Martin Wang Email & Phone Number

Beijing, Shanghai, Hangzhou, Guangzhou, Xiamen, China

Commercialization strategy, growth & sales, customer sucess, and eco partner management.

Beijing, China

Establish growth strategy and product development; expand merchants touching points and leads pool to increase new merchants acquisition quantity +xxx%, optimize onboard procedure to improve CVR xx% and ROI +x%;Improve merchant contenting posting rate via building up short video/live stream tools, diagnosis and inspiration products by leveraging LLM and creating capabilities, resulting in content post rate +x% and go live rate +x%;Optimize user flow and product interaction to improve user engagement. Applying algo to provide merchants operation suggestions and allocate incentives , to improve CTA adoption, resulting in GMV uplift +x% and ROI uplift +x%;

北京市

Lead business analysis, growth strategy product and operation and sales operation team. In charge of business goal setting, planning, monitoring, attribution and resource allocation, and product management, as well as sales policy customer portfolio management. The business revenue increased x times in 2 years with ROI increased xx%;Setup PLG and SLG collaboration mechanism, build up layered segmented service system. Implement service strategy by establish customer strategy, sales strategy, and re-org to push sales transfer to industry consultants. Build up CRM system to standardize service activities, improved head count productivity xx%;Applying algo mining and operational knowledge base to product operation and ads suggestion to advertisers, covering advertisers xxxK and ads revenue uplift xx%;Optimize touching and incentive strategy to improve CTA adoption rate xx% resulting in ads product adoption rate improved;Build up measurement, attribution and risk management mechanism to insure budget allocation effective and channel attribution accuracy, improved ROI xx%;Complete data infra and productize internal needs. Setup sales operation and product GTM system.

Beijing, China

Lead team change from focusing on short-term income to help customers success, improved ARPU 20%, and return rate 20pp and NPS from 4.3 to 4.7Increase new customer number via content marketing as short video and live stream, Shorten product user flow. Improve CVR.Import lower threshold product. Drive products GTM to optimize product combination. Adjust sales policy and customer strategy, improved quantity of new customer increased 30%, average order size increased 80%.

Beijing City, China

Provide marketing, design and operation consulting service to lifestyle brands.Explore business model, serve real estate, automobile, home appliance and smart devices company. Set business target and budget plan. Responsible for revenue and P&L.Built GTM and BD methods. Establish content marketing framework and mar-com plan, to generate sales opportunities.Managed relationship with key accounts to obtain orders. Built strong relationship with CXOs and nurture customers from 0 to millions dollar level accounts.Case 1: Go-To-Market project for a designer brand in 2016Help CEO construct GTM team structure, recruit sales, marketing and operation team. Established integrated GTM strategy. Take charge of positioning, planning, and monitor execution.Supervised ad agency and content team to organize designer interviews, KOL comments, and offline experiences to generate offline contents. Leveraged media resource, form and spread topics on social media to maximize marketing impacts.Obtained millions RMB online sales revenue and 4 thousands customers in 2 weeks.Case 2: Brand building project for a real estate developer in 2017-2019Managed to present to CMO and reach framework agreement. Lead team to design, construct and operate offline experiencing spaces. Promoted to increase traffic both online and offline via users activities and online community. Help customer to reach agreement with KOLs and regional media to promote brand.Helped the company to become TOP1 community operation brand in 2019 ranked by CREIA

Beijing City, China

Regional team lead managed three sub-teams 20+ sales reps covering 10 provinces.Completed recruiting, training, evaluating and motivating mechanisms for first line leaders and sales. Developed collaborative and creative team culture. Established and managed sales strategy. Optimized sales opportunity pipeline management, improved sales capability to reduce lost order, trained sales skill to improve market coverage, build service capability to increased share of customers’ wallet. Earned 5 yrs CAGR beyond expectation.Established and executed vertical sales strategy. Explored vertical sales path. Kept investing for two year to nurture market, gain edu sales +230%, Radio Frequency products +190% and Embedded products + 170%.Optimized channel structure. Grew direct sales revenue% from 20% to 55%. Increased var+ partners No# and revenue% from 5% to 25%.

Shanghai City, China

Managed customer relationship. Grew revenue in economic crisis: Acquired new customers. Tripled customer base during economic crisis. New customer contributed 50%+ sales revenue, sustained 3yrs CAGR 45%.Developed sales channel. Drove agency to expand targeted customers in colleges and government.

Master Of Business Administration (Mba), Finance, General

Master Of Business Administration - Mba, Finance, General

Bechelor, Electronic Information Science And Technology

Activities and Societies: Top 1.5% student selected into elite program for creative talents cultivation (Wuyuzhang Honors College)