Director, Insights
Current
Jan 2024 - Present
AeroLeads people directory · profile
Martin Vovk Email & Phone Number
Research & Insight Leader | Mixed methods | Human-focused | Music & Media Specialist
at
Merlin
1 work email found
@sonymusic.com
2 phones found area 212
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Research & Insight Leader | Mixed methods | Human-focused | Music & Media Specialist
Location
London, England, United Kingdom
Company size
Who is Martin Vovk? Overview
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Quick answer
Martin Vovk is listed as Research & Insight Leader | Mixed methods | Human-focused | Music & Media Specialist at Merlin, a company with 236 employees, based in London, England, United Kingdom. AeroLeads shows a work email signal at sonymusic.com, phone signal with area code 212, and a matched LinkedIn profile for Martin Vovk.
Martin Vovk previously worked as Director, Insights at Merlin and Director of Insight at Sony Music Entertainment. Martin Vovk holds Ba, English from University Of Oxford.
Company email context
Email format at Merlin
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{first}.{last}@sonymusic.com
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Profile bio
About Martin Vovk
I’m a method agnostic research and insight expert, with over 15 years’ experience in the field. I'm energised by connecting fans and their passions, bringing audiences to life and working with marketing teams to use insight to influence creative and strategic decision-making.Following a rigorous grounding in research agency-side (most notably at Kantar Media) I led an in-house team at Sony Music for 12 years, where I developed a first-hand understanding of the challenges facing marketing teams in a fast-moving, multi-faceted and highly creative industry. In that time I worked across hundreds of different artist “brands”, each with their own unique and complex challenges, as well as providing strategic direction for the business through challenging times and building a passion for using research to inform social justice projects within the industry.
Listed skills include Marketing Research, Quantitative Research, New Media, Digital Media, and 9 others.
Current workplace
Martin Vovk's current company
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Merlin
9 roles
Martin Vovk work experience
A career timeline built from the work history available for this profile.
Director Of Insight
Jun 2021 - Apr 2023
Head Of Insight
Leading the UK Insight team - a small, self-sufficient and dynamic “DIY” style team within a large record label group. Tasked with helping the 8 different labels within SME develop engaged artist fanbases, by promoting an audience-centric approach to marketing and creativity. Stakeholders include heads of Marketing and Digital Marketing across all labels.
Mar 2016 - Jun 2021
Senior Insight Manager
Working within the above team, leading throughout on delivering artist-focused work in the UK as well as supporting across more strategic projects and international work.
Jun 2011 - Mar 2016
Researcher
Jra Research
Project management for ad hoc research for clients across a range of sectors.Major projects included large-scale qual and quant investigation of the audience of a major TV shopping channel
Nov 2010 - May 2011
Research Consultant
Loudhouse Research
PR and Communications-focused research within the Octopus Communications group.In-depth research into a range of enterprise-level business and technology issues for range of clients. Responsibility for supplier management and writing full reports for publication. Subjects covered include cloud computing and smart carbon-reducing technologies.Additional.
Jan 2010 - Oct 2010
Consultant
Project management for ad hoc research for major media clients (broadcast, print and new media).Managed day-to-day running of brand and customer satisfaction tracker for Freeview for 2 years.Ad hoc projects included work for Channel 4 and the BBC and major research into cross-media advertising for the Newspaper Society.Wide range of methodologies used.
Mar 2007 - Dec 2009
Freelance Journalist
Freelance
Freelance online journalism, both paid and voluntary, for a range of websites including regular work for Channel 4 sites.Reviews, features, and interviews across a range of subjects, specializing in music and arts.Maintained a popular music blog from 2008-2011.
Jan 2007 - Jan 2009
Research Executive
Project management for ad hoc research for major FMCG clients.Developed skills in analysis, presentation preparation and a range of quantitative methodologies, including hall tests, complex sensory research and online.Also undertook qualitative research training and conducted numerous in-depth interviews.Valued member of the team due to contributions.
