended Nova Scotia College Of Art And Design.
Who are Martin Tonner's colleagues?
Martin Tonner's colleagues are Vanessa Mcqueen, Ludivine Moreno, Mitchel Bidleman, Yayoi King, Emma Majernik, Adélaïde De Valence, 💎 Marta Moya.
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