Martin Vovk Email & Phone Number

London, England, United Kingdom

London, England, United Kingdom

London, United Kingdom

Leading the UK Insight team - a small, self-sufficient and dynamic “DIY” style team within a large record label group. Tasked with helping the 8 different labels within SME develop engaged artist fanbases, by promoting an audience-centric approach to marketing and creativity. Stakeholders include heads of Marketing and Digital Marketing across all labels, as well as central stakeholders - from our Video Commissioners through to the heads of compilation brands such as NOW and Ministry of Sound. Our insight work has influenced strategy and creative on a huge range of acts, but we’re especially proud of recent work on George Ezra’s phenomenally successful second album campaign and building a proposition around Tom Walker that helped him to his first UK Top 10 single.Over the years we’ve also worked on hugely successful artists such as One Direction, Little Mix, Calvin Harris, David Bowie, Michael Jackson and Beyoncé. We’ve also delivered strategic work to the business advising on everything from writing better Creative Briefs, to how we can best work with Influencers, to the way the business needs to adapt to Voice devices like Amazon Alexa. Led work on 3 iterations of a large internal print publication aimed at socialising Insight within the business and allowing all marketing (and other) employees to become better at using audience understanding in their campaigns. Set up and bought in a range of tools to help support insight within the business, from online communities and panels, to a tracker which has run for the past 4 years. Run a wide range of qualitative projects, from traditional focus groups and depths through to self-reporting mobile “ethnography” style projects. Facilitated a huge number of workshops and brainstorms with participants from across the business, which have produced actionable ideas to support the marketing of our artists and labels

Working within the above team, leading throughout on delivering artist-focused work in the UK as well as supporting across more strategic projects and international work.

Project management for ad hoc research for clients across a range of sectors.Major projects included large-scale qual and quant investigation of the audience of a major TV shopping channel

PR and Communications-focused research within the Octopus Communications group.In-depth research into a range of enterprise-level business and technology issues for range of clients. Responsibility for supplier management and writing full reports for publication. Subjects covered include cloud computing and smart carbon-reducing technologies.Additional responsibility for conducting social media audits and ‘influencer’ research. Gained familiarity in a range of techniques for (qualitatively) identifying influencers within a given field, as well as use of monitoring tools such as Radian6.

Project management for ad hoc research for major media clients (broadcast, print and new media).Managed day-to-day running of brand and customer satisfaction tracker for Freeview for 2 years.Ad hoc projects included work for Channel 4 and the BBC and major research into cross-media advertising for the Newspaper Society.Wide range of methodologies used, including nationally representative face-to-face newspaper readership research, CATI and online.Further exposure to qualitative research, including moderation training, and use of online qualitative methodologies. Project managed a major syndicated qualitative study on news.

Freelance online journalism, both paid and voluntary, for a range of websites including regular work for Channel 4 sites.Reviews, features, and interviews across a range of subjects, specializing in music and arts.Maintained a popular music blog from 2008-2011.

Project management for ad hoc research for major FMCG clients.Developed skills in analysis, presentation preparation and a range of quantitative methodologies, including hall tests, complex sensory research and online.Also undertook qualitative research training and conducted numerous in-depth interviews.Valued member of the team due to contributions outside of standard research role: assisted with graphic design, copy-writing and an active member of the marketing/communications team.