On a path from engineering to branding, I’ve spent the past 10 years guiding innovation through strategic product design - for my own business projects and for those of others. From novelties to technologies, I've helped clients navigate the process of moving from creative insight to commercial success. My experience offers a unique understanding of the business side of creativity, stemming from a direct involvement with various innovation centers and entrepreneurs.The focus of my work includes the design of compelling aesthetic product and brand solutions, as well as the invention of novel features, functionality, and business models which allow my clients to engage their users needs and capitalize on profitable opportunities in the marketplace. I advise young companies on how to clarify a target audience, establish clear market positioning, generate and validate innovative ideas in a low-risk and time-efficient manner, prototype concepts, and roadmap various go-to-market strategies. I work with lean, human-centered design processes that improve the likelihood of product/market fit and limit the downside.While I was originally recommended to focus on one aspect of design, my curiosity for understanding the bigger picture of how creativity impacts business got the better of me. Today, clients appreciate my ability to handle the complexities of new product development, and my guidance of how design thinking can create measurable value and diverse expansion opportunities.I look forward to connecting - please feel free to contact me directly at martinveldsman@gmail.com, call or text to (540) 819-2005, or through LinkedIn Messaging.Specialties: Industrial Design | Product Design | Design Strategy | Design Thinking | Brand Strategy | Brand Identity Design | User Research | Competitive Positioning | Business Model Generation | Licensing