Aug 2005 - Mar 2007
Team & coworkers
Colleagues at Merlin
Other employees you can reach at merlinnetwork.org. View company contacts for 236 employees →
SP
Savannah Puleston
Colleague at Merlin
Camden Town, England, United Kingdom, United Kingdom
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CM
Carlos Mills
Colleague at Merlin
Rio De Janeiro, Rio De Janeiro, Brazil, Brazil
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DP
Dominic Peters
Colleague at Merlin
London, England, United Kingdom, United Kingdom
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BB
Birgit Bode
Colleague at Merlin
Zurich, Zurich, Switzerland, Switzerland
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RR
Rosie Reeves
Colleague at Merlin
United Kingdom, United Kingdom
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CK
Chaida Kapfunde
Colleague at Merlin
London, England, United Kingdom, United Kingdom
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ML
Maria Lavric
Colleague at Merlin
High Wycombe, England, United Kingdom, United Kingdom
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BS
Benjamin Sperling
Colleague at Merlin
New York, New York, United States, United States
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CL
Charlie Lexton
Colleague at Merlin
Greater London, England, United Kingdom, United Kingdom
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RB
Rebecca Bishop
Colleague at Merlin
London, England, United Kingdom, United Kingdom
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Savannah Puleston
Colleague at Merlin
Camden Town, England, United Kingdom, United Kingdom
View →
CM
Carlos Mills
Colleague at Merlin
Rio De Janeiro, Rio De Janeiro, Brazil, Brazil
View →
DP
Dominic Peters
Colleague at Merlin
London, England, United Kingdom, United Kingdom
View →
BB
Birgit Bode
Colleague at Merlin
Zurich, Zurich, Switzerland, Switzerland
View →
RR
Rosie Reeves
Colleague at Merlin
United Kingdom, United Kingdom
View →
CK
Chaida Kapfunde
Colleague at Merlin
London, England, United Kingdom, United Kingdom
View →
ML
Maria Lavric
Colleague at Merlin
High Wycombe, England, United Kingdom, United Kingdom
View →
BS
Benjamin Sperling
Colleague at Merlin
New York, New York, United States, United States
View →
CL
Charlie Lexton
Colleague at Merlin
Greater London, England, United Kingdom, United Kingdom
View →
RB
Rebecca Bishop
Colleague at Merlin
London, England, United Kingdom, United Kingdom
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1 education record
Martin Vovk education
FAQ
Frequently asked questions about Martin Vovk
Quick answers generated from the profile data available on this page.
What company does Martin Vovk work for?
Martin Vovk works for Merlin.
What is Martin Vovk's role at Merlin?
Martin Vovk is listed as Research & Insight Leader | Mixed methods | Human-focused | Music & Media Specialist at Merlin.
What is Martin Vovk's email address?
AeroLeads has found 1 work email signal at @sonymusic.com for Martin Vovk at Merlin.
What is Martin Vovk's phone number?
AeroLeads has found 2 phone signal(s) with area code 212 for Martin Vovk at Merlin.
Where is Martin Vovk based?
Martin Vovk is based in London, England, United Kingdom while working with Merlin.
What companies has Martin Vovk worked for?
Martin Vovk has worked for Merlin, Sony Music Entertainment, Jra Research, Loudhouse Research, and Kantar Media.
Who are Martin Vovk's colleagues at Merlin?
Martin Vovk's colleagues at Merlin include Savannah Puleston, Carlos Mills, Dominic Peters, Birgit Bode, and Rosie Reeves.
How can I contact Martin Vovk?
You can use AeroLeads to view verified contact signals for Martin Vovk at Merlin, including work email, phone, and LinkedIn data when available.
What schools did Martin Vovk attend?
Martin Vovk holds Ba, English from University Of Oxford.
What skills is Martin Vovk known for?
Martin Vovk is listed with skills including Marketing Research, Quantitative Research, New Media, Digital Media, Research, Market Research, Analysis, and Public Relations.
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