Martin W.
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Martin W. Email & Phone Number

Data and Insight Analyst at Sony Music Entertainment
Location: London, England, United Kingdom 9 work roles 3 schools
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Current company
Role
Data and Insight Analyst
Location
London, England, United Kingdom
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Who is Martin W.? Overview

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Martin W. is listed as Data and Insight Analyst at Sony Music Entertainment, a company with 8779 employees, based in London, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Martin W..

Martin W. previously worked as Assistant Repertoire Data Analyst at Ppl and Classical Press Officer at Decca Records. Martin W. holds Msc, Data Science from Goldsmiths, University Of London.

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Sony Music Entertainment

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Profile bio

About Martin W.

Martin W. is a Data and Insight Analyst at Sony Music Entertainment.

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Martin W.'s current company

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Sony Music Entertainment
Sony Music Entertainment
Data and Insight Analyst
new york, new york, united states
Website
Employees
8779
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9 roles

Martin W. work experience

A career timeline built from the work history available for this profile.

Assistant Repertoire Data Analyst

Ppl

London, England, United Kingdom

  • Data analysis: Analyzing music usage on UK TV and radio and in public venues to ensure musicians and rightsholders are paid royalties.
  • Using SQL, Tableau and Python to analyze and report on repertoire and music usage data.
  • Providing reporting to assist PPL in negotiations with broadcasters, forecast performer advances, respond to member queries and maintain data integrity.
  • Compiling public-facing charts, including PPL’s “most-played song/artist of the year" chart covered by national publications.
  • Assisting with advanced user-testing for PPL’s migration to Snowflake with insights into data warehousing.
Mar 2023 - May 2024

Classical Press Officer

London, England, United Kingdom

  • Managing UK PR campaigns for the likes of Lang Lang, Sheku Kanneh-Mason, Freddie De Tommaso, Daniel Barenboim, Cecilia Bartoli, Renée Fleming, Samuel Mariño.
  • Planning press campaigns; Pitching and securing media coverage; Managing press requests and enquiries; Handling interviews/briefings; Writing press releases and media bulletins; Developing journalist relationships.
  • Securing coverage in specialist, regional and national print publications.
Jul 2021 - Jan 2023

Marketing & Press Officer

London, England, United Kingdom

  • Data analysis experience: Preparing weekly reports on marketing data (social media, CRM, ticket sales, Google Analytics) using Excel, Power BI and Google Data Studio; Completing extensive social media data audit to.
  • Managing ETO’s digital marketing: Facebook Ads (traffic & conversion campaigns, Pixel tracking, A/B testing); Google Ads; Website maintenance (Craft CMS); E-newsletter (Mailchimp/Donorfy CRM); Social media planning.
  • Managing marketing on ETO tours: Working with touring venues to plan and execute campaigns; Managing marketing budgets; Securing local and national media coverage.
Jan 2019 - Oct 2022

Communications & Programs Officer

Brussels, Brussels Region, Belgium

Sep 2018 - Dec 2018

Hr Administrator

Poole

Sep 2014 - Apr 2015
Team & coworkers

Colleagues at Sony Music Entertainment

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3 education records

Martin W. education

Msc, Data Science

Part-time masters course with initial modules covering Data Programming with Python, Big Data Analysis, Machine Learning, Statistical Data.

FAQ

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Quick answers generated from the profile data available on this page.

What company does Martin W. work for?

Martin W. works for Sony Music Entertainment.

What is Martin W.'s role at Sony Music Entertainment?

Martin W. is listed as Data and Insight Analyst at Sony Music Entertainment.

Where is Martin W. based?

Martin W. is based in London, England, United Kingdom while working with Sony Music Entertainment.

What companies has Martin W. worked for?

Martin W. has worked for Sony Music Entertainment, Ppl, Decca Records, English Touring Opera, and Jm International (Jmi).

Who are Martin W.'s colleagues at Sony Music Entertainment?

Martin W.'s colleagues at Sony Music Entertainment include 이용원, Monique Ascanelli, Kenta Amino, Akkhi Arora, and Mila Milagros.

How can I contact Martin W.?

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What schools did Martin W. attend?

Martin W. holds Msc, Data Science from Goldsmiths, University Of London.

